Every marketer wants to save time and effort by knowing tested email marketing practices to help marketers generate revenue. For this reason, we have found the 5 email marketing practices that are tested to drive results.
An organic mailing list wins the race
When you are a business entity that is just starting out, it is understandable that you want to build your mailing list quickly.
After all, you have got so many interesting things from campaigns and regular offers that you believe your subscribers will love to receive. So, you might be tempted to obtain a database inorganically.
The more people you send your emails to, the better chances for revenue as well, you might think. But that is exactly the case. You should only prioritise people who are actually interested in what you have to offer.
Obtaining your database inorganically has a higher chance of making you send emails to people who never even got interested in your business. Sending emails to those people could get you marked as spam and blacklisted.
That said, spend your energy and resources wisely by sending emails only to people who have actually signed up for your newsletters.
Know when to send your emails
Another good business practice in email marketing is timing. Timing is super important although we are already doing business in a digital age where everything can be sent with a click of a button.
You must understand that you are not the only business entity that is utilising email marketing. That said, everybody receives email newsletters as part of a campaign every day. Multiple times a day, in fact.
Consumer psychology determines a lot of the decisions potential clients make. One of the vital factors are days and time they receive emails.
Certain timings are ideal for responding to online correspondences. This makes recipients more likely to engage you positively,
Per an article on the Optimizely website, B2B emails are well received around 10 am on Thursdays, while B2C ones get optimized responses on Saturdays at midnight.
So, your timing must be impeccable if you want your email newsletters to be effective. Many aspects of email marketing can now be automated and this will make your business (and life) a lot easier.
You can set up rules for when an email is sent to a recipient. For instance, a verification email, as well as a welcome email, should be sent a few seconds after signup has been done. Right? This is a no-brainer.
Customise your emails
On top of knowing when to send your emails, your emails also need to be tailor-made. Most of the time, making custom emails can only give you better chances at massive success if you also use time automation.
When it comes to email customising, the first thing you need to do is have your subscriber’s name on every email. Preferably at the very beginning as a way to address them.
Having an accurate email list of your target audience help to get the right message out to the right people.
This list builds credibility and trust from your recipients also.
It can be even more compelling if you put their name in the email’s subject line.
Though it could look fine using free Yahoo or Gmail addresses, most serious future subscribers, especially for B2B correspondences tend to take you as a joke.
Per an article on the GetResponse website, invest and use a custom domain. This gives a more respectable response, enhancing the odds of landing in your subscribers’ inboxes.
Another customisation is also the type and content of your emails.
For instance, you can send an abandoned cart reminder email a few hours after a visitor to your webstore has left without making a purchase.
Some interesting offers and discounts can also be customised for subscribers based on their demographic, gender, age group, and many other things. Customisation ensures your promotions are received by the right people.
Don’t send way too many emails
As a general rule of thumb, it is usually not a good idea to send out way too many emails on a regular basis. Remember: you are not the only business entity your mail recipients are following and receiving news from.
Therefore, you don’t want to be burdensome. But at the same time, the ultimate reason you don’t want to send out way too many emails is that you don’t want to be marked as spam.
People mark a lot of emails as spam all the time, you know. This is especially the case when one business entity keeps sending the same emails over and over again.
With all of that being said, you should know how to pace yourself and when to send out emails that mean something to your email recipients.
Timing, customisation, and reason are all key elements to a successful email marketing effort.
The best interval is fortnightly or monthly. A longer duration would create an illusion that you lack quality contents, or are struggling in keeping your online community enlightened.
Per an article on the CoSchedule blog, you could take a survey to know when most of your subscribers want your newsletter out.
This way, you could plan your email sales and product launches accordingly.
Plan your campaigns carefully
When you have a big campaign ahead, planning carefully is essential for the success of your campaign. You want every dollar spent on the campaign to give you the highest possible revenue.
Therefore, proper research is always required. You need to know your consumer base better and know what they are thinking, wanting, concerned about, and mostly, what they wish they could gain from your business.
This is applicable whether your business is selling products, services, or even webinars and masterclasses. Before your campaign even starts, you may even want to gain insight by conducting a survey.
To make your survey emails more attractive, offer some form of incentive to show people that you value their time.
Offering a discount or a bonus with a purchase will be more likely to gain your side revenue as well, even though your main directive was just to gain insight for your next campaign.
