Yes, email marketing can help people at the state level or school level, depending on what political reason you’re talking about. But we have listed 5 tips that help people set up political email marketing campaigns that can help you get elected.
Make sure your database is of high quality
You are campaigning for a role in politics and you sure as heck have much important news to share. Sure, it is understandable that you want to get your message across to as many people as you can.
After all, you are sure that your political campaigns will benefit the lives of so many people.
However, it is not a good idea to, for example, buy data and send your political campaign emails to those who have not opted in to get news from you. When you really think about it, that’s really annoying.
Not everybody cares about what you do, let alone want to hear from you. You don’t want to get marked as SPAM.
Not all people are of your political or social biasness, thus you must first vet the list of prospective subscribers.
Do a thorough background assessment to learn more about your potential subscribers’ political inclination.
Once you have a quality email list, introduce your agenda and include an opt-out option. Per an article on the Moo Send website, seek potential users’ consent first.
Therefore, it is important to send out emails to organic subscribers who have opted to receive emails from your campaign. Leverage your online presence through a dedicated website and social media platforms.
Segment your database and make each segment wholesome
When it comes to politics, age is just a number. Well, kind of. Different people belonging to different age groups will be interested in politics, but also in different ways.
With all of that being said, it is important that you segment your database, based on specific segmentations. For instance, the level of interest, as well as involvedness, of a gen z will be very much distinct from that of a boomer, for example.
Therefore, you want to segment your database based on age groups, gender, maybe even location, but also income levels, as well as other interests that may be of relevance to your political campaign.
To get all of such data, you need to have surveys or application forms that gather every bit of this information.
However, you also want to be careful that your application forms aren’t long-winded otherwise you might just lose a potential subscriber.
Get personal
You have to admit to yourself that a really large number of people do not have the best perception of what politicians do. But you’re not a bad politician, right? You do have great policies that can help change society for the better, right?
So, that’s something that you can convey to your supporters. Get personal with the way you communicate your political campaigns. Tell your subscribers why you’re in this and what you wish to change about your society.
With that, it is important to use an autoresponder personalisation, too. While using this automated response system, some AR processes could limit your outreach.
If you have a large team of volunteers to influence and guide, then you need to get past some CRM software that limit the number of mail you send.
Instead, harness the power of mass broadcast emailing system which still meet the spam-vetting process of email messaging system, per an article on the Linkedln website.
Address your email recipients with their first name, which you should have gained when they signed up to receive your newsletters.
Use an email recipient’s first name in the subject line as well when appropriate. As for the content of your email newsletter, try to write and share your good news and plans like you’re writing to a good friend whom you respect.
Motivate and inspire with your subject line
So, now you know that you can be casual and friendly in your content. This is especially the case if you’re trying to appeal to the millennials and gen zs.
But this doesn’t mean a lack of formality altogether. So like, yeah casual and friendly, but remember to maintain some degree of formality. After all, you are a leader who will change their lives for the better!
With all of that being said, your email newsletters should inform your supporters as much as they should gain insight from them. When sending an email, your subject line should be inspirational and even motivational.
People nowadays like that kind of stuff and using this trick will definitely increase your email open rate. It is also a good idea to ask a question in your subject line.
For example, a question asking what your supporters are genuinely concerned about in the current political situation.
Get your subscribers involved with polls
To get your email subscribers more involved with your campaign, your email newsletters need to be more interactive. When thinking about emails being ‘interactive’, we think of a plethora of pictures and occasional videos.
But people forget they can conduct polls. You should, therefore, your newsletter broadcast meaningful information regarding political events and manifestos.
Make it as interactive as possible so that the subscribers share their aspirations and expectations.
Besides, keep the base up to date on major political schedule of events. Per an article on the Send X website, these would include registration deadlines, upcoming rallies and town halls, deadlines and venues for signature collections, etc.
When you involve your email subscribers in polls, you make them feel that they are involved in making a change with you.
This also shows that you’re interested in what they have to share. You can build a genuine connection this way as you see them eye to eye and show you care about their concerns. And they will care about your concerns, too!
It is important that you and your supporters are on the same page, right? If you use a dedicated tool or software for email marketing, creating beautiful polls becomes much easier, so don’t be shy!
The analytics also comes with the package.
