Email marketing, and social media platforms like Facebook are both equally important in the digital world. In a world where email marketing offers individualization and in-person communication, Facebook provides brand recognition and community building. Incorporating these two channels together helps businesses build a strong marketing plan. This article covers five ways to leverage Facebook for creating more effective emails and boost the effectiveness of email campaigns.
Audience Segmentation Using Facebook Data:
Audience segmentation is an important part of email marketing. You can break down your audiences into smaller, more targeted segments based on common traits and deliver specific content that appeals to each group’s specific interests, habits and needs. Facebook Insights, Facebook’s built-in analytics service, can be useful for capturing insights that help you decide your audience segmentation strategy.
Facebook Insights gives you access to an abundance of data about your fans — demographics, engagement, interests. Analyzing this data allows you to look for trends and similarities that will help you divide your audience into different groups. For instance, you could make segments from:
Age and gender
Location
Education level
Relationship status
Job title
Hobbies and interests
Once you segment your audience, you can use that data to create targeted email campaigns that appeal to each audience’s needs and preferences. This way you’ll be able to get better open rates, click-through rates, and conversions as your message is more likely to be relevant to each person.
Curating Facebook User-Generated Content for Email Campaigns:
UGC is an excellent form of marketing, a tool that builds trust and credibility. Monitoring Facebook for UGC allows businesses to curate this content and include it in their email marketing efforts. This method not only highlights happy customers but also helps to drive interaction and create a community amongst subscribers.
Apps such as Facebook’s “Posts to Page” tab allow companies to find and display UGC more quickly. Additionally, requesting your customers to post about their experiences or photos with a brand hashtag will simplify UGC curation.
Advertising For Email Subscribers On Facebook Advertising:
As well as targeting audiences through Facebook Insights, businesses can also use Facebook ads to drive email sign-ups. Facebook’s advertising features let companies target the users according to demographics, interests, and habits. By creating a Facebook ad campaign dedicated to driving email signups, brands can grow their email list and reach a wider audience.
Businesses should work on producing visually pleasing ads that include call-to-action in order to run a successful Facebook ad campaign for email subscriptions. For instance, a company might run a carousel ad with pictures of products or services they offer and a call-to-action button asking the user to sign up for their email list. By directing this ad to an individual based on interests and behaviours, companies can drive users to subscribe to their email list.
Another effective way to encourage Facebook users to opt in to receive emails is to reward them with rewards for signing up. A company might, for instance, provide a discount code or free trial to users who opt in to their email list from the Facebook advertisement. This can also boost the perceived usefulness of the email list and encourage users to subscribe.
Social Media Advertising via Facebook and Email:
Syncing Facebook and email campaigns can promote content and bring users across the platforms. Businesses can share email offers on Facebook to appeal to more people and entice non-subscribers to sign up for email. Instead, posting Facebook content in emails can provide subscribers value and a way to engage.
Cross-promotion can be in the form of distributing blog articles, discounts, or news from events, which connects to the marketing campaign.
Using Facebook Events for Email Marketing:
Facebook Events provide a different way for companies to get better at email marketing. By hosting and announcing Facebook Events, you’ll get interested users to sign up and give you an email list of those users.
If you want to utilize Facebook Events for email marketing, here are some steps:
Step 1: Design Appealing Facebook Event
Plan a Facebook event for a promotion, webinar, product release or other event you’re expecting to engage with your fans. It has to be pleasing, explicit and specific to tell us precisely what the event is. Keep everyone’s eyes on the cute pictures, captions, and all of the times, dates, and locations.
Step 2: Promote Your Event
Publicize your Event as much as possible for maximum exposure. Post on your Facebook Page, in any associated Facebook Group, or even Facebook Paid Ads. You want to fish with a big net in hopes of snagging those participants that might be curious about what you’re selling. Useful images and a persuasive text will pique curiosity and entice RSVPs.
Step 3: Encourage RSVPs
When the views start arriving for your Event, you want people to earn their RSVPs. Once done, users will get added to the Event’s guest list, and thus effectively become leads. RSVP confirmations signal that they’re interested in your project and it establishes the stepping stones for the email marketing to come.
Step 4: Export Guest List
Once your event date gets closer and you’ve collected enough RSVPs, you need to turn that interest into cash. Download the guest list from your Facebook Event; that’ll give you a contact list of people who reached out directly to your brand via the Event. That’s a storehouse of prospects that wanted to see what you were selling.
Step 5: Write Tailored Email Content Designed According To Your Needs.
Now, with that guest list you just built, it’s time to create unique email content that actually answers your reader’s question. Tell them everything about the Event: what’s coming up, or any promotion, or deals, and what action you want them to take-your CTA. If you write the message that resonates with the reader, your conversion rate will triple.
Step 6: Live and Post.
When you’ve created your targeted email, broadcast it to your segmented recipients. Not quite yet. Give them an email reminder later on the day of the Event to ensure that they don’t forget about it. This might remind you of something, but above all it tells them you create value and are inviting them.
The Advantages of Using Facebook Events For Email Marketing
Targeted Facebook Events make the entire creation of an e-mail list as much as 10x more successful. For one, you’re targeting individuals who have already expressed a clear desire for your brand or cause. That in turn leads to higher open rates as your emails will likely be more relevant to those that receive them. When you feel your audience is targeted and valued, the business potential increases.
Conclusion:
When you use Facebook and email marketing, you can achieve a more effective and efficient marketing approach for your business. Facebook Insights Audience segmentation, User-generated content curating, Email Sign-Up, Cross-promoting, and Facebook Events can significantly improve the effectiveness and reach of email marketing campaigns. By leveraging these synergies, businesses can connect better with their customers and make the most out of digital marketing.
