Sales Countdown timers
Sales events are necessary to drive up sales. But the timing has to be correct. The use of a sale countdown timer is vital for achieving this goal.
So what is a sale countdown timer? It’s a clock set next to the CTA button, which gives a countdown to an event.
It serves several functions. It gives a count of the days, hours, minutes, and even seconds before the launch of any seasonal sale. But it could also be used for inventory sales or new product sales.
The advantage of the sale countdown timer is that it reiterates the human’s primal nature of impatience. It also offers them the opportunity to review and compare the merchandise to be launched.
Sales event counter creates some sense of urgency. Per an article on the Adoric website, this in itself increases sales.
The article mentions that adding a counter, on the average, results in a 9% increase in business revenue.
Counters are effective in persuading the undecided buyers to complete a sale process. They also reduce form-filling duration.
Usually, no one wants to wait for a week to get a product delivered after buying. In this case, the timer could be used to help shoppers order items in advance, even before the sales event commences.
This is especially effective if you promise overnight delivery on all purchases before the launch date.
Live events
Time-sensitive events are set to commence and end after a specified duration. It’s thus only natural to use timers for these occasions.
These events include concerts, conferences, seminars, sports activities, etc. If you have a website to promote such activities, the use of a schedule and timer is highly effective.
For concerts or sporting events, there may be limited seating capacity. Still, there could be various activities going on, either concurrently in different venues or at different times in one venue.
Countdown timers are good for streamlining the various schedule and updating available slots still on sale. Your site can use the timer to inform potential buyers when you are selling the tickets and update them that only XX number of slots remain.
Hence live event counters act as a reminder to the would-be attendees to get ready for the tickets. In some instances, the counter starts when the ticket sales go live.
This way, the participants aren’t kept in the dark. Still, they don’t risk forgetting the event since the counter issues scheduled, or continuous reminders, per an article on the Mailtimers website.
Those that are used to last-minute purchases are urged to buy in advance not to get disappointed by quick ticket sales. It may also provide a discount to the first XXX number of buyers.
Coupons
Paper coupons have been used to promote sales for as long as marketers know. The big disadvantage of this sales promotion technique to the customers is that they tend to get stuck after working so hard to acquire most of these stickers.
Still, they sometimes forget about them until the coupons expire. Both these two drawbacks discourage them from participating in sales.
But with online shopping, coupons have taken a whole new meaning. Coupons are sent via email and you get reminders when they are about to expire.
The use of countdown timers reminds you even several days in advance to take advantage of the last days to redeem your outstanding coupons.
Many large supply chains use this method to remind their valued customers of this need. The countdown timer thus acts in two ways.
It allows the coupon holder to utilize their coupons. Thus instilling trust and loyalty to the issuer.
The use of coupon counter helps to remind the prospective buyers about the validity period.
Per an article on the Mailtimers website, this method helps the user to utilize the coupons fully. As such, the use of coupon countdown increases conversion by a simple method of entrusting your email to help buyers complete the process.
Besides, it helps to increase sales and brand loyalty to the issuer.
Contests
Some promotions involve games and contests where the winner is issued a gift or discount for a specific product or time.
You may wonder what comprises contents. Contests are lotteries, games of chances or skills, mixed choices, and skills. They involve gifting the winner a promotional product or service after emerging the best during a contest.
Still, some promotions state that when you buy something, you can be issued with a giveaway the next time you visit the store. In all the above cases, countdown timers are vital.
The countdown timers use visual deadline timers, thus instilling a greater sense of urgency. They offer you a gift based on taking an action before the timer elapses.
The timer is an effective lead generator also since it ensures that no one who chooses a gift giveaway forgets about taking the needed step to earning the item.
Contests also bring about online discussion and shares, which also results in more visits and term additional leads.
