MailerLite is a popular email marketing software that is used by businesses and individuals to create and send email campaigns to their subscribers. With its user-friendly interface and affordable pricing, MailerLite has become a go-to choice for many marketers. However, like any other software, MailerLite has its own set of pros and cons. In this article, we will discuss the advantages and disadvantages of using MailerLite as your email marketing tool.
Pros:
1. User-friendly interface
One of the biggest advantages of MailerLite is its user-friendly interface. The platform is easy to navigate, and even beginners can create and send email campaigns without any technical knowledge. The drag and drop editor allows users to customize their emails with ease, and the pre-designed templates make the process even more effortless.
2. Affordable pricing
Another major advantage of MailerLite is its affordable pricing. Unlike other email marketing software, MailerLite offers a free plan for up to 1,000 subscribers, making it an ideal choice for small businesses and individuals with a limited budget. Even the paid plans are reasonably priced, starting at just $10 per month for 1,000 subscribers.
3. Automation and segmentation
MailerLite offers advanced automation and segmentation features that allow users to send targeted emails to their subscribers based on their behavior and interests. This helps in creating personalized and relevant content for the subscribers, resulting in better engagement and higher conversion rates.
4. A/B testing
With MailerLite, users can conduct A/B testing to see which email campaigns perform better. This feature allows users to test different subject lines, email content, and send times, helping them to improve their email marketing strategy and achieve better results.
5. Integrations
MailerLite integrates with various third-party tools and platforms, making it easier for users to connect and manage their email marketing campaigns. It integrates with popular platforms like WordPress, Shopify, and Zapier, enabling users to automate their marketing efforts and save time.
Cons:
1. Limited features
Compared to other email marketing software, MailerLite has limited features. While it offers all the essential features required for email marketing, it may not have advanced features that some businesses may require. For example, MailerLite does not have a landing page builder, which can be a drawback for those who want to create landing pages for their email campaigns.
2. Limited customer support
MailerLite offers customer support through email and live chat, but it does not have a phone support option. This can be frustrating for users who prefer to resolve their issues over a phone call. Also, the customer support team is not available 24/7, which can be a problem for businesses that operate in different time zones.
3. Limited automation triggers
While MailerLite offers automation features, it has limited triggers compared to other email marketing software. This means that users may not be able to automate certain actions, which can be a drawback for those who rely heavily on automation for their email campaigns.
4. No advanced reporting
MailerLite’s reporting feature is basic and does not offer advanced analytics like some other email marketing software. This can be a disadvantage for businesses that require in-depth analysis of their email campaigns to make data-driven decisions.
5. Limited customization options
While MailerLite offers pre-designed templates, there are limited options for customization. This can be a drawback for businesses that want to create unique and visually appealing email campaigns.
Conclusion:
In conclusion, MailerLite has its own set of pros and cons. Its user-friendly interface, affordable pricing, and advanced features make it a popular choice among marketers. However, its limited features and customer support may not be suitable for all businesses. It is essential to carefully consider your business needs and budget before choosing MailerLite as your email marketing tool.
