Marketers run different email autoresponder campaigns to improve their clicking and conversion rates. If you’re new and want to learn more, we have listed 5 ways people re-optimize their email autoresponder campaign to improve opens, clicks, and sales.
- Test out your email subject lines
So, you are struggling with your emails not getting the opens you had hoped for. This must be heartbreaking because you worked really hard on your amazing content.
But has it ever occurred to you that perhaps the reason your emails aren’t getting opened is that your subject lines aren’t interesting enough?
Before your email recipients read what you have to share with them in your email newsletters, it is the subject line they are seeing. The subject line of an email is your first line of attraction.
According to Finances Online, the significance of the email subject line is frequently highlighted in email marketing. A substantial 47% of email recipients make their decision to open emails based solely on the subject lines. Similarly, 69% of recipients classify emails as spam based purely on the subject line. Failure to generate interest in the subject line often leads to automatic deletion of the email.
You need to come up with subject lines that are attention-grabbing. As much as your subject lines need to be clear about the content of the email, they also need to be intriguing.
Try to come up with different subject lines for past emails that didn’t get opened much and see if new ways of rewording your subject line work this time.
- Test out different types of offers
In order to increase sales, you need to occasionally open attractive offers for your subscribers. Discount codes are common, as well as bonus offerings.
One nifty tactic email marketers tend to use to quickly make sales is offering attractive bonuses and discounts at a limited time.
Using a time-limited offer in your marketing plan incites a feeling of urgency and this will drive people to make a purchase sooner, if not right away.
Be that as it may, some people, indeed, may not be able to take advantage of a time-limited offer; perhaps they are lacking the funds, or perhaps they saw the email only after the offer has ended.
Whatever the case may be, you want to test out different types and styles of offers that work best for you and your customers. That said, don’t stick to just one method of marketing.
Test out a different method for past offers that didn’t generate high levels of sales.
- Work with a send time that works for you
A lot of email marketers, when they are still beginners, may turn to Mister Google and ask, ‘What is the best time to send an email?’
Plenty of answers will come up, but the problem is, Google answers like that are generated across different industries. Also, it is a very generalised idea.
The average data may not work that well with you, so you need to be able to do your own small research. If you use an autoresponder, your software will be able to tell you when your emails are opened.
From there, you can determine for yourself what your prime times look like. Working with this data that you have obtained yourself, you can now schedule your emails in accordance with the real times your emails actually get opened the most.
SendPulse offers insights into the importance of sending personalized emails at the right times. To accomplish this, it’s essential to make use of data and automation technologies. Data plays a crucial role in understanding audience actions, likes, and needs, providing valuable insights to determine the most suitable moments and days for email communication.
If you follow this step, you will never go wrong and you will increase your open rate easily.
- Test out different calls to action
When it comes to email marketing, the call to action is a crucial aspect that makes or breaks an email. Almost, really.
After all, your call to action is the directive that gets your subscribers to take action that benefits your business.
Whether the call to action is for them to get a free download of stuff, join a webinar, or the classic buy service, products or make an appointment.
Whatever the case may be, a call to action indicates to your subscribers what you expect them to do. But that’s the thing, if your call to action is unrefined, most people wouldn’t want to follow through.
After all, many people don’t like being told what to do. If your call to action is too aggressive, or even too weak, no one is going to feel compelled.
Test out different styles of CTA to see which ones get the most clickthrough and conversion.
- Use smart segmentation and customise your emails
Not a lot of businesses actually segment their database. Segmenting can prove to be quite a lot of work, so a lot of people don’t bother with deeper segmentation.
Businesses typically stop at just segmenting different types of emails that get triggered by certain actions, like abandoned cart emails, verification emails, and welcome emails; you know, the basics.
But smart email marketers will go the extra mile to segment their database based on, say, demographic, age group, gender, location, and more.
When smart segments are created and you manage to make custom emails for different types of people in your mailing list, your emails will have a more personalised touch to them.
This will create a sense of closeness with your customers and they feel you always come up with a solution they need. This will definitely drive up your open rates, click rates, and conversion rates.
Campaign Monitor uncovers that marketers who embraced a segmentation strategy in their campaigns experienced a remarkable 760% increase in revenue. A recent study indicates that segmented email campaigns achieve a noteworthy 100.95% higher click-through rate (CTR) and a 14.31% higher open rate compared to non-segmented email campaigns. These statistics illustrate that employing precise segmentation ensures significantly improved email open and click rates, ultimately leading to heightened revenue generation.
