- Make templates for different types of emails
When working with email marketing strategies, there is really a load of work that needs to be done regularly. If you are a busy email marketer, it would not do you any good if you were to work on each email independently.
To save time, it is important that you have a template that you can return to when creating a new email. In fact, it is a good idea to have multiple templates ready for different types of emails, if you do send out different types of email newsletters.
As outlined in a study reported by About life and love, for email marketers with busy schedules, creating each email from scratch isn’t practical. Employing well-structured design templates enables subscribers to swiftly grasp email content. Moreover, these templates are designed to be responsive, ensuring seamless display on different screen sizes and devices. Adopting templates not only saves time but also guarantees that your emails consistently maintain a streamlined appearance.
Having a template saves time and it ensures that your emails are always streamlined. That way, your email recipients already know what to expect when they receive your emails and can easily scan the email content within seconds.
Research has found that the average people spend only about 15 to 20 seconds to scan an email.
- Use pop-ups to gain more subscribers
Email marketers launch a very important email campaign when they want to gain new subscribers and customers. But needing to always do this may not be the most effective way for growing your mailing list.
There is simply too much effort and the gain may not be big immediately. If you want to keep growing your list without too much effort, use pop-ups on your website.
Rather than actively trying to build new campaigns every time, you can use a pop-up on your website or blog that prompts visitors to join your mailing list.
Based on the research released by Super Office, if you’re aiming to continuously expand your email list with minimal effort, employing pop-ups on your website is a valuable strategy. Instead of creating new campaigns each time, utilizing website pop-ups that capture visitors’ interest and encourage them to join your mailing list can prove more effective.
If you do this, you can manage to gain new subscribers even when you are not running a specific email marketing campaign. It is a nifty idea that you can simply set up and forget.
Meanwhile, with the time you have on your hand, you can focus more on making great content for your brand.
- Use an autoresponder tool to have you clean your mailing list
Email marketing services, which are also called autoresponders, can help you manage your mailing list. From time to time, your mailing list requires some upkeep. Your growing list needs to be cleaned to maintain its health.
Just because a mailing list is big does not necessarily mean it is healthy. If you have many unresponsive or inactive email addresses, then those dead emails are just taking up space without giving you the return you hope for.
As highlighted in a study published by Validity, autoresponders offer effective assistance in handling your email subscriber list. Utilizing email services such as BriteVerify enables you to automate list cleaning procedures. This solution can identify email addresses in your database that have undergone changes, become inactive, disabled, or are no longer valid. By addressing these issues and removing such addresses from your campaigns, you safeguard your email deliverability before it gets compromised.
Of course, if your mailing list is still relatively small, you can do a clean-up yourself manually, but if it’s already very big, then it could be bothersome.
So instead, you could use an email service provider to check for dead emails and automatically set up rules to remove inactive emails within a given time period. This will really save up your precious time.
- Create automated emails that are scheduled for specific events
If you are using a powerful email marketing tool, you can easily manage scheduled emails that can be sent in accordance with specific events.
Creating scheduled posts and emails will save up a lot of your precious time as you can brainstorm head-on and decide what kinds of emails should be sent during the whole campaign.
So, if you already have a clear vision of what your next campaign is all about, you can set up rules and schedules that automatically send out emails to your subscribers when an event is triggered.
A triggered event can include an event when a new subscriber has joined; when someone has left their shopping cart; when a purchase has been finalised; when an order has been delivered; and many other things.
As you can see, these are all important emails to send and automation makes things easier.
- Automate a welcome email
If you want to increase engagement, send a welcome email to every new subscriber. Sending a welcome email shows your appreciation towards your new subscribers and they will appreciate back such a gesture.
Even though it’s just a little extra touch, it is now a basic manner to send out a welcome email. But, how can you possibly send a welcome email to every new subscriber you have gained?
Isn’t it difficult to do this kind of thing manually? This is especially the case if your mailing list growth is super, right? Worry not as you can always automate such a process. Schedule a welcome email every time someone new has become a subscriber.
It’s that easy. If you have an autoresponder tool, this entire process can be made even easier. Plus, an autoresponder tool can do so much more than just automate your welcome emails, so you should use one.
