Creating email content for brand promotion is a necessary step for email marketers. However, your emails must direct the audience to the landing pages for conversion. We have found the 5 tips for email landing pages that convert.
First, acquaint yourself with your buyer persona
When thinking about your landing page, you need to understand that this special page is supposed to give you a higher rate of conversion.
With that being said, it is important to have a landing page design that is effective. However, what elements should you consider for a landing page design that actually converts? Well, that depends on your consumer base.
Well, from the products you are selling, you can tell who your best customers. This segment then makes the bulk of your audience email address.
Per an article on the My Emma website, you have to design a landing page that appeals particularly to this group.
Do you know who your consumer base is? Are you marketing towards older generations? You need to make sure your fonts are bigger and bold, but simple.
Does your main market consist of Gen Zs? In this case, then a catchy social media type of landing page would be more suitable. The design of your landing page should be attractive to your consumer base.
Therefore, resonance and relatability are key elements for your design. With that being said, study your consumer base and get acquainted with the style of social media or language they communicate with.
Make your landing page an extension of your email newsletter
Your landing page should be a standalone page that converts your subscribers into active buyers. But in most cases, the majority of your consumers will know about your landing page through email newsletters.
Therefore, it is important that the designs for both your emails and landing page are seamless.
You tease or give a preview of your currently hot offer in your email newsletter, and there should be a call to action button or link that directs your reader to your landing page.
This landing page then needs to appear seamlessly with the newsletter.
The landing page needs to have the same fonts, colour schemes, and maybe even more images that have made an appearance in your email newsletter.
Uniformity (or seamlessness in this case) in both your email and landing page gives your subscribers assurance that they are on to the right offers.
Balance your succinct text with an image or video
Your landing page is not the same as your blog or articles. A landing page that converts shouldn’t have more than 500 words. If it’s a blog or article, long-form writing would keep your readers on your site longer.
But on a landing page, you want things to run quickly as action is most needed for conversion. With that being said, make your landing page as succinct as possible.
Clear, concise, and to the point, but still informative enough with just the essential information. The design should follow this concept. It should be easy to scan and navigate.
The layout has to be appealing and easily legible. Use features such as contrast, hierarchy and alignment properly.
Per an article on the Linkedln website, using a single –column layout keeps readers attentive on the content. This way, they are less likely to be distracted and more likely to respond to CTA.
On top of that, you need to have a few images that invoke a certain vibe that’s related to your information.
Videos can also work in this case. The use of images and videos has been proven to increase conversion as these mediums are processed by the brain some 60,000 times faster than text.
Images and videos are wonderful but they need to be relevant.
Be brief with application forms
On your landing page, you want to have an application form. That application form can be for data gathering or participation in an event you are holding.
When entering information into the application form, the viewer’s name and email address are the two most important elements you want to keep.
After all, with their email address in your database, you can begin to send them more newsletters, right? Gathering this information via downloadable content that is provided for free is a great start.
But the key here is that you want your application form to be as simple as possible. Quick movements are the highlight of a landing page if conversion is your main goal.
Application forms that require too many details can be seen as cumbersome by a lot of people. Visitors to your landing page usually just want to get right to the interesting deal at hand.
Include user/buyer feedback on your landing page
Whether you are selling a service or a product, surely you have people who have tried your offering. It is a good idea to have consumer or buyer feedback on your landing page.
This one is not always applied and it also really depends on your confidence in your products or services.
But those of you who always get positive feedback on the quality and service of your offering, don’t be hesitant to show testimonials from your fans!
Past experience have a way of convincing potential buyers. Prospective subscribers make this decision more on what the previous clients have mentioned as their feedback, than on how attractive a landing page is.
Per an article on the Search Engine land website, page access speed and usability are faster in converting clicks to sales. If the user needs and expectation aren’t displayed prominently, they won’t convert.
Potential buyers will be able to see what others have to say about their experience with your business. This can help turn traffic into conversion even faster.
It is a good idea to have trusted reviews or feedback on your landing page. As now it has become easier to integrate reviews from real purchases, consider this method as it enhances consumer trust in your products or services.
