Are you in the brand marketing team responsible for email marketing but experiencing increased levels of unsubscribing rates? Worry no more because we have found 5 ways how you can stop unsubscribing rates from going up.
Why do people unsubscribe to emails? Well, the answer is quite simple. They get irritated if you decide to blow up their inbox with too many emails or send irrelevant emails that are the least of their concern.
Another reason why people unsubscribe is due to getting spam emails. To avoid that, we have compiled a list of 5 different ways to overcome the unsubscribe rates.
Create Useful and Relevant Content:
As a subscriber, what do you expect to get in your email? Some relevant and useful stuff, right?
A person subscribes to get their needs met, not irrelevant topics which will most probably waste their time. When this happens, most readers would prefer to unsubscribe and even block your mails.
An article on the Drip website mentions that irrelevant emails results in a third of the unsubscription rate. They then mark these mails as spam.
Thus, it’s vital that the contents are relevant to the unique requirements.
It is a good practice to explain the goal of your email to the subscriber. They should be aware of your product’s advantages and disadvantages and what the market thinks of it.
A basic factor to remember is “Not to sell meat to a vegetarian” because it’s of no use to him in any way. So, define your strategy to the subscriber by letting him know why reading the email would help him.
Importance of Subject Lines:
If you’re working on an email marketing campaign then you should understand the importance of subject lines. Subject lines are what the reader uses to decide whether to look at your email or just give it a swipe. Subject lines should be concise with concreteness, giving the user a slight summary of what’s in the email. Get a bit personal with subject lines, for example, use the recipient’s name to get their attention. Keep in mind to not clickbait your readers because that would lead to an immediate unsubscribe.
Enquire Feedback:
The best way to keep in touch with your subscribers is through feedbacks. It allows them to give their opinions on different kinds of stuff like, what they expect from you, are they even satisfied with your emails or what could they suggest to make things better.
People usually unsubscribe without telling their issues so it’s better to have a regular survey to know where you are lacking. Surveys like these need to be quick and short to be convenient for the user.
Email Frequency:
To avoid unsubscribers, one should know how to properly deal with email frequency. Too frequent an interval is bad, so is too long an interval between submittals.
When you are too frequent with your emails, the subscriber would get irritated by the rapid emails hitting his inbox.
So you may agree on the most suitable intervals. Bombarding them with salvo after salvo is displeasing.
Yet, per an article on the Hubspot Blog website, taking too long between releases risks your newsletters not retaining their relevance.
You could have an option of requesting for their preferred email frequency. This helps to guard against unsubscribing due to poor scheduling
Spamming is also a big issue due to which people unsubscribe. So, it’s better to mail them with a gap of a couple of days or maybe within weeks. Quality before quantity should be the rule.
Discount Offers:
Probably the best email marketing technique is to arrange sales and give discount offers to your customers. Discounts, offers and coupons help these subscribers feel valued and part of the online community.
Per an article on the Optinmonster, it’s perfectly normal to surprise and entice your readership. So, don’t send email only when your want your prospects to opt in or subscribe.
You can also send emails to offer your loyal followers some giveaways.
This will surely keep them subscribed for new deals. For example, companies provide discount codes on food, clothes, accessories, etc. This brings urgency to the subscribers, making them wait for your upcoming emails to find out what’s new.
