Autoresponder has become a life savior for people sending automated replies. However, many people still need to learn about its feature and want to find out. For this purpose, we have found out the 5 most commonly used autoresponder features.
- Smart Email Designers:
An autoresponder is something that creates an email or sends an automated email in reply to a customer’s email. Some of the examples of autoresponders are confirmational, congratulatory, sale, and discount emails.
You can choose a variety of templates from the websites, or you can just simply get it online or design your emails yourself on websites.
Having a big platform of around a million followers or thousands of followers? Great. You can’t simply send an email to every single one of the followers, thanking them on joining your page one by one.
But you still need to engage each group to indicate that you have value to offer, while also acknowledging their correspondences.
Yet these email responses are to be designed in a manner that resonate with the audience expectation.
Per designmondo website article, design of modern high-conversion newsletters are a must for these campaigns
For automated emails, you can get some of the best autoresponders such as GetResponce, AWeber, Constant Contact, Mail chimp, and many more.
They are some of the best autoresponders to create automated, amazing, professional-quality Emails. In the marketing world, Autoresponder has become a powerful and useful tool that is adopted by many of the marketers or businesspeople.2.
- Create automation:
Automation helps in focus, definition, segmentation, scheduling, and tracking. It can strengthen your marketing campaign and ideas, and it also helps to grow marketing techniques by using marketing tools and techniques to spread brand awareness on social platforms (via emails, social media, and websites). You can create automation for your business using different websites or applications which are specialized to design message or email for you. The first step in automation is to create a list of all contacts and people who are interested in becoming your subscriber and sort them.
Choose an already written email or automation you want to send, or if you can’t find what you desire, then made your custom mail from scratch. Let’s consider you want to wish Happy Birthday to your customers, sort your customers according to their date of birth, toss them together, enter your company’s or business name, and then send your emails. The email will be sent to the customers who have their birthdays on that day.
- Advanced timing systems:
Numerous Autoresponders include a special feature called time management or perfect timing. The time in which one sends an email to subscribers matters a lot.
You don’t want to send emails when the subscriber’s inbox is full, it will probably go to spam or will not get read. The autoresponder knows about the best time of the day, it keeps track of every single person’s time, like when they are more likely to open their mailbox and when they are not.
They keep records, interpret the timings, fix specific “perfect hour” for each subscriber individually, and then send emails accordingly.
Another feature of autoresponders is analyzing the statistics. As mentioned above, the autoresponders are supposed to detect the “perfect hour” of every individual, and for this, they send your emails and wait for 20 to 40 hours and then start analyzing the results, and find the perfect hour of every individual.
- Email A/B Testing:
One of the advantages that come with using an autoresponder is that they also provide you many features, and one of the features includes a testing system. One of the best testing systems includes the A/B Testing system.
What does A/B testing do? It simply compares different versions of a single mail to evaluate how tweaking it could impact the response from different target groups.
A/B system is also known as a split testing system. In the A/B system, First of all, divide your subscribers into groups. In a smaller group, further two groups are set up in which half of the test emails are sent to Group-A while the other half is sent to Group-B.
The result is determined based on the most open mails and links. For suppose, group A has a greater number of visits and appreciation.
You can test for variables such as subject line, name, contents, and send time.
Still, you could use up to three different combinations of these then assess which garners the highest rank via click rates and open rates, per an article on the Mailchimp website.
Then send the approved and much better version to the other recipient (the larger group). If you are running a big scale business, and you happen to own one of the autoresponders, then make sure to check before buying if it contains testing features too.
- Segments
Segments are a big help, autoresponders other great features include the segmentation or division of subscribers or contacts into particular sets or groups. There’s always a time when you have particular messages for specific people, but you know you cannot send emails to those who are not involved or did not ask for such as it can lead them to lose interest in your emails. Here segments come to the aid and save you from lots of trouble.
