Even automated emails can be found in the spam folders of many users due to spam filters, which reduces the conversion rates. Here are the 5 tips that can be used to avoid spam filters when doing email marketing.
Today, as the trend of email marketing is increasing, the challenge of avoiding spam filters is also increasing. There are considerable chances that your emails are not being read by the recipients because they reach their spam folder rather than their inbox. Therefore, it has become important to take precautions in order to avoid your emails being sent to spam folders.
Given below are some useful tips to avoid spam filters:
- Trustworthy email service provider:
The most important thing for email marketing is email service providers (ESP). ESPs also play a major role in determining whether your email will end up as spam or not. Therefore, before starting, you need to make sure that you pick a trustworthy and highly reputed ESP.
According to the study published by Content Marketing Institute, Reputable email service providers have established relationships with email service providers (ESP), which can help ensure that your emails are delivered to the inbox rather than being flagged as spam. They adhere to best practices for email marketing, such as proper authentication and list management, which enhance your sender reputation
Ideally, a highly secure ESP will keep important information encrypted and protected and will have other related marketing features as well. The first thing for choosing the right ESP is by defining the purpose. What will you be using the email services for? In the case of marketing, you can find many ESPs that give you features like attachments, security, archiving and automation, etc.
However, you need to be careful with that choice. This is because emails sent through poor ESPs often end up being removed by spam filters. So, before you settle down on any ESP, make sure you consider all the important ones and then select.
- Genuine email list:
Sometimes, new business starts their email marketing campaign by using pre-built email lists. While this is a way to start, it does not get you too far in the long run. In order to avoid spam filters, it is important to remember that you need to build your very own genuine email list.
When you make your own list, you know your viewers better and deliver as per their requirements and interests. The emails can also be tailored according to their interests by using analytics. The first benefit of a genuine email list is that it can be personal. This helps you learn about your readers better and convert them into customers.
In this way, you are able to keep them engrossed. However, when you get the list from other sources, you unknowingly violate several laws. This leads to your emails being caught in various spam filters.
- Double subscription:
Another feature you need to add to avoid spam filters is a double subscription. This helps in knowing if the recipient is sincerely interested in receiving your emails or not. Under this, after a person has subscribed to your emails, you send an email asking them to confirm their subscription. Doing so has two benefits; the first is that people get to know about their subscription. That’s true. Many people have so many subscriptions that they are unable to keep track of it. Asking for a confirmation
allows you to get your emails in the spotlight.
Based on the study reported by Auto Grow, this confirmation step not only ensures that the provided email addresses are valid and accurate but also demonstrates explicit consent from the subscriber to receive your emails. This practice improves the quality of your email list, reduces the likelihood of fake or mistyped email addresses, and helps build a stronger sender reputation.
This way, you are also able to work out their real intentions. Therefore, it is a great way for you to avoid spam filters and reach out with an ample number of authentic subscribers. Another way of making yourself look genuine is by asking the people to whitelist your email address, so the email goes directly into their inbox instead of spam.
- Appropriate content:
When it comes to avoiding spam filters, content also plays a major role. Your content might also be the reason why your email ends up as spam. There are certain words and phrases that you need to avoid using in your emails. Using too many phrases like “Buy our product” or “Purchase now” can make your readers lose interest.
The filters have some predetermined words that they consider spam; therefore, as soon as they detect them in your email, they consider it spam. These include too many capitalized words and overuse of exclamatory marks. So, you need to be very careful with the content of your emails.
Based on the insights from EBQ‘s study, maintaining a clean and professional email template with well-structured formatting is essential to avoid spam filters. It’s also crucial to steer clear of spammy language, such as excessive capitalization and exclamation marks, which can trigger spam filters. Your email content should always remain relevant and valuable to your subscribers.
A surefire formula for avoiding spam filters is to know what words are detected by them. Ideally, you should add the call-to-action in a strategic manner. It should not be placed just everywhere. Instead, include naturally in a few noticeable places in the middle and once at the end.
- Proper designing:
Lastly, you need to ensure that you design your email properly. The color scheme that you use in your emails must be nice-looking. The same goes for the font and font size that you use. Professional emails are attention-grabbing and guide the reader throughout the email, as these are very easy to read. Ideally, you should choose a certain pattern and then follow it for the entire series of emails.
Impropercolorschemes, fonts, font sizes, etc. are also the things that prompt spam filters. Therefore, it is important that you maintain regularity all throughout your emails. Start with a catchy subject line and make it personalized. Try to sum up your message in this line. Focus on your preheader text and make sure it goes well with the subject line.
Next, start your email by addressing your reader with his name. Divide your email with headings and appropriate images. Use either a pyramid or zig-zag format to make your email easy to read.
So, these are the five major tips that you need to take into account in order to avoid spam filters. Following these tips will help you in saving your emails from ending up in spam folders.
