- First rule: do not spam
To begin with, in order to create an amazing user experience, you do not want to spam! Spamming is never a good idea. In all honesty, nobody likes spam email campaigns.
However, the problem is, sometimes creators or business owners do not really get what spamming feels like. You may simply be too optimistic about your brand.
And so, you think everybody surely will love receiving a lot of news from you. But this is hardly true as everybody in this modern world is subscribed to more than one mailing list.
You are not the only brand that is sending them a lot of news, promotions and/or updates. With all of that said, be reasonable about the length of your newsletters and send out emails only occasionally.
DataProt highlights that email spam incurs a significant annual cost of $20.5 billion for businesses. Among the various types of spam, marketing and advertising emails stand out as the most prevalent, constituting nearly 36% of all spam emails. Consistently sending out spam can be a source of annoyance for your customers and can detrimentally impact their perception of your business. When messages are not properly targeted, recipients may opt to delete your emails or unsubscribe, diminishing the effectiveness of your communication efforts.
As a rule of thumb, never send more than one email per day! That is already too much information in a day.
- Try being your own subscriber
Being a creator or business owner is great. You have all the confidence in the world that your creations and promotions are good. But have you considered putting yourself in the shoes of your customers or subscribers?
Do you have a real insight into their user experience? Being on the receiving end of your creations and promotions, receiving your newsletters, might be an entirely different experience for a lot of people.
So, try being your own customer and see how receiving your email campaigns looks to you while you are operating as a user, subscriber, or customer. When you give this idea a chance, you will shift your perspective.
You will see better in what aspects you are doing wonderfully and you can also see what aspects can be improved. That being said, try to subscribe to your own mailing list using a separate email address.
- Respect the unsubscribe button
As a person who deals with email marketing, it is understandable that you want your subscribers and customers to always be subscribed to your newsletters. However, not providing an unsubscribe button or link in your email newsletters may backfire instead.
Mail Jet suggests that if recipients of your newsletters can’t easily find an unsubscribe option, they are more likely to label your email as spam. It’s crucial to understand the negative impact this can have on your reputation, as emails landing in the spam folder can seriously undermine your credibility and email deliverability.
This could hurt user or customer experience and this could bring you a decrease in revenue in the long run. Sometimes, for various reasons, people may no longer want to receive news from you.
Maybe they got tired of receiving emails from not just you but others as well. Maybe they have simply outgrown you. You may not know for certain, but it is best to provide an option to unsubscribe so people can leave your mailing list on their own.
Not only does this cause them to respect your brand more, but you are also maintaining that your mailing list contains only the email addresses of those that are interested in your brand.
- Be helpful but never be casually rude
Email marketing is known to be less formal as personalisation is at the forefront of its strategy. In fact, it is perfectly acceptable to use casual language or use expressions that are currently trendy.
Of course, this also depends on the type of brand identity you share with the world. However, when it comes to customer experience, the story may need a little tweak as helping out your customers is an entirely different business.
Although you can still be pretty casual (if that is already your brand identity) basic formality still needs to be maintained when it comes to customer service.
Helping out your customer with any query should always start with basic greetings and it is important to show your appreciation for any feedback that has been given.
On top of it all, never, ever, be casually rude or sarcastic with any of your customers.
- Ask for feedback on your customer’s latest experience with help desk
Lastly, if you are serious about improving and always keeping your customer experience at the forefront of your email marketing, ask for feedback.
Literally, your customers are there and they can give you honest opinions about their last experience with your customer service.
Trying to get feedback in this fashion is a great way to directly get real opinions and thoughts on experiences that can positively impact your customer service.
If there is anything lacking in their experience, you should note that down so that you could change it, maybe later, maybe immediately.
If you see many customers have a negative opinion or experience about the same things, you can see that there is a pattern of problems there. Getting real feedback will help you mitigate problems head-on.
This can then help you maintain a great customer experience without any major hiccups.
As per Help Scout, brands that prioritize superior customer service experiences have the potential to boost their revenues by 4% to 8% above their market average. Remarkably, 80% of brands employ customer satisfaction scores as a means to assess and enhance the customer experience. Furthermore, an impressive 83% of customers express greater loyalty towards brands that effectively respond to and resolve their complaints, emphasizing the pivotal role of customer service in fostering brand allegiance.
