The marketing team must be creative to come up with interesting newsletter ideas. In addition, the newsletter must contain content that can engage the readers to be responsive. Here are five newsletter ideas to fire up marketing inspiration.
- Emails to welcome new subscribers
One of the most common email marketing best practices is the welcome email. Sending a welcome email is not necessarily a move that is used by all brands in their email marketing.
But those who do utilise it do eventually create a better relationship with their customer base.
A welcome email should be a simple email welcoming a new subscriber, and possibly, congratulating them for becoming part of a really great community.
From there on, your next lines of emails should be in preparation, ready to be sent at a later date to inform your new subscriber more of your brand and offers.
But in the meantime, your welcome email would also be a good place to direct your new subscriber to your website.
Just to inform them that they can browse around more areas of your website—may be your blog? So don’t forget the CTA for that.
According to Campaign Monitor, Welcome emails demonstrate a remarkable open rate of 91.43%, with the capacity to produce an 86% increase in the unique open rate. Notable data indicates that read rates for welcome emails surpass those of the average email by 42%. In actuality, these welcome emails display an average open rate that is quadruple that of a standard email marketing campaign, and their click-through rate is five times higher. This achievement becomes evident as 84% of B2C welcome emails successfully reach global inboxes, accompanied by an admirable 23% read rate.
- Emails about your Brand Story
The next interesting email that you should send to a new subscriber is an email about your Brand. Your brand story, essentially. How it started, who founded it, and what the reason behind it was.
Surely, you can do this with any story. As long as you write your backstory well and make the narrative interesting. You want any brand story to be a good read.
Be that as it may, you don’t want to write an entire short novel in your email. Remember, emails that are too long are not good practice.
With all of that being said, try to shorten your brand story into key elements in the development of your brand in the email. But, you must remember to include a CTA that links your reader to your website.
On your website is where they can read more. That said, it is a good idea to keep the CTA simple as well by saying, ‘Read more on our website.’
- Emails about new products + special offers
It is a great way to connect with your subscribers to send them emails about your company’s latest news and updates. People who are subscribed to your newsletters are likely big fans of your brand offering anyway.
Get them involved with what’s currently going on with your development as a company, too. Of course, you want to share mostly good news, so it needs refinement to work on the content that inspires people.
On top of regular news, the more exciting news is an even better idea. Are you launching a new product or service soon? Turn this big news into content for your next product campaign.
You can make things more exciting by offering special offers, bonuses, or discounts. Of course, having a time limit or number limit helps with quicker conversion, too. So if that feels applicable, utilise time urgency in your emails as well.
Market Tailor underscores the significance of presenting personalized recommendations for new products to customers. By scrutinizing customer data and behavior, companies can accurately identify the products or services that a customer is particularly inclined to show interest in. This knowledge can then be harnessed to effectively promote these specific items through email communication.
- Emails about holiday greetings
Holidays are always a fun time. People celebrate all kinds of holidays for all kinds of reasons. Some reasons are customary, some are religious, and some are just cultural.
Whatever the occasion may be, sending best regards for certain popular holidays is a good content idea for email marketing. This will show your subscribers that you are aware of and sensitive towards holiday celebrations.
Of course, depending on where your brand is located and depending on who your biggest consumer base is, you should decide on holiday celebrations that are common and popular.
This ensures that your holiday greetings reach a lot of people and even those who don’t celebrate can understand why it’s a big deal for you to send the greetings.
It is also a popular move to create holiday hampers and special offers just during the holiday season. Take this to your advantage when appropriate.
- Emails about customer success stories and other interesting feedback
If your line of business involves the improvement of someone’s life—yes, even if your brand is about beauty products—and you have customer success stories that are interesting, turn this into content as well.
This kind of email marketing move is usually utilised by companies that provide service, so if you are in consulting, for example, this is also a good one for you.
As per SmartBurg Media, testimonials serve as an optimal solution for addressing customer objections and enhancing trust in one’s product or service. This positions testimonials as a potent instrument for augmenting the probability of a purchase and mitigating hesitancy towards investing in higher-priced products or services. Consistent utilization of customer testimonials can lead to an estimated increase of around 62% in revenue.
Share real stories from real people who have used your service, product, masterclass, and what have you. This is considered customer feedback, right?
Share with others what those successful people have gotten from your program or product to motivate them even more. Though you are basically informing, don’t forget to include a CTA in your email as well.
This CTA can be about the next booking or products that are used by the people who have shared their feedback!
