Autoresponder is not responsible for writing your exclusive content, but it can make life much easier for a website or blog owner. Worry no more because we have found 5 useful tips for writing an auto-responder email.
Auto-responders are known for being the unsung heroes of the marketing industry. However, there are a few writing tricks to use to get the maximum result.
- Start-off with the Promised Gift and Acknowledge your audience.
Before writing any type of email, you first need an idea. In the case of auto-responders, these are a series of emails a person receives after subscribing. Usually, the subscription box mentions something like “receive a free e-book” or “please sign-up for a free gift.”
If you have either of these offers in your subscription box, start the email by writing something like, “Thank you for subscribing, here is your free gift,” and include the link for the offer or e-book.
At the same time, you also need to acknowledge your reader. The message needs to be simple and personalized. Auto-responder emails differ in their types. It may be a welcome message, an informative, fun collection of tips or a recipe or an educational type like a small email course. All these are auto-responder emails, their purpose is the same – to provide useful information to their readers.
According to Study Smarter UK, starting a response email by giving the promised gift and recognizing the person it’s for is really important. This way, trust is built, and it shows that you’re dependable and making things personal. When you do what you said you would at the beginning, it gets their attention and they’re more open to what you’re saying. Also, using their name or talking about things you’ve talked about before makes the connection stronger and them feel important.
Therefore, here you will need to take the readers into account and see what interests them.
- Make Your Email Easy to Read
It is a known fact that readers have limited time on their hands. When sending an auto-responder email, it is essential to keep this in mind. An email features many things. These include:
- Encouraging Sign-ups
- The unsubscribe button
- Offers
- Website and other useful, relevant links
Therefore, when writing an auto-responder, make sure to shape it in a way that all information is easy for the reader to find. This saves the reader’s time and increases the chances of them actually taking that particular action.
However, it should not be placed in multiple places to annoy the reader. This is an instant turn-off, and people can take it in the same way as a scam email or one that’s constantly trying to sell something. Ideally, you can include this after the main greeting. Similarly, make sure that the email has an unsubscribe button at the end. If a person wants to unsubscribe, make it as quick and easy as subscribing.
- Stay in your Readers’ Mind By Personalizing your Writing
It is a known fact that most of the time, the audience is already aware that they are reading a promotional email. However, Auto-responders are all about building a relationship and trust. Buying comes after that.
Since we are talking about trust, make sure to include your own name instead of a brand or company name. Writing your message in such a way makes it much more human-like even if it is an auto-responder. Furthermore, the chances of such an email being opened are way more as compared to a seemingly anonymous sender.
The next important thing in an auto-responder is relevancy. You can add promotions and relevant offers by using a statement like “Check out our latest promotions on (something relevant)” and then end the auto-responder on a friendly note.
As mentioned in a Matt Digital article, adding a personal touch to emails can be simple, like using the person’s name in the subject or message. However, for better results, an email autoresponder aiming for a personal feel includes more subtle things. This can involve understanding what problems they have and giving them a discount that fits what they’ve shown interest in buying.
However, make sure your message is not repetitive and has the necessary info available.
- Use Simple, Catchy Words, Add valuable Content
Here is a little known fact, when it comes to writing auto-responder emails, you do not have to be extra fancy with the word usage and designs. The key is using the terms that relate to your customers. Successful marketing does not rely on extravagant words. It is successful because it is kept simple.
After people subscribe to your newsletter or sign-up for emails, the next step is to keep them entertained. That’s true. In order to keep those subscribers, sending regular emails with quality content is not enough. You will need something more to make the readers feel that they are special. That is useful information about your business. However, keep the message brief and only write what is required to convey your message through.
Since these auto-responders are a way of communicating with your reader, even asking a question can be useful.
- Be real and Be Swift –Make it Personal for each reader
Auto-responders allow you to interact with your readers and be a source of info for your readers, however, by nature, these emails are impersonal. This is where you’ll need to put in copywriting to make it seem as personal as possible.
Be real and allow people to connect with you outside the email. This is an important part of writing anything, you have to be super honest about yourself and what your business is about.
Share your fun experiences and future goals, tell the readers what you have in for them, and what they should expect while receiving your auto-responders. Also, do not use simple text; use images, preferably your own, to add more impact to the message.
As per Matt Digital, it’s crucial to create responder emails that hold personal and honest content for every reader. Sharing genuine experiences and insights fosters trust and connection. These emails feel like real conversations, not generic messages, resulting in better engagement and responses. This approach builds credibility and lasting relationships through relatable interactions with your audience.
After you have completed writing the email, the next step is to automate the emails, and this is where email marketing software comes in.
In the end, we discussed five writing tips that can help you generate an impressive and eye-catching auto-responder email. We are confident that the tips we provided can be life-changing for you and boost your digital audience to respond.
