Do you know about email validation and how it works? Email validation is a required step and improves people’s email marketing strategies. For this reason, we have listed the 5 reasons any business should prioritize email validation.
Email validation keeps your mailing list healthy
Building a mailing list is always an exciting part of email marketing. You get really elated when you see that the number of people who are subscribed to your email newsletters has increased.
Be that as it may, an extensive mailing list means very little to the success of your business if it isn’t healthy. Many people subscribe or join a mailing list for various reasons.
The incentives that often come with joining a mailing list can get people excited but some people actually use random emails, too.
Sometimes. Or it could be that they input an email address that they don’t use that often. Enabling email validation in your signup process can prevent the likelihood of your piling inactive email addresses.
When you enable this function, new subscribers are only going to get added to your list when they have confirmed the email address they actually use.
Email validation helps you convert more
Now you know what email validation is all about. But you may still be wondering if it’s any good to actually apply it, after all, this may seem like a cumbersome extra step. But you wouldn’t be further from the truth.
As you already know, email validation helps you to weed out email addresses that are bad, inactive or plain fake.
This means you get to build a high-quality mailing list that contains real people who really want to hear news from your brand and business.
Active email contacts would respond to your communication well, thus promoting interactive engagement.
With that being said, your email newsletters are going to reach the right people who have a higher probability of buying stuff from your business.
As you know, you need your email newsletters to reach a lot of people to increase your website’s conversion. But more importantly, your email newsletters need to reach the right people.
You can only have the right people when the email contacts are correct and active.
Per an article on the Moo Send website, better engagement with the enthusiastic followers improve deliverability, which then converts to sales.
Email validation helps you with just that.
Email validation helps you keep down the bounce rate
What is a bounce rate, you may be wondering? An email bounce rate is the percentage of your emails that can’t reach your recipients’ inboxes.
Yes, this is a mechanism that is actually monitored by your Internet service provider or email service provider. An ISP typically monitors businesses for their email deliverability.
If emails that you have sent tend to not reach your recipient’s inbox, you will be marked as a spammy email address.
This kind of thing typically happens when, again, your emails do not arrive at your recipient’s inbox, but rather their spam folder.
If you send a lot of email newsletters and a lot of them arrive in many people’s spam folders, this will gradually continue to decrease your deliverability.
This means that in the future your emails will tend to arrive in people’s spam folders, even those who have not marked you as spam.
Email validation increases your engagement rate
Email validation is an essential email verification step. In essence, you ask a new subscriber to verify the email address they have entered for joining your mailing list.
That way, you are ensuring that your email newsletters are going to reach real people who will be more likely to engage with your content.
Another attractive way to utilise the email verification process is by offering downloadable incentives.
If you do have like a free copy of your digital content, it is more likely that a new subscriber will use an active email address to join your mailing list in order to get this benefit.
These free contents and discount coupons cost money. Your firm use resources to develop and broadcast them to the emailing list.
As such, when you have a mailing list that is full of erroneous email contacts, you are basically burning lots of money.
When you validate these contacts, you only target the right emails. Thus, per an article on the Startup Foundation website, the email validation process saves money.
But of course, this is not always a given as some people could just be using the specific email addresses just this one time.
That being said, an email verification step is still seen as a crucial aspect of increasing your engagement rate.
Email validation can reduce the likelihood of typo email addresses
You know when we make a typing error. That happens to anybody, especially somebody who isn’t paying that much attention at the time. The likelihood of your new subscriber entering an invalid email address is very high.
Maybe they are drunk or sleepy when entering their email address and as a consequence of that, there is a typing error in the email address they have entered.
When this happens, no matter how many times you try, your email newsletters will never reach the person they are intended for.
And your subscriber will be wondering why they aren’t receiving the emails they were hoping for. With this scenario in mind, now you are more certain why an email verification step is necessary.
However, the validation process helps you avoid this scenario. It scrubs the email list, ensuring that whatever contacts are on your mailing list are authentic.
Correct email list provides accurate statistics on all your assessment of the email campaign performance evaluation.
Per an article on the World Financial Review website, correct data base devoid of bounces, can help you to chart your next course of action confidently.
It reduces the possibility of your sending emails to a non-existent email address or possibly, sending them to the wrong recipient.
