Yes, you read it right. People have started marketing through Instagram using influencer marketing which has become one of the famous types of digital marketing. For this purpose, we have listed the top 5 powerful Instagram marketing tips to help you.
- Switch to a business account:
There are several perks of having a business account which are not attainable while using a personal account. Some of these perks which are cardinal to Instagram marketing are Instagram ads, promotions, Instagram shopping, and an option to contact the seller for the purchase. Making the switch from a personal account to a business account is very easy and extremely beneficial. To do so you have to go to your profile, click ‘edit profile’ and then choose the ‘switch to professional account’ option.
As per the findings shared in the Social Pilot study, the foundational move for a prosperous Instagram marketing strategy entails the presence of an Instagram Business Account. The transition from a personal to a business account is a seamless process. To make the conversion, navigate to your profile, select ‘edit profile,’ and opt for the ‘switch to professional account’ feature.
Before doing so, you will also be asked to choose a category that describes your work so anyone looking up that genre will see your account too. This will also enable you to get access to insights about your followers and you will reach more people. No matter what you do, there is always room for improvement that can be done using the statistical data for the work you have done and the Instagram business account provides you with that. With this feature, you can also link your Facebook work page to this account.
- Build up your professional profile:
Your profile is what gives the customers all the details about your brand personality and the kind of work you do. While building a profile, try to fill in all the details required including a URL to your website (if you have any). You should always try to have a ‘contact’ option to receive the orders that will be placed by the consumers and also to answer any queries the clients may have from you. Choose a good profile photo that is visually pleasing and conveys the core of your business. Most people go for the company logo in this regard.
Writing the ‘bio’ part is also an important step in establishing the profile. Though these are only 150 words they demonstrate your credibility and let the client know if they should follow you. Other important parts of the business account profile that should never be skipped are phone number, email to contact you, and the venue of business dealings. It is highly important to answer any calls or emails you receive to establish your clientele.
- Post aesthetically pleasing content with catchy captions:
Posting appealing content on Instagram will attract more audience to your account and will also help with the branding of your business. Your Instagram aesthetic is your first impression on your potential customer. The colours, tones, uniformity of the font, and general layout all contribute to your Instagram aesthetics. While deciding the aesthetics of your business account you should remember what would appeal to your target audience and how it will help your brand stand out. There are several free courses available online on the fundamentals of establishing Instagram aesthetics.
Captions also hold great importance in this regard. Instagram allows you to have a caption with as many as 2200 characters but the first two lines hold the most significance. Remember to keep your caption short and relevant to your post. No doubt that Instagram is a visual platform but captions elevate your posts beyond the visibility factor and may stimulate your audience’s thought process in a specific direction.
- Use hashtags:
Using the hashtags on your posts shall be a great way to engage your existing audience, attract more people to your business account, and to classify your content according to its theme. Instagram allows you to have as many as 30 hashtags in a single Instagram post to increase your discoverability. However, using these many hashtags can be regarded as ‘hashtags-overload’ and may result in people becoming disinterested in your work. Thus, it is recommended to use anywhere between 3-12 hashtags. Yet, be conscious that the hashtags you use should be relevant to your post and specific to the genre of your work.
According to discoveries highlighted in the research conducted by Your Marketing People, an investigation by Omnicore uncovered that 70% of Instagram hashtags are associated with brand marketing strategies. The inclusion of hashtags can notably influence the level of engagement and visits that your feed posts garner. It’s advisable to curate distinct sets of preferred hashtags and monitor the performance of both posts and hashtags. Notably, Instagram imposes a cap of 30 hashtags per post.
Using the hashtags, you can also look for your competitors with work similar to yours and this will help you improve the craft. Hashtags have also been used to promote activism so it is a good business strategy to use already in vogue hashtags to increase the target audience.
- Do collaborations with established influencers:
Many a time, you will notice influencers/ celebrities with popular Instagram accounts post something very generic and still manage to get millions of likes and shares because they have their fan-base and client loyalties established. You can use this fact to boost the popularity of your business account as well as your company. The endorsement from a celebrity will be great for your business and attract new buyers for your products or services.
Based on the findings detailed in the Square report, research indicates that approximately 60% of posts involve the tagging of other users. Leveraging endorsements from celebrities can be highly beneficial for your business, drawing in fresh clientele for your offerings. Employ the ‘@ mention’ feature to effectively tag relevant accounts you’re interested in collaborating with.
However, your brand should make sure that this collaboration is subtle and does not appear unnatural. Nowadays, this strategy works best if the audience sees a celebrity using the product and affirming its use in an informal piece of video. Businesses tend to spend a lot of money and time trying to get celebrities to approve the use of their products. For small businesses, it may seem a big investment but it is highly likely that it will a beneficial one both momentarily as well as in the long run.
