Marketing plans can be developed at the start of the year and changed throughout the year with trends. If you want to improve your marketing plan, keep reading because we have 5 tips on improving your plan.
- Use an image to Complement your Text
Every year, we are getting more visual than auditory. Capture the essence of what you write about or describe with the right image. It must complement what you have to say so well, that even with a breezy scanning of your write up, the client can get the gist of your content. And not all your clients will be well-read, so with an image your audience size can increase. Also, the visuals tend to stay longer in the mind than mere words.
When you have both on a page, you are tapping into different parts of the brain. You are feeding more, with lesser words. Be sure the pixel size doesn’t exceed, so there is clarity if the image, regardless of which device they use. Particularly for a promotional mail, you can count on images. You can also use a GIF where needed, they are great in capturing attention and perking up your client’s interest.
According to Bynder, beyond their ability to captivate our focus, evoke emotions, and leave a lasting impression, images possess an additional remarkable capability. As every marketer is well aware, images significantly boost engagement. It’s not merely about passive viewing; people are inclined to share images and crave more of them. In fact, content accompanied by images garners a striking 40% more shares compared to content lacking visuals.
- Create an Excellent Newsletter
Once you understand your customers and their preferences, you can write newsletters that they’d love to both read and share. Determine the scope of your articles. If you are into processed foods or a line of cookware, you can come up with informative articles on health, how the materials used in the cookware add value, or simply dish out easy to do, smacking recipes. If it holds your audience’s interest, your scope can be wide. And stick to just two or three articles each time.
You can even plan a clear CTA and center that article, while others can be small or even just bite-sized nuggets of information. The smaller it gets, the more focused you can keep it. And that better fits in today’s crazy schedules. Also, use color and images smartly. Highlight the most valuable information. Let the subject line be crisp and witty. And address the recipient by name.
- Grow your Email List Systematically
Most of your audience will be on at least one social media platform. Hence, putting out attractive content there with ‘subscribe for our emails to learn more’ will help you increase your customer base. Let them know what exactly they are signing up for. And deliver more than you promise. Whether it’s a free tutorial or a smashing newsletter, be consistent with what you offer. Give them the promise that if they subscribe to your mailing list, they will receive valuable information.
The HubSpot Blog recommends incorporating sharing buttons and an “Email to a Friend” option within your marketing emails. This strategy enables you to tap into the networks of your recipients’ friends and colleagues, effectively broadening your contact list. Furthermore, consider placing a straightforward text-based “Subscribe” call-to-action at the bottom of your emails, facilitating easy opt-ins for individuals who receive forwarded emails.
Also, promote your company’s promotional products or a sale through ads on social media and let them know they need to sign up for your emails to receive the same. And you must choose the right platform for your ads, depending on the product you wish to promote. While the above thirty are comfortable with FB, the millennials can be targeted better using Instagram.
- Test What Works for You
This involves knowing your customer well. Study the trends of when to send out and what to include in your email. Both the style and the day counts. Divide your mailing list into two groups, make small changes to your email, and track the results. You can study the click-through rates, sales conversions, and views, etc. Only, don’t try to make too many changes to the emails. Study one aspect at a time.
You can make changes to the subject line, either keeping it formal or personalizing it. A study even showed that the usage of personal pronouns increased sales. You can then try out one with an interesting image and a caption and one with only text. Try different ways of creating your CTAs. Also, study both the day and time for best click through rates. Also, know, that segmented lists can make a vast difference to your sales.
- Be Concise
Your client is likely to discard a long email halfway through reading, regardless of good content. Time is of the essence. Hence, master the art of effective communication without getting wordy. The average adult reads 80 words a minute. A good email shouldn’t take more than 2-3 minutes of their time. You do the math.
Break it into short paragraphs and use subheadings to capture the main ideas. Ensure you use keywords that will attract their attention. And end with a clear CTA. Read your email several times and do not hesitate to snip sentences. Every email must have something new or interesting to discuss. But it is also equally important to leave your customer with just one key idea. If the topic is large, plan a short series rather than a single mail. You let them know that more will follow.
According to Constant Contact, optimal emails possess a distinct objective and are structured to prompt a singular action from the recipient. Employing succinct, precise content enhances the readability of your emails. Eliminating any elements that deviate from the intended reader action or that lack relevance is crucial. This approach streamlines your email’s length to its most effective form. If a component doesn’t contribute to guiding the reader toward the desired action, it’s deemed a distraction and should be omitted.
If you have segmented your audience well, you will stir anticipation by doing so.
In brief, email tips were presented that can help people improve their email marketing plan. We hope that the information we provided is beneficial for you and that you can integrate these tips into your email marketing plan.
