- Use personalisation in your subject line
Depending on the type of email that you are sending out, you should consider using personalisation. This method has become common practice and most email marketers are already using it.
After all, it is important to remember that email marketing is all about getting deep and personal with your clientele. However, the use of personalisation also needs to be strategic and intentional.
In some cases, email marketers can use a subscriber’s first name in their subject line. This is usually considered attention-grabbing. But that doesn’t mean every single email you send out should contain the recipient’s name, right?
Order confirmation emails don’t need that. However, promotional and milestone emails could utilise this when appropriate.
In some other cases, personalisation can be used not in the subject line but in the opening of an email. This works best for more formal emails, too.
Market Tailor underscores that personalization goes beyond mere customization and can encompass elements like the recipient’s geographical location, interests, or past purchases. Leveraging this information to construct compelling subject lines empowers businesses to create emails that resonate with the recipient on a deeper level. Notably, the inclusion of personalized subject lines leads to a substantial 50% surge in open rates, underscoring the significant impact of such an approach.
- Proofread your grammar and spelling
Although email marketing is first and foremost praised for its personal approach to a customer base, it doesn’t mean that email marketing can be messy.
When you are selling someone something from your brand, it is still important to appear reliable, right? Like you want to show them you really give a damn about the time they are spending reading your emails.
You want to show that appreciation by crafting email newsletters that still pay respect to correct grammar and punctuation.
You should leave no room for typos and any grammatical errors, so you need to carefully reread your emails and proofread them, okay?
It’s just a little extra step but if you want to win this game of email marketing, you should not let go of the basics! After all, millions of other email marketers are presenting their best. Why would you fall short?
An article from MarketSplash reveals compelling data regarding the impact of errors in marketing content. Research indicates that marketing materials with spelling or grammatical mistakes experience a significant 70% drop in click-through rates. Alarmingly, ads with grammatical missteps suffer a 72% decrease, while those with evident spelling blunders see a further 20% decline. The importance of meticulous content editing is clear.
- Be personal but maintain professionalism
So, as we have established, email marketing is mainly utilised to maintain a close and personal touch to your relationship with your subscribers.
However, when we say “personal”, we mean it in a way that you get to directly communicate with your subscribers; unless you are using a no-reply email, which is actually not a good idea at all.
And as such, email marketing establishes personal communication which actually still needs a high degree of professionalism. This isn’t the early 2000s anymore.
Email marketing has become an integral part of business dealings, and as such, most people today would expect reliability and trustworthiness. That’s why you wouldn’t want to sacrifice manners and politeness in your email marketing.
Irrespective of your personal voice in your artistry, your email newsletters are meant as a way to inform, so it is best to use standard polite language even if your tone is casual.
- Keep your emails short and clear
To really win at email marketing, you are required to spin your brain faster for a greater creativity level. We mean that you may need to really think about ways to get your messages across whilst still retaining brevity.
Email marketing is meant to be fast and to the point. So, with that said, it’s not that necessary to be so poetic and use many words to get your meaning across. If you don’t generally have a lot to say, then congrats.
Hurrdat Marketing states that marketing emails benefit from brevity and clarity. In our fast-paced digital landscape, concise content captures attention and delivers the message swiftly. Short emails are more likely to be read fully, ensuring key information is absorbed. Clarity eliminates confusion, enhancing the call-to-action’s effectiveness. Simplified emails cater to diverse audiences and devices, increasing engagement and conversion rates.
But if you generally have a lot to share, well, it is best to strategize. You don’t have to pour all news into a single email newsletter. Get clear and concise about only a few topics. The rest you can deliver at a later time as part of a series.
Yep, that’s about it. After all, the email marketing campaign should be run periodically. So that’s good news for gathering ideas for future email topics.
- Respect your readers for the humans that they are
Lastly, this is something a bit sensitive that some email marketers seem to forget. Some businesses are so arrogant that they have forgotten to treat their subscribers as human beings.
Instead, some businesses make it clear that they are only interested in sending out emails and promotions to get their subscribers to turn into buyers.
Sure, we know this is the goal of email marketing, but you don’t want to make your subscribers feel that you are only seeing them as your coin bags.
As such, it will do you good if you narrate the content of your stories in a way that really appeals to your readers as humans. It’s not a good idea to only promote products and tell people to buy your products or services.
It’s also important to share meaningful content that is actually beneficial for the well-being of your readers, too.