It helps you to divide people into specific categories depending on their interests. Other features such as data collection help you to save up your subscriber’s information in the database which makes your segmentation easy. You can build segments based on opt-in, click performance, birthday dates or months, customer base, or according to the country like you can place the people living in Berlin in one group, so they also will be getting emails according to their time zone.
Bonus Tips Submitted By Viewers
- Reporting
Email marketing is highly profitable. So the way you respond is crucial in reaping these gains.
The faster you bridge the gap between the subscribers’ requests and your business offer, the more your business flourishes.
An auto-responder is a vital avenue to help you attain this goal. But they should have a feature that allows you to query and make reports.
Besides, this feature should help you to capture your subscribers’ sentiments and how fast you attend to them. In addition, you should also document both your business’s response and your subscribers’ satisfaction.
Thus data analysis and reporting on your email performance is a critical feature your autoresponder should have.
A perfect autoresponder should have an activity report and post-delivery report.
An activity report states the number of subscribers, a summary of the newsletter and autoresponders performance based on opens, clicks and even unsubscribers.
Per an article on the GetResponse website, post-delivery report, on the other hand, provides timings for the delivery of your newsletters to the target audience mails.
By analyzing and providing detailed reports, you would know how to improve your service delivery. Still, you would assess why your business is failing in other areas and take remedial measures.
All these decisions are based on the reporting and analysis feature present in your auto-responder.
- Dynamic features
Autoresponders aren’t only to welcome and onboard potential subscribers, they are also critical in improving their service experience.
One of the key features necessary to build on this factor is for it to be attractive. After all, your autoresponder is akin to your front office space.
It needs to be welcoming, engaging, and comfortable. These should be present in your autoresponders.
Your autoresponder should thus feature an easy-to-use interactive toolbar. It ought to engage and persuade subscribers through informative and well-researched emails regarding your products and services.
Giving tips and notes is valuable customer information. Providing these for free, even if they aren’t necessarily related to your service or products, makes your business customer-focused.
These add-ons initiate existing customers to share their experiences. The level of engagement is powerful, for they contribute to better service delivery.
Besides, the contents are shared and forwarded within the group. As such, they keep the team informed and look forward to the next communication.
But best of all, the feature helps to attract new subscribers to join your growing email list.
In the last, we provided you with five common and mostly-used autoresponder features. We believe these features are easy to use and must be known by everyone if they want to take advantage of autoresponders fully.
Hope you enjoy reading “5 Most Commonly Used Auto responder Features” 🙂
FAQ – Does E-mail Marketing Work? Why Or Why Not?
Despite the rapid development of various social media tools and subsequent impacts of social media marketing; the significance of email marketing cannot be underestimated. Email marketing still has great relevance with the expansion of the businesses; however, the only point to ponder is that the content of an email starting from title to the endnotes must be matching with the interests of the intended recipient(s) of that particular message.
Sending irrelevant content or content conflicting with the interest of the recipient might be among the root causes of the failure of email marketing. To achieve the desired results; the sender must be aware of the interests of the target audience or potential recipients of the sent email. Sending few but effective and interesting emails can be more fruitful than sending more emails but with boring content.
Rather; sometimes more frequent emails can bring inconvenience to the recipients, inviting their irritation and finally leading to unsubscribing emails or marking as spam. It is, therefore, recommended that bombardment of information must be avoided and the number of email messages to a single recipient must be kept as minimum as essential.
A nicely planned, well organized and interesting content can an email efficient and rewarding. Email marketing; if utilized properly and professionally; might have more benefits over other marketing platforms. Email marketing can give a rapid and unprecedented boost to the business as the sender can choose any tone or language best suits the business needs.
Various email marketing strategies when rightly employed with relevant and recipient-friendly content is much more useful than any other source of marketing. Various studies have proven this fact that; the success probability of email marketing is significantly higher than the other marketing platforms.
In comparison with Social Media and other marketing resources; the email market can do wonders if timely, correctly and efficiently employed due to its large-scale and long-time effectiveness.
