Subject lines help marketers and ecommerce store owners increase their conversion and open rates. But are you looking for those subject lines? Worry no more because we have found 5 original ecommerce email subject lines to increase open rates.
Use personalisation in your subject line
Business entities that rely on ecommerce for their transactions can’t really build a real-life relationship with their customers because they don’t get to see each other.
Be that as it may, your email newsletters should still manage to get personal with your clients, customers, buyers, and subscribers.
The first and foremost method for getting more personal with your email recipients is to use their first names in your email subject line.
People receive many emails and they have lots of things to attend to. Thus they prioritize emails that mention them by names.
At least, they feel that such mails are from trusted business contacts, or people they have done business with previously.
Per an article on the Digital Agency Marketing website, calling someone by their names make them feel special and valued.
Your email recipients will feel more personal when receiving an email newsletter from you. Using their first name in the subject line also creates a feeling of receiving a message from a friend, right?
Therefore, if you want to get more personal in a casual fashion, use only their first names and not their full names. However, if your business is indeed more formal and serious, it is preferable to use their full names in the subject line.
Create a subject line that is relevant
Before your email gets opened, it is the subject line that will grab the attention of your email recipients.
But how do you create a subject line that is interesting enough to your email recipients that they are willing to open your emails in an instant? Create a subject line that is relevant to the demographic of your email recipients.
Do you have enough data to show you what your email recipients are interested in? Of course, if your business exists in a certain industry, surely anything related to your industry will be of interest to your email recipients.
For instance, say you are an ecommerce business in the field of wellness and you sell aromatherapy candles.
Other news related to massage oils or tarot cards might be of interest to this type of consumer base. Whether you are sharing news of promotions or current happenings, make sure your emails are relevant.
Tell something trendy that’s hot RIGHT NOW
On the matter of current happenings, do you follow news on what’s currently trending? More importantly, what’s currently trending in the field of your commerce.
Sure some beauty palettes may be trending right now, but if you are in the business of vegan snacks, that trend has very little to do with the interests of your consumer base.
With that said, try to follow news on what’s currently trending that may have some relation to what you’re doing as a brand.
Trending events are a good ice breaker. Emails that talk about new trends tend to create curiosity.
Besides, people fear being left out of the current vibes, especially if it relates directly to the field they are in.
Per an article on My Emma website, you could use such ideas to increase your click rate.
Also, try to see the angles from which you can relate the trend with what you’re already offering as a business entity. As you’re informing your email recipients, you could get a higher rate of conversion, too.
With all of that being said, don’t forget to mention the currently trendy thing(s) in your subject line to pique the interest of your email recipients.
Be casual like you’re messaging a friend
Depending on the type of relationship you’re trying to build with your consumer base, it is very possible to use a casual tone in your email subject lines.
Nowadays, people don’t care that much about formality as it sounds so rigid, almost jaded, in fact. That said, the younger generation of consumers also likes to communicate with each other using trendy lingos.
Therefore, if you are targeting this age group, use a casual tone in your subject lines to build a sense of relatability. Gen Zs are especially all about relatability.
Still, using a casual tone doesn’t mean you can be casual in your business dealings. Maintain credibility whilst showing off a face of friendliness.
Being casual means you are just human who wants to be friendly, and show emotions. Thus there’s no need being formal and all serious about an event or products you are selling online to enhance someone’s lifestyle, or offload stress in their busy schedule.
As such, you have to portray a happy and easy-going aura. Per an article on the Word Stream website, using conversational style contents enhance readability and friendliness.
With that said, your subject lines can be worded as if you’re telling a super-secret to a close friend of yours. Don’t forget their first name in the subject line.
Use unique subject lines that intrigue your consumer base
To pique the interest of your email recipients, try an email subject line that covers news or tips. Make sure they are related to your brand as a business entity though.
For example, if you are a brand of wellness supplement, why not send an email containing 10 tips to stay healthy at home? The 10 tips mentioned should be a teaser to a full article on your website though.
Another good example is when you are a creative business and you have a strong fan base.
Then in this case, you literally can create a very unique subject line that shows off your personality instead of following the same patterns already used by other email newsletters.
Your fans will appreciate your strong individuality more as they see you as a brand that always has something to share through a unique perspective.
