This Halloween, it’s time to be creative with your email marketing campaigns. About 68.5% of consumers celebrate Halloween, so it’s an excellent time to target a massive audience and increase your sales. Below are some tactics that will help you to boost your conversion rates during the Halloween event.
Email template customization:
Halloween is a widely celebrated fun event, and you can find tons of related themes to get that spooky vibe. Therefore, instead of using simple text and regular optimization, customize those emails.
The design should remain professional, friendly, and the reader should be instantly able to notice the Halloween vibe. Here is how you can get started.
First, keep the event in mind. Next, customize your email template according to the event. Remember that Halloween has many themes.
They range from beauty to meals. They also include costumes and DIY decorations. Hence you must select the preferred event and try to customize the email to suit your choice.
Try to use colors and themes that will set the mood for Halloween. A good idea is to use text in creepy fonts and colors of black, red, and vibrant green.
The overall design, however, should synchronize well. If you add too many weird colors, it will become distracting and more annoying than on the fun side. Use a logo that will represent Halloween, such as a pumpkin or a vampire figure. You can also use emojis of ghosts to emphasize the event.
Per an article on the Omnisend website, doing these help your mails to resonate more closely with your audiences’ aspirations.
Subject lines regarding Halloween:
The moment an email reaches its target, the fight for attention begins, and that also goes for the subject line. People receive so many emails each day that it is easy for yours to be lost in the crowd. However, depending on your subject line, that can change. It is the first thing you readers see and decide whether or not to open the email.
If you want to gain the attention of your audience, then try to incorporate a subject line that is related to Halloween. There are a lot of companies that compete with you, and they will do the same to win more audience.
You can add seasonal emojis and wordplay to grab the attention of your subscribers. Also, use a mysterious subject line to increase the open rates. Don’t forget to use an excellent pre-header text that will ensure your subscribers that your content is promising.
Offer discounts for your subscribers:
Discounts, promotions, and special offers are best suited for events. Why? That’s because this is the time when sales are coming, and people actually expect that. This significantly increases the chances of your emails being read.
You can keep your audience engaged with your platform by offering them significant Halloween discounts. When you offer them discounts, they will keep checking your emails, and your open rate will increase.
However, that said, you cannot offer something entirely different from the event. Make sure what you are offering is relevant to the event and the reader’s interests.
Try to give incentives to your subscribers. One of the best ways to entice your readers is through monstrous sales promotions.
To stir your audience’s Halloween dreams, try running pre-Halloween sales. During this event, offer everything at a discount. Still, you can create a sense of urgency by enticing them to make early purchases.
Per an article on the Flowium website, this approach could propel you ahead of your competitors.
These incentives usually help in reducing the risk of making a new purchase encouraging new people to buy. For the Halloween season, offer them some freebies on their purchase.
In this way, you can win the hearts of your customers, and they will keep engaged with your platform.
Use promotional and educational content:
Halloween is the perfect time to get in touch with your subscribers and get to know them. This is the time to share something special with your readers that keeps them coming again. This information should be chosen carefully. It should reflect what you have to offer and what the reader is looking for. Ideally, it is best to create small education stories.
You can share intriguing content with them to keep them engaged with your platform. The content should be up-to-date with the latest info, and it should have something new. Something exclusive that only you are offering. This will not only increase your open rate but will also boost your audience. Share something related to Halloween, some fun facts, and interesting information; this will strengthen your bond with your subscribers.
This way, your readers will also know what to expect from your emails in the future.
Give them a different perspective:
Businesses made a ghostly 10 billion dollar in sales during the 2021 Halloween season. Meaning that consumers are willing to spend.
Commonly though, every company out there will be using the same content for Halloween, such as offering discounts and using logos, etc. Competition for is fierce. Hence, you need to stand out from the rest of the crowd by incorporating a new strategy into your email content.
This is where you have to think out of the box and see what you can do to surprise your reader. Give your subscribers a different perspective on Halloween.
Most of the companies are only using strategies to promote their brand on Halloween, but no one is telling their subscribers to spend some quality time with their family.
Per an article on the Brevo website, being unique could help your emails attract more readers. To engage your readers further, keep the email short and interactive.
Tell them that Halloween is a great chance to reunite with your loved ones and enjoy their company. In this way, you will build an emotional relationship with your subscribers, and they will keep engaged with your platform. After all, your subscribers are humans, and human craves for emotional attachment.
Halloween is around the corner, so it’s time for you to get prepared to win the hearts of your subscribers and increase your engagement rates.
