Email newsletter looks different on laptops than on mobile phones. So, people are looking for ways to help them optimize newsletters for mobile phones. Here are the 5 tips to optimize your email newsletters for mobile phones.
- Catchy preheaders:
In Mobile phone emails, catchy preheaders are necessary as they are the main center of an email. Preheader is the first thing that attracts or convince the reader to open the email.
Whether the person opens up the email or not, preheaders or opening lines matters a lot. It gives the idea to the reader about the subject of the email and brand as it creates a link between them.
In the Email template, the preheader emerges above the header, it appears even if the reader doesn’t open the email, so it gives the idea to the reader about the email.
So, how does a preheader convince a potential reader to get more involved? By grabbing their attention.
You must then make it a short summary of the content. Start by asking them a question and then provide a snippet of possible solutions.
But you are also selling, so you need to initiate CTA immediately. Per an article on the Mail Chimp website, you can do this by incentivizing them with coupons or discounts if they open the link immediately.
Your preheader should be short and precise, eye-catching, informational, and enough to engage your audience as a preheader is the first thing besides the header to catch someone’s attention. It should at least contain 40 to 50 characters and not too long as long preheaders mostly bore people out.
- Make it short and 2 mins read:
Let’s face it nobody likes emails which they’re not expecting, and mostly avoids lengthy and dull emails. So when you’re the one writing or sending those kinds of emails?
At least make them worth reading, appropriate, and engaging. Compose your emails of maximum 2 to 3 minutes read as all the readers took only 2 to 3 seconds of their time to read emails, assure that your email has all the essential details you are trying to give to your reader.
Be creative with your emails, use emojis to grab attention, always try different ideas and methods, and improvise yourself with every email you write.
Remember, when you are sending mobile phone-based emails, then you have to authenticate if it is looking right on the receiver’s phone, so make sure to test your emails with yourself before sending the emails to the receiver and making a fool out of yourself.
- Images free emails
Most of the phones display photos, so it’s worth a shot to use any picture to your emails. Though, you can’t assume every phone to load the photo when you have no idea about your target audience and what kind of phones they use.
Pretty pictures, always attract the audience and make your email, content, blog or anything look good. However, if you are adding an image to your email, then you have to take some precautionary steps.
Think about image size. I perfectly sized image is processed faster by the reader and also brings a lasting impact.
But if the image is too dense it could create problems opening. So you have to consider things like what sort of file you require an image to be, how much of a Kbs you should have to open the file or if it would look awkward and weird if it’s not opening.
As a rule, use only 1 to 3 images with a minimum of 600 pixels. Per an article on the Constant Contact website, an image-only email could be sent to spam.
In some cases, it’s better to use image-free emails than image-rich email that can’t open.
Most people don’t like to open the emails and usually ignore them but if the reader has opened your email, then congratulations! Next, all you have to do is impress the person with your words.
- Use correct template and Information:
Templates are essential, whether for business letters, college applications, cover letters, or even when writing an Email. For the email newsletter, you can pick many templates such as a snake template, a single template, a simple top to bottom, or left to the right design. You can discover every set of templates for your emails on the internet. Make sure to pick mobile phones based templates and not desktop-based, or you can compose a custom template for your emails.
More People took a glimpse at the notification bar, and ignore your email without viewing it, which takes 1 second of someone’s time.
It is essential to write useful and relevant information in your email, keep in mind what kind of email you would prefer and write exactly like that, whether it’s about your product, brand, or even event, make it look alluring, and exciting that people can’t resist but open it and read the email.
- Tempting Subject lines and Font Size:
Another thing to be taken seriously is the subject line and font. The subject line is an additional feature of the email newsletter and is sort of header for your email, so better not skip it. It is one of the few things that the reader glances at first, so it is necessary to create an engaging subject line for your emails.
The subject line will decide whether the email is worth opening or not. An enticing subject phrase would help the reader continue to the main email body.
But if the title is weak, the reader would simply delete or ignore the mail, even if the contents are valuable.
So you must always ensure that the reader is attracted by your title. Per an article on the Segmentify website, using concise and catchy phrases, as well as the right keyword would always do the trick.
Once you become professional in writing appealing and impressive subject lines, then you will have a greater chance to get a response back from your newsletter. Add some spice and sort of urgency in your subject lines that provoke people to open your email newsletter and reply.
Another important thing is the font size! Keep in mind that most people like to open their emails on smartphones. Never use small fonts in your newsletter, make sure to use large font size at least 13 to 15 pixels to make your newsletter, readable and clear.
In conclusion, the five tips discussed above are groundbreaking and can quickly help you optimize your email newsletter for mobile phones. The tips we provided can be implemented rapidly and can increase your knowledge about newsletters for phones.
Hope you enjoy reading “5 Tips To Optimize Your Email Newsletters For Mobile Phones” 🙂
How Does Email Marketing Work?
Since the inception of the internet world, email marketing has been an essential tool for the rapid growth of businesses. Like many other sources of direct marketing; email marketing targets the potential audience in a way that they respond up to the expectation of the senders.
Another aim of email marketing is to enhance and strengthen the relationship between the sender and the recipient in order to get their repeated responses and contacts. In the wake of sending emails; advertisements of other companies can also be added with the sent emails.
Here the question arises that how email marketing actually works; it actually works on a few principles which are essential to be kept in mind while initiating email messages. An email message must carry something new and different than the routine emails; this can be done through innovation and creativity while setting background, color, design, and layout.
While writing the main content; the sender must know about the preferences and interests of the target recipient(s) in order to send only that content that possesses relevance to the potential reader. Then through giving some incentive and motive to the recipient; his/ her attention can be sought.
An email must be sent at an appropriate time for instance; there is no fun in sending emails at rest time or during the night; instead, emails must be sent during office hours to bring more productivity. Another important thing to note is that all the supporting images/ material must be compatible with the content of email otherwise the whole effort is likely to go into the vein.
Integration and synchronization of material and content can make an email more attractive and eye-friendly for the recipients. Another important attribute of effective and successful email is smart copying the styles and content without infringing the copyrights of others.
Lastly; don’t let your audience bored of your emails; gradually make them visit the landing page by somehow hyper-linking the content to your desired page. That’s how email marketing works; if the above-mentioned points are neglected; the email might have to reach the spam folder of the recipient which is never desirable.
