Every business or marketer more people to subscribe to their email newsletter to know what the audience thinks and wants. Worry no more because we have found the top 5 newsletter signup form tips that can increase your subscribers.
Use a small but eye-catching popup
A lot of email marketers prefer the classic pop-up as an email newsletter sign-up trigger. Pop-ups are wonderful because they are handy and easy to create.
Whenever a visitor to your website is browsing, the said pop-up could literally just pop out of nowhere, somewhere on the screen to trigger a signup action.
When creating a signup pop-up, there is an endless amount of creativity you can pour into creating a really exciting pop-up. But as a rule of thumb, it is better to create a pop-up that is small and appears sleek and simple.
Yet, the pop-up needs to be eye-catching. A small and simple signup pop-up seems unaggressive, but at the same time, the simple look of it will elevate the desire to join.
After all, most people just want to sign up quickly and reap the benefits when joining an email newsletter.
Have a maximum of 3 fields in your signup form
When asking your website visitors to join your mailing list, it is normal that you want to gather as much information as possible. After all, you wish for your visitors to become paying customers.
Of course, you will want their shipping address, billing details, as well as other important metrics like their demography, age, gender and so on. All of which could be useful for your consumer segmentation.
However, all of that can be gathered at a later time—when a visitor has become a member of your mailing list. When making an initial signup, most people just want to do it quickly.
When a new member is ready to sign up, this isn’t the time and space to bombard them with lots of information. Otherwise, the sign up process would be problematic for them.
Have simple sign up fields that’s quick and easy to compete. Per an article on the Practical E-commerce website, additional information you seek to extract upon signing up leads to frustration, and could dampen the initial interest in completing the process.
So having a signup form that requires too many details at the beginning can be cumbersome and could simply make a visitor leave.
With all of that being said, try to have a maximum of three fields in your signup form: Name, email address, and password.
Offer a benefit for joining
If you really want to amp up your list growth game, offer a benefit for your website visitors who sign up for a mailing list. People don’t always want a join a mailing list without any benefits, you know.
What’s in it for them? This is especially the case with website visitors who are totally new to your brand offering. That said, it is wise to offer an incentive for joining your mailing list.
People usually go to sites which offer products or services they seek. So why not encourage them to spend on your site by giving them discount?
Per an article on the Quickbook blog, one-time joining discounts persuade prospects to take advantage of the opportunity. What else, once they make a purchase, they would increase your exposure by commenting or sharing.
Even if they don’t continue for long, you’ll have gained.
Those who are curious or interested will be ever more likely to join your mailing list. For example, if you offer digital stuff, you can offer a FREE downloadable copy of what you are usually selling at full price.
If you sell products, you can also offer attractive discounts or bonuses for your visitor’s first purchase. Adding a time limit for a variety of offers can also increase a sense of urgency.
Use a bold call to action
Now that you know signup forms can appear as pop-ups, as well as the attractiveness of an offer, it is all about the call to action to make a decision.
A call to action button that looks attractive will increase the likelihood of your website visitors turning into regular members of your mailing list.
A call to action inspires a visitor to make a decision, whether that decision is to simply join your mailing list (TODAY!) or to take advantage of a limited-time offer that you are showing on your webpage.
To increase the effectiveness of your call to action, it needs to appear bold with short words. A call to action that uses a long sentence typically gets ignored easily or the words simply don’t compute because there are too many of them.
So, use a bold statement that inspires urgent action instead.
Decide on a reasonable timing for a pop-up
When designing a signup form in a pop-up format, time is crucial. With a dedicated tool and software, you can even decide on the timing of when your pop-up should pop out.
As a general rule of thumb, you should never want to make your signup form pop out too quickly. When a visitor makes an appearance on your website, they have a clear intention of reading or browsing your products.
Pop ups are a way to push a potential reader to subscribe to your newsletter or buy a product. Even though this is the whole intention of the sign up process, let the visitor to first gather a few information about your site and its offerings.
Per an article on the OptimMonk website, pop ups are essential in collecting email addresses.
Still, you must respect this intention and not disturb your visitors with a bombardment of calls to action to either take a discount or join your mailing list.
With that said, allow your pop-up forms to appear a few seconds after a visitor has landed on your webpage.
A clever method is also to know when a visitor is about to leave your webpage, they’re done with reading or else, then you pop up the signup form.
