Sending an automated email has become easy because of online tools, but getting a response back is almost impossible for some people. Maybe you’re just doing it wrong. We have found the 5 keys to ensure your emails are responsive.
- Consider designing for mobile first
When you are designing your own email newsletters, it is understandable that you want to make your newsletters as attractive as possible.
After all, if you’re excited and you have a lot of exciting news to share, you may want to create the most bombastic and entertaining email newsletter. But hold! When designing email newsletters, consider mobile users first.
As indicated in the study documented by Click Dimensions, it’s essential to bear in mind that a growing segment of your audience will access your emails through their mobile devices whenever you send out an email. With this in consideration, adopting a mobile-first approach to design becomes crucial. Ensuring your emails are not only opened and read, but also optimizing your recipients’ reading experience, is of paramount importance.
In today’s world which has become more mobile, 70% of people open their emails from their smartphones. This is especially the case with younger generations.
Using smartphones also means limited Internet speed as most people use their own data instead of Wi-Fi. With that being said, you don’t want your emails to be unresponsive because they are too heavy, right?
If your pictures can’t load on smartphones, then this will affect consumer engagement. When designing your email newsletters, always consider smartphone users before focusing on web users.
- Short, straightforward, impactful subject line
When you send an email newsletter, the very first thing that your recipients see is definitely the subject title. Therefore, the subject title line is your very first punch of content, in a manner of speaking.
According to insights presented in the Zendesk study, boost your email open rates by formulating subject lines that captivate subscribers’ attention. When you dispatch an email newsletter, the initial element your recipients encounter is undoubtedly the subject line. As a result, the subject line serves as your foremost content engagement, so to speak.
You want to grab the attention of your recipients by delivering punchy titles. But of course, you also need to understand that a lot of other businesses that your subscribers are likely to have subscribed to as well are using the same strategy.
If everybody’s trying so hard to create a punchy intro, then nobody’s really benefitting. So then, what’s your best strategy to make a subject line that is actually attention-grabbing? Be simple, straightforward, but wholesome.
Let your subject line give a preview of what your email newsletter is all about. Don’t be misleading, but be informative in a concise way. That way, your recipient will have an idea of what the email is going to be about.
- Content that is brief but wholesome
Likewise, when making the main content of your email newsletters, it is important to still maintain brevity. Your email newsletters are not your website pages.
If anything, your email newsletters should direct your subscribers to click a link that leads to a page on your website. Remember, we are driving traffic to your website, right?
With that being said, your email newsletters should work as a preview or a teaser. They should be informative enough but maintain conciseness so that readers are curious enough to find out more.
If you have multiple topics to share, use highlights and subheaders. Each subheader should also come with its own artwork or picture. With all of that, remember that your email newsletter design should be clear, concise, and wholesome.
This strategy also ensures that your subscribers don’t feel burdened with too much information in their inboxes.
- Call-to-action must be clear and centre
A good email newsletter should always have a call-to-action button or link. After all, the said call-to-action is what you send email newsletters in the first place.
At least in most cases. With that being said, your call-to-action link or button should be big, clear, and centre.
That way, it is clear to your subscribers what they must do, or essentially, where they must go if they want to up the opportunity or offer) you are informing them about. Be that as it may, you may want to not cheapen down your call-to-action.
Use reason and try not to force your subscribers too much. A lot of people are receiving a ton of emails that are telling them what to do. With so many imperatives, your call to action may just lose its efficacy.
With that being said, try to make a call to action that’s friendly and reasonable whilst maintaining clarity.
- Strategise your image placements
Now, we have talked about content brevity and punchy subject lines. We have also talked about the importance of using images to make your email newsletters stand out. But there is also a way to think about your image placements.
As per the findings presented in the study by Design Veloper, it’s essential to ensure that all images or media incorporated into your emails are tailored for optimal mobile performance. This entails accurate sizing and compression of images to prevent extended loading times, contributing to the effectiveness of your email newsletters in standing out.
Email newsletters that use pictures or artwork are more engaging as they are naturally more attractive. But if your usage of images is redundant, the use of images could backfire instead.
You don’t want an email newsletter that looks cluttered, right? You also don’t want your newsletters to be too heavy that your mobile users can’t even open the emails.
That said, think about your image placement and only use pictures to highlight certain areas. Also, use images that are related to the information you are relaying.
Images are supposed to induce a feeling or set a vibe. So use them wisely and only in reasonable doses.
