Using autoresponders is not everyone’s cup of tea. However, everyone makes a mistake at the beginning of their career. If you’re looking for tips on how to avoid those mistakes, keep reading because we have found 5 costly email autoresponder mistakes and how to avoid them.
- Sending emails that are irrelevant
The idea of using an email autoresponder is to get you delivering a ton of emails to a ton of people, right?
And so, you may be doing so in the hopes that the more emails you send the higher the likelihood of your selling a class, service, or product. But that’s far from the truth.
Email marketing is modern, digital, and savvy, indeed; but a lot of its execution also needs refinement and class. With that said, your emails need to have some semblance of relevance.
If you keep sending emails that have irrelevant subject lines, nobody is going to open them. Emails that don’t even have subject lines? Even harder to open.
That said, it is important that your emails contain a subject line that will be attractive, or at least interesting to your audience. Nowadays, people don’t want to waste time on things that don’t matter to them.
According to Get MailBird, an irrelevant autoresponder email can lead to a disconnect between the sender and recipient, causing frustration or confusion. It diminishes the effectiveness of communication, potentially causing recipients to disregard future emails or even unsubscribe. The sender’s credibility and professionalism might be compromised, resulting in missed opportunities for engagement or conversions.
- Not spending enough time researching and brainstorming content ideas
Now that you know that relevance is important, it should also be said that research is required. If you are sending out emails that have no relevance to your customers, the open rate of your emails will likely be very low.
You want your emails to be opened if you want conversion at all. That said, proper research into your consumer base is necessary.
You need to know who these people are; what they are into and even concerned about; whether is there any challenge or concern within your niche that you can offer solutions for; what is currently trending within your field, and so on.
All of that requires a bit of research, but all of your hard work will pay off as you will now be able to send relevant emails. Make your content interesting as it is helpful to the people who subscribe to your email newsletters.
- Creating a massive mailing list through a third party
One of the most common tactics in list building is buying data from a third party. This used to be super common although it is declining in trendiness. All because people are realising that this method sucks.
Sure, some new businesses may need to do so and try really hard to approach customers who will more likely than not unsubscribe from an unknown mailing list after your first sales pitch. Waste of time and energy.
According to the HubSpot Blog, the act of sending emails to purchased lists goes beyond violating GDPR consent regulations; it also endangers your standing with esteemed email marketing services that explicitly disallow such approaches. Authentic email address lists are not commodities for purchase, and individuals from acquired lists lack familiarity with your brand, possibly leading them to perceive your outreach as bothersome. Participating in such tactics holds the potential to harm your ability to effectively deliver emails, sully your IP reputation, and potentially trigger punitive actions from your email service provider.
Moreover, in countries like the USA and the EU, rules are becoming stricter for data selling. The best method for building an effective mailing list is to gain your subscribers organically.
These are people who will really want to hear from you. To make that happen, make your website and social media attractive, relevant, and helpful. People often like the idea of receiving emails that are helpful and meaningful.
- Pitching for a sale too early and too often
Some businesses make the biggest marketing mistake by pitching a sale too early, and also too often. We understand you want to increase conversion, but doing this will most likely get your subscribers more irritated than excited.
People like to be appreciated for their time for even subscribing to your mailing list.
And if they want to hear from you, they will want to hear more interesting stories and promotions from you rather than getting aggressively told to buy something.
All.the.time. Nobody likes that approach as that is seen to be too pushy. You don’t want your subscribers to think that you’re desperate, pushy, and annoying, right?
Pitching sales too often can only lose you many subscribers instead. You could also be marked as spam, which is literally the worst feedback you could get—especially from a large number of people at once.
An early pitch might seem insincere, raising doubt. Listening to customer needs helps tailor your pitch to their concerns, showcasing genuine care. Prioritize value and education over haste, positioning you as an expert. Rushed sales risk rejection; nurturing connections prevents this. Tailoring your approach respects diverse needs and timelines. Delaying pitches shows consideration for customer preferences, building strong relationships. According to GCF Global, these steps foster successful sales.
- Being too formal in your delivery
Good businesses understand that formality and politeness speak volumes for professionalism. However, if your delivery and tone in your emails are too monotone, your subscribers might just leave.
Having a corporate tone is not so trendy for emails. Emails are supposed to be informal, after all. Yes, professionalism matters as you want to be seen as a credible business.
But you need to up your game in the way you deliver your good news. If you don’t particularly have a talent for creative writing, you can hire a writer just for this position.
Make interesting content and deliver that content in a tone that is understood by your subscribers—this is especially the case if your consumer base involves many young adults. Being friendly is a good point.
You don’t want to be rude, just casual and relatable. That last point is especially attractive for Gen Zs.
