Bloggers usually bring traffic to their blogs through their quality content. However, only some bloggers can bring traffic to their websites. Are you one of those bloggers? Keep reading because we have found 5 major mistakes guest bloggers make.
Guest blogging is an amazing way to showcase your content, build a brand for yourself, and get high-quality backlinks to your blog. It’s crucial to stay professional and avoid some of the common blogging mistakes that guest bloggers do.
- Not being sure of your audience
This happens to be one of the biggest mistakes guest bloggers are making. The importance of researching the topic ahead of your first draft is can never be undermined. For this, the guest blogger needs to understand the customers well. As a blogger, one should know who they are writing for. He must know what questions they would like answered and what facets of the brand might hold their interest.
As part of the prep, once can also read comments on the blog to understand the customers’ needs. Look for jargon that is popular with the audience you write for. Starting off to write without a proper analysis of these aspects will render the content irrelevant, regardless of how eloquently one writes. Also, it is key to know the recent topics that have been released so you keep content fresh. And check to see if your style and tone match earlier posts – that is what the audience is familiar with.
The Active Campaign Blog emphasizes the significance of grasping the significance of comprehending your target audience as an essential initial stride toward crafting a prosperous blog. Gaining insights into your audience’s demographics, preferences, and interests enables the customization of content to cater precisely to their requirements and likings. A pivotal aspect of this process involves familiarizing oneself with the specific vocabulary and jargon used within your niche community.
- Quantity rather Quality
We live in an era of information overload. Don’t submit content that is redundant and generic. Readers look for specific and quick suggestions rather than vague content. Crisp content is crucial. While a quality post does mean using spell-check and ensuring ease of readability, it also includes content that is well researched, avoiding excessive self-promotion or showing off your expertise. It’s also crucial to use simple words that a vast majority can understand than using technical words or long sentences. While analytical data is important, it is good to avoid introducing the article with statistics if the usage points to a negative outlook.
Instead, use keyword-rich titles that are clever. Ensure the article meets the guidelines and formats mentioned by the blog owner and pay attention to grammar. Using the active voice instead of the passive is preferred. Be flexible if the blog owner makes changes and try your best to incorporate edits when requested. The bottom line is readers want easy solutions to their problems with easy to digest content.
- Trying to be everything for everyone
The blog post needs to have a clear mission, strong focus, and a niche of its own. While there could be some articles or topics for which the writer has to provide a view that pleases all, expressing passion and excitement is possible only when a strong case is being made. In the long run, this enables you to have a specific fan following that is incredibly valuable.
According to Melyssa Griffin, opting for a specific niche for your blog can yield multiple advantages for both bloggers and their audiences. Primarily, this approach aids in the establishment of your authority within a particular field, enhancing your credibility and reputation as an influential figure in a specific subject. Through narrowing your content focus to a particular niche, you gain the ability to produce more precise and valuable content for your readers, directly addressing their distinct needs and interests.
Besides, trying to incorporate everything for everyone could make the blog post look directionless and at times bloated thereby losing connection with the reader. You are certainly allowed to have and state your opinion. So have a clear strategy in mind, use the right analytics or references to make your point, and ensure the post concludes with a brief summary of all the salient points. Hence working to attract a specific crowd will trump the exercise of pleasing all, over time.
- Not Linking back to your blog/site
This mistake ensures the readers don’t get to know you or read more of your content and does not increase your followers. While not all sites may allow you to link back within the body of your post, you should try to include a link in the author bio section. This will help generate referral traffic to your site.
As stated by Sprout Social, a link-in-bio tool stands as a valuable marketing asset for creators, brands, and businesses. Its purpose is to channel increased traffic towards vital content, products, services, blogs, articles, and other significant offerings. With the utilization of a link-in-bio tool like Start Page, the capacity to direct augmented traffic from social profiles to the most pertinent content becomes readily achievable.
Check with the guidelines and If you’re permitted to use links within the article, use that as an opportunity to link additional relevant articles from your blog site as well as other sites for your readers. However, using this opportunity to provide all links to your blog site could also make it appear self-promoting, which is best avoided. Finally, make sure that your site/blog has great content that appeals to the audience who are referred to so that they will continue to engage with you.
- AWOL
The acronym stands for “absent without leave” and this refers to going invisible once the post is published. Many bloggers swiftly move onto the next job at hand and fail to use the opportunity to connect with the audience. It is crucial to periodically look at comments and answer queries if any or provide additional suggestions based on feedback received.
Also, ensure that you maintain a good relationship with the owner. This enables you to consistently engage with the readers by identifying and solving their queries/problems. Additionally, promote the blog post through multiple channels, usually, most owners allow for this as it benefits them as well.
Like every other skillset, writing blogs as well as being a good guest blogger is a skill that needs to be learned and refined. By avoiding these common mistakes it will ensure you publish great content and be constructive in your engagement as a guest blogger.
Hope you enjoy reading “5 Major Mistakes Guest Bloggers Make” 🙂
FAQ – What Are Some Best Practices In Email Marketing?
Like all other marketing channels; email marketing also has certain accepted standards and recommended practices. Here we will try to throw light on a few practices which can bring positive results for the email marketing professionals.
The first thing to remember is that one should never try to or use the contact lists purchased from an unreliable, unpopular source as most of the time these lists carry fake email addresses resulting in wasting a lot much your efforts.
While sending emails of any type only valid, current and original email addresses are to be used as the fake IDs, or addresses with phrases like no-reply or admin will not bring good results. The preview text of any email has significant to do with the acceptability, willingness, and motivation of the intended audience; therefore, email preview texts need to be optimized to get the most desirable results.
Good marketing experts prefer to include the email signatures which enhance the email’s degree of accuracy and reliability. Most of the time; email marketing professionals do not clean the bulk trashes which at later stages brings inconvenience in terms of finding a heavy junk of unusable data; this necessitates regular cleaning of the mail lists.
While cleaning the trash; it is to be kept in mind that the main message is to be kept on the call-to-action state. All email greetings are to be personalized to amplify the recipients’ response. An email should not be so narrow or extraordinarily wide; ideally, it can be limited to a width somewhere between 500 to 650 pixels.
Mottos, Logos and slogans, etc are to be placed on appropriate and at an eye-catching place where they do not hinder main content or do not irritate the viewers. The recipients may be given with genuine incentives for opening the emails in order to increase the email open rates.
Easy and free permissions should be granted to the recipients to sign up and subscribe to the newsletters. Auto-responders are to be judiciously employed. Emails should be closely linked and associated with the attractive landing pages.
