You cannot force anyone to stay subscribed to your emails. At some point, people get irritated with constant automated emails. Can you use unsubscribe buttons to reduce email unsubscribes? Here is the list of 5 unsubscribe button ideas to reduce email unsubscribe.
Plain and simple, an unassuming Unsubscribe hyperlink
If you have worked hard to amass a large number of subscribers, it is understandable that you don’t want to lose a single one of them.
To keep them in by using monkey tricks isn’t going to add value in the long run. Hence, making your Unsubscribe button difficult to find is only going to hurt you instead.
It will backfire if you make unsubscribing a misery business as your subscribers will think less of your credibility as a brand. You may even get complaint emails and this is making things difficult for you if email marketing is your main job.
Unsubscription incidences could be due to many factors. Some readers may no longer be in that field and have since switched to a much suitable platform to engage their new found profession or passion.
Thus it’s better to let these ones unsubscribe. Per an article on the Wish Pond website, this move creates room for more deserving, involved, and relevant base.
Therefore, don’t be shy about making a clear-cut Unsubscribe button or hyperlink text. After all, letting go of people who don’t want to receive your news is a good thing as this will allow you to focus on those who do.
Just take care of the people who already like what you do and want to hear more news from you.
Place the Unsubscribe button next to an Update My Preferences button
In some cases, some people may want to unsubscribe because they are receiving too many emails.
It can be from your brand, but even if you think you’re not sending that many emails, most people are subscribed to more than just your newsletters!
With that said, a nifty way to keep your subscribers is to put an Unsubscribe button next to an Update My Preferences button. This will allow your subscribers to pick and choose which updates they want to receive from you.
Placing these two buttons right next to each other will make it easy for your email recipients to find where to update their preferences.
Again, don’t be sneaky about the Unsubscribe button as this will hurt your reputation in the end. Just be clear and helpful in the way you want to help your subscribers to leave.
Don’t guilt trip your customers for unsubscribing
Some people may take a subscriber leaving as a huge blow to their hard work. With that, some email marketers use an exit survey to tell a leaving subscriber just how sad they are to see their fan go.
This is actually not a great strategy as most people can see right through the emotional blackmail. You will only appear weak and begging for them to stay when in reality, they are just not interested.
With that said, it is important to not beg your subscribers to stay or show how sad you can be to see them go. Just inform them straight up that they have been successfully unsubscribed from your mailing list and that’s it.
One favor you could ask is to know why they are unsubscribing. This could help to seal a loophole if it appears to be a frequent enough reason.
It’s better to concentrate you energies and positive vibes on the subscribers seeking your newsletters and promotions. Keep them engaged and looking forward to your offerings.
Per an article on the Mail Chimp website, segmenting your email to offer unique contents addressing the needs of right groups helps reduce instances of unsubscribing.
Keeping a cool exterior maintains the credibility of your brand and they might one day come back around again. Just some other time when you have another interesting campaign.
Respect your customers’ preferences and decisions
At the end of the day, when talking about the complex Unsubscribe button, it all comes down to your respecting your customer’s preferences and decisions.
You shouldn’t hide your Unsubscribe button; you shouldn’t make it difficult to find, and dang, you should definitely not skip including it for sneaky reasons.
Not including an Unsubscribe button in your email newsletter will immediately show your email recipient that you do not regard their wishes to not hear from you again.
This will come back to haunt you later when they have managed to block your emails or unsubscribe through other ways. When this happens, the likelihood of these unsubscribers coming back again becomes too slim.
With that being said, having an Unsubscribe button that is clear cut and easy to find could simply save you more subscribers that may still want to come back at another time.
Route your unsubscribing customers to a mini survey
Rather than using an exit survey to guilt trip your unsubscribers, it is more efficient to use it for the improvement of your mailing service.
You can have an automatic rerouting to a survey page that can facilitate your user to share their opinions on why they have unsubscribed.
Not everybody will want to share anything to say, but there is still plenty of those who may just have a thing or two to say.
However, it is important to keep in mind that an exit survey should have minimal steps for people to even want to type in anything. If it helps your work, you can also give a maximum number of letters or words in an exit survey.
Another way to part amicably is by offering a parting gift. You could also thank them for their just terminated patronage.
You could offer the unsubscribing party two or three free gifts and allow them to state why they are making this move, per an article on the Marketing Platform website.
The gifts may induce them to open up, and state the reasons behind their decision. Their responses could help you address the issue and forestall future unsubscriptions caused by similar reasons.
This will help the process of gaining valuable feedback much easier, clear-cut, and easy to follow. A mini survey helps both your subscribers and you as a brand.
