Email is still one of the most powerful avenues publishers can take to gain traffic to their websites and connect with their audience. Depending on how they are handled, publishers can drive massive amounts of website traffic using email marketing. This is five different ways for publishers to generate more traffic using email:
1. Craft Compelling Subject Lines
Every successful email campaign begins with a catchy subject line. A good subject line is what someone sees first when they open or ignore your email. If you’re trying to get your audience’s attention, use action language, ask them some fun questions, or use numbers. For example, the subject line “5 Secrets to Boost Your Productivity Today” can trigger the reader to click on it because it feels urgent and interested.
But it’s important to avoid spam phrases. Keep it real and true to your brand voice, and make sure your email subject lines reflect the email content accurately. It not only builds trust, it also increases open rates, letting your emails break through the clutter of crowded inboxes.
2. Segment Your Audience
Personalization is a crucial part of the marketing world now. Publishers can get the most out of their email campaigns by targeting their audience based on demographics, interests, and past interaction. This can enable you to offer relevant content for specific audiences in your subscriber pool.
If, for example, a portion of your audience has an interest in tech news, you can create a newsletter with the newest technologies and articles that are relevant to the topic. Offering personalized content will also increase open rates, clicks, and conversions, which will result in more traffic coming to your site. Just remember that it’s not always possible to get the desired outcomes if you just use what your target audience likes and adapt accordingly.
3. Provide Valuable Content
Your emails should be the embodiment of this old saying: content is king. Keep subscribers motivated and interested by providing valuable content, not just promos or announcements. These might be exclusive content, behind-the-scenes stories, insider interviews, or industry related news that really matters to your readers.
You can use excerpts or teasers of your long posts on your website to grab people’s attention. And, by making them feel you’ve given them just enough information, you can convince them to click through for the rest of the story and bring them to your site. Be informative and engaging in your content to ensure that your subscribers will return and more likely send your emails to others.
4. Utilize Call-to-Actions (CTAs)
Your CTA is a powerful way to lead visitors to your site. It’s the intersection of your material and what you want your viewers to do next. To make your CTAs stand out, you should have direct language that prompts readers to take action. Titles such as “Read More,” “Discover Now,” or “Join the Conversation” can pique interest and prompt clicks.
It is also important to make sure that the CTAs are visually appealing. Choose eye-catching colors or buttons that make the email message stand out. By strategically positioning CTAs in the email — at the edges of visually appealing photos or at the end of appealing passages — you can help ensure your readers will make it through to the right section of your website. Don’t forget that your biggest traffic weapon is an easy-to-follow CTA.
5. Optimize for Mobile
With the growing use of mobile devices, designing emails for mobile viewing is now crucial. Emails are read on mobile phones and tablets by the majority of customers so responsive email is an important feature.
Try to make your emails legible on all devices by using large fonts, simple layouts and appropriate-sized images. Links should be easy to click and avoid frustrations that may make you drop the whole page. The more seamless you make your mobile experience, the more user traffic you’ll get.
6. Implement A/B Testing
For you to keep making emails work better, you need to constantly play around with the system. A/B testing (or split testing) is an effective way to find out what people actually like. Using different subject lines, content structures, and CTAs, you can see what gets the most views.
So for example, you could experiment with two subject lines (one simple and one engaging) and figure out which of them opens the most. Likewise, experimenting with layouts can help you to find out what layout best fits your content. By monitoring the outcomes in detail, you can adjust your email campaigns, making each campaign more effective than the last and generate more traffic.
7. Encourage Social Sharing
Add social sharing buttons in your emails so subscribers can share your content with their networks. This not only extends the reach of your content but can also bring in new viewers to your site. Try to offer referral discounts or rewards to encourage more sharing.
8. Re-engage Inactive Subscribers
Not all subscribers will stay engaged 24/7. Instead of letting idle contacts drop out, set up re-engagement campaigns for unsubscribers. Write emails that remind them how much they are valued, alert them to something new, or make recommendations based on your expertise to get them back.
9. Create a Consistent Schedule
Consistency breeds familiarity. By creating a weekly, biweekly, or monthly email schedule, you are positioning your brand and establishing expectations for your subscribers. Delivering consistently builds habitual interaction, generating traffic over time.
10. Use Analytics to Monitor Performance
Utilize analytics to track the results of your email campaigns. Open, click and conversion rates, among other metrics, provide feedback about what works and what doesn’t. Use it to guide your future email strategy, to ensure constant traffic growth.
Conclusion:
As a whole, email remains a potent mechanism for publishers to get people to their websites and connect with their readers. With customized, personalized email campaigns, streamlined subject lines and email layout, new content and exclusive promotions, sharing-inducing emails, and the ability to monitor and optimize email performance, publishers can greatly increase the amount of visitors to their websites using email marketing.
