Email marketing helps small and large-scale businesses generate revenue and increase conversion rates. If you are a beginner and want to learn how email marketing benefits businesses, keep reading because we have 5 email marketing benefits for businesses.
Email marketing is cost-effective
In this ultra-modern world, aren’t we glad we have the Internet? The Internet has allowed businesses to rely on email marketing. And email marketing is great because it is simply cost-effective.
In fact, it has been quite known that for every $1 you spend on an email marketing campaign, you get a return of $42 on revenue! Isn’t that amazing?
Of course it is. Email marketing requires you to be creative and spend money on tools and software. Be that as it may, unlike traditional marketing, email marketing doesn’t require old printing materials or even huge lump sums on advert boards.
This is the reason email marketing is low-cost in comparison to traditional marketing. On top of that, with smart segmentation that is automated, you can send specific messages to specific groups of people which will increase sales conversion.
Reaching the right clientele at the right time is also effective. Emails aren’t restricted by geographical reach.
Hence you can get a large base without committing too much in advertising and personal communication.
Per an article on the Hubspot Blog, people check emails anytime and engage if they find the offers interesting. This connection enables you to front your merchandise on a regular basis to customers over a wide regional spread without much expenses.
All of that combined makes email marketing very cost-effective indeed.
Email marketing helps small businesses build a credible brand identity
In today’s marketing world, every good business entity will have a social media presence. Having a social media presence helps potential customers to research your brand beforehand.
Seeing what your products or services look like, as well as getting to read people’s comments on your social media pages, can help potential customers to get an idea of your brand’s credibility.
But having just a social media account is not enough to get closer to your consumers. You want an email marketing method to regularly get in touch and send out news to your subscribers.
Using a dedicated email marketing tool will help you build a brand identity that seems seamless and this will help with your brand’s credibility.
Through email newsletters that look well-designed, sleek, modern and professional, your brand image will stay fresh in the minds of your new and loyal consumers.
Email marketing helps you get in touch with your consumer base
Now that you know how important it is to have a social media presence as a modern business entity, you should always maintain a good relationship with your consumer base.
Social media is amazing for posting news and sharing information, but an email newsletter feels more personal as it enters your recipient’s inbox right away.
Plus, there is so much more you can do and offer through sending email newsletters. Of course, the call to action and hyperlinks that exist there will help increase your conversion rate even more.
This is a function that doesn’t really exist on certain social media platforms. Even those who do offer such a function, are not fully optimised for such a purpose.
Thus email marketing campaigns tend to increase leads and conversation. By tweaking your software, you could convert MQL to SQL, significantly increasing the number of your qualified leads.
It also results in following promising leads, thus saving you time and effort. Per an article on the Hubspot Blog, you could even keep track of your new subscribers.
On top of that, email marketing also helps you get in touch more frequently with your customers. It is also a great way to have a recorded conversation about any issues.
Email marketing generates leads and improves traffic to your website
Social media platforms are their own way of putting out content for your business or brand. But social media platforms nowadays are limited in that aspect.
Plus, with so many distractions around—other ads, other accounts, and whatnot—people can’t fully focus on just your content.
With all of that being said, it is important to have a dedicated website where you put out seriously awesome content that is just your own.
Your website will contain products, news and updates, new arrivals, as well as useful blog content like articles and trendy news. Because of that, you want a higher traffic rate for your website, right?
Email marketing is a great way to boost traffic to your website by showing teasers of previews of what you’re sharing on your website. Higher traffic to your website can turn into a higher level of conversion/sales.
Email marketing automates a lot of complicated tasks
Writing amazing content for every email newsletter is no walk in the park. If you want to get the most out of every dollar you spend on email marketing, you have to be serious and plan carefully.
However, many tasks from creative ones to selling ones can be made easy and seamless with the help of an email marketing tool. A good email marketing tool will allow you to have a seamless workflow that promotes boundless creativity.
Using templated autoresponders, you can create your own unique email templates that are easy to modify based on your next creative idea for an upcoming newsletter.
Needing analytics or making a poll? It’s all in one place. Need an autoresponder for reminding customers to go through with a purchase? Taken care of. Needing an autoresponder for receiving user complaints?
Automated responses are a great time savers. They allow you to schedule and plan your next campaign effortlessly.
Besides, the mails are categorized per relevant preferences, thus pinpointing to a specific target group’s unique requirement.
This way, some mails target new subscribers while others tackle issues related to the unsubscribe list. Per an article on the UENI Blog, AR helps keep tab of your workflow and perfect record keeping.
Besides, you get a trail of your subscribers’ behaviors and engagement within the community.
You’ve got all your bases covered.
