Wrong words can ruin your email marketing campaigns; similarly, the right words can do wonders for marketing and email marketing. We have found the 5 words that can be used to skyrocket your email opening rates.
Open Rate refers to the number of people that open your emails based on the total emails you send. Sadly, the ratio is not always promising. We all understand the power of words; using it correctly at the right time can create an impact and can be proven beneficial. For an email marketer, dealing with open rates is of great concern. So to boost your open rates, here are the 5 words you should use while drafting an email.
- Address it with the recipient’s name:
People receive tons of emails every single day. In order to get yours read, you need to make sure it stands out from the crowd. It is seen that addressing the subscriber with his/her name has a high chance of open rates. Why?
According to an article published by Get Response, emails featuring “personalized subject lines have a 22.2% higher likelihood of being opened.” While personalization extends beyond just using a recipient’s name, it serves as an excellent initial step. Addressing subscribers by using their name is observed to significantly increase open rates.
Because referring to someone using their name makes them feel important and proves your relevance. It adds a certain level of personalization to your email and also separates it from all the emails with an anonymous recipient.
It’s quite a useful technique to build positive relationships with the clients and has proven to be beneficial considering the increase in open rates. If you are using behavior-based autoresponders, addressing the recipient’s name can make your email even more unique. It doesn’t need to be something fancy; you can start with a simple phrase like “Hi Cassie, here are some other similar ideas related to your latest search.”
- The word: ‘Motivation’:
Off and on, people get depressed due to the hardships of this world and struggle to find hope. Motivation is the only source through which they can rise back to their feet. The word “Motivation” promotes strength and the effort to keep your hopes high.
Words hold power, and by using similar words in your email, you can add that spark of motivation and make sure that your message reaches your audience on a deeper level.
To build a high open-rate, one should often use this word in their subject lines. These are the very first thing that your readers see even before opening the email and decide whether or not to open it. Entrepreneurs use this term frequently in their emails to grab the attention of the audience to solve their issues. Doing so not only increases the open rate, but it also helps the reader with their issue.
- The word: ‘Success’:
Readers have various interests, and success is one of them. Just like “Motivation,” “Success” is another word which most email marketers frequently use to stay at the top of their game. This word targets people looking for a way to succeed in their life goals. What they need is a boost of ambition and related guidance.
As indicated in a study highlighted by Encharge, incorporating the word “success” and its related synonyms such as “overcome,” “win,” and “dominate” into your subject lines can be highly effective. By illustrating how your subscriber will achieve a victory by reading your email, you tap into their enthusiasm and innate human drive to conquer challenges.
Everyone wishes for success in their life, and anything related to it will always bring some kind of positivity to them. Including a success story is ideal for such emails.
For example, “The Successful Story of a Millionaire.” Now, to a subscriber, success can be of various types, for example, making his first 100$ through freelancing or starting a successful Podcast on YouTube, or helping someone make their life easy. This type of content can be really useful for your reader and is also able to grab attention quickly.
Therefore, Success is a strong word used to manipulate the open rate game.
- The word: ‘Discount’:
Let’s face it, the word discount is one that most probably catches a reader’s attention the fastest. Who in the world doesn’t like a 50% discount on a product? Whether it is a discount coupon for food or a discount offer for shopping, the word “Discount” brings a sense of joy and want in almost everyone.
Email marketers use the word “Discount” quite often to promote their product and to boost their sales. According to the statistics, the word discount has the highest amount of open rates.
Usually, this word should be the very first one in a subject line. Keep it short and simple. You can start by writing something like “FLAT 30% off on…” however, if your product is your main highlight, you can also add its name to the subject line.
In both cases, you should get to the point with the very first word of the subject line.
- The word: ‘New’:
In this world of technology and development, we all are familiar with the word “New.” Whenever we see it, we just can’t stop our curiosity from forcing us to view what’s inside the email. Humans are curious by nature, they say.
Mostly, this word is used when you are writing an email about a new product or service launch. The product can be digital, or you can also use it to promote technical gadgets like smartphones, smart TVs, etc.
In accordance with research findings from Reefer Mail, much like the term “now,” we are inherently drawn to what is new, trending, and up-to-date. Whether it’s the latest gadgets, breaking news, or the opportunity to be among the first to explore a newly redesigned website, beta launch, or product, novelty ignites our excitement and curiosity.
For instance, when Apple updates its software and introduces new features, email marketers promote it as: “New version with new features of the brand new iPhone.” This makes us question the “New” product and open the email.
Such emails themselves are also short, to the point, and focus mainly on the new features only. Sometimes, it may also include the previous fixes that have been made from the previous version.
