Today, in the digital world, email marketing is still one of the best strategies for real estate agents to get in touch with new and existing clients. A well-engaged email list will bring in more leads, better relationships, and ultimately more closed deals. In this ebook, we will learn about five proven strategies for establishing a high engagement email list for real estate.
Offer Value with High-Quality Content:
Your email subscribers should be provided with content of importance in order to remain engrossed in your real estate services. Great content not only shows off your knowledge but builds confidence and makes you an authority in the real estate industry. Content could provide value in a few ways:
Market News and Trends: Send out local market news, trends and statistics for subscribers to utilize when deciding whether to buy or sell property.
Real Estate: Produce and regularly deliver targeted property listing emails to your subscribers that are aligned to their requirements.
Education: Provide tips, checklists, and blogs on the subjects of home buying, mortgage, and staging.
Market Updates and Research: Stay subscribers informed of all the latest real estate news, laws, and regulations affecting the industry.
Case Studies & Success Stories: Present real case examples and testimonials of satisfied customers to garner credibility and trust.
Personal Posts: Connect with your readers on a personal level by sharing snippets, experiences, and lessons learned about your real estate business.
Implement a Double Opt-In Process:
Double opt-in requires that new subscribers confirm their email address when they subscribe to your list. This is a good way to make sure your list is full of people who are seriously interested in your content, and to avoid complaints of spam or low clickthrough rates. Moreover, it will help you increase your email deliverability and the overall effectiveness of your email marketing campaigns.
Leverage Lead Magnets and Incentives:
Lead magnets and incentives work to capture new subscribers and entice them to sign up. Offering exclusive rewards and products to those who sign up for your list will significantly grow your email list and encourage long-term participation. Here are a few lead magnet and incentive tips for agents:
E-books and Guides: Create free-to-download e-books and guides on hot real estate topics like “The Ultimate Home Buyer’s Guide” or “Top 10 Home Staging Secrets”.
Exclusive Property Reports: Give subscribers access to exclusive property reports, neighbourhood analyses, and school district data.
Webinars and Video Tutorials: Create webinars or video tutorials on real estate-related subjects like “Being an Effective Home Buyer” or “Increase Your Home Value”.
Lists & Templates: Share useful material with your subscribers, like home purchase checklists, closing cost worksheets, or selling your home templates.
Subscriber-Only Discounts: Offer subscribers only discounts for real estate services, including reduced commissions if they purchase or sell property from your agency.
Contests and Giveaways: Conduct subscribers-only contests and giveaways, ranging from gift cards for home décor to smart home accessories or tickets to local events.
Streamline Your Sign-Up Form and Landing Pages:
A great sign-up form and landing page will have a positive impact on the size and performance of your email list.
A. Create a Compelling Lead Magnet:
If you want visitors to subscribe to your email list, consider a lead magnet like a free home buyer’s guide, market analysis or real estate listings. Make your lead magnet relevant, helpful, and hits on the pain points of your audience.
B. Design User-Friendly Sign-Up Forms:
Your forms should be clean and simple, with just a request for a name and email address. Don’t overwhelm guests with fields or jargon. Additionally, make sure your forms are mobile-friendly and accessible across all devices.
C. Implement Exit-Intent Pop-ups:
Use exit-intent technology to trigger a personalized pop-up at the point of a user’s exit. This is where you could push your lead magnet, let people know why they should join your email list, and even get their contact details before they exit.
D. Benchmark Multiple Sign-Up Form Placements:
Try putting your signup forms at multiple places on your site including the homepage, blog, and our about us. Study the engagement data to see where your audience will benefit most.
Monitoring and Boosting Email Campaigns on a regular basis:
Analyzing and tracking your email marketing results is key to increasing the effectiveness of your campaign and building your list.
A. Segment Your Email List:
Split your list into smaller, targeted groups based on areas of interest, property types, and readership. This lets you build targeted email campaigns specific to each segment with higher open and click through rates.
B. A/B Test Your Email Campaigns:
Test A/B tests on other aspects of your emails campaigns like subject lines, emails, designs, and calls to action. Go through the findings and figure out what versions work best and adapt your strategy accordingly.
C. Monitor Email Analytics:
Make sure you are looking at your email analytics on a regular basis for engagement metrics, such as open rates, click-through rates, bounce rates, and unsubscribe rates. Learn from these lessons and optimize your email campaigns.
D. Follow Email Best Practices:
Use best practices to keep your emails as engaging as possible and deliverable. This includes:
Email Welcomes: You always need to create a real relationship with a new subscriber by sending a welcome email.
Quality Content: Good, high-quality content that would be of interest to your target audience so that they connect with your brand.
Word of mouth: Use direct language towards them. The reader should take away your value proposition from the material you’re presenting.
Clear Call-to-Action: Every email should contain a call-to-action that leads to a desired outcome.
Mobile-Friendly: Since more and more users begin their day reading emails from their smartphones, make sure your email displays correctly on every device.
Double Opt-In: Signs you in and helps build a healthy list of recipients.
Conclusion:
To build an active real estate email list, you’ll need to work consistently, add quality content, and rely on data. If you provide great content, double opt-in, lead magnets, optimise your sign-up forms and landing pages, and track your email campaigns closely, you’ll build a solid foundation for relationship building and business expansion.
