- Educational content about your product or service
Whatever your line of business may be, it is always a good idea to occasionally come up with educational content for your readers. So, what kind of educational content are we talking about? Product education, to be precise.
For example, let’s say your business is in the skincare product line. Surely, you are marketing products that offer benefits like no other, right? You want to make your products stand out.
And it’s important to show your customers how and why your products are different. Also, you can share tutorials on how best to combine your skincare products for different skincare routines.
People love to receive this type of email. People, after all, always want to know how best they can garner benefits from the skincare products they’ve spent money on, right? And in this way, you can also highlight more products for your readers to buy!
According to a report from Conductor, their latest research in the field of content marketing reveals that delivering educational content in the early stages significantly influences both purchase choices and brand confidence. The findings of this recent study indicate that consumers exhibit a 131% higher inclination to make purchases from a brand right after engaging with informative content during the initial phases.
- Email asking for feedback or review
Every now and then, you want to know certain aspects about how your brand and your email marketing are perceived by your readers, right?
You will want to know of this to gauge your performance as a business entity, and also, to gauge your readers’ interest in your offerings.
This is all a good idea and you can periodically send out email newsletters asking for readers’ feedback on specific aspects you are currently working on.
On another note, you can also send out emails asking about readers’ interest in something new that you aren’t offering as of now.
You can also send out an email asking them about their general concern in the fields related to your products or services.
This way, you can better understand your audience and can serve them better products or services, which eventually will only lead to greater consumer loyalty and sales.
- Shopping cart reminder
If you have a store on your webpage, it is a good idea to send out an automated email when your customer has left something in their shopping cart.
This method is very popular though sometimes some businesses don’t really care about it. But studies have shown that sending out shopping cart reminder emails does really increase the likelihood of your customers coming back and finalising their purchase.
The thing is, sometimes people really do forget that they were browsing something from your web store. Some other times, people just wanted to check and calculate shipping fees after a few products have been added to the shopping cart.
According to the BigCommerce Company, utilizing cart reminder emails provides businesses with the opportunity to engage in upselling or cross-selling while presenting purchase incentives. These emails have the potential to enhance conversion rates through their tailored content and appealing deals. Interestingly, a noteworthy 25% of customers actually value receiving reminders about the items they had been considering for purchase.
Whatever the case may be, shopping cart email reminders work to, well, remind people of the products they were thinking of buying. With that said, it is best practice to use an autoresponder that can make this process easier.
- Order confirmation with a tracking number
Any kind of business entity that sells products will definitely use a delivery or cargo service, right? This is especially the case if you ship out all over the world.
Buying online is not always easy because people do get anxious about the safety of their products being delivered as expected. After all, we can only guess how many cases of items are being lost at sea or in the air.
Sometimes, products simply do not arrive. And that’s sad. With that said, it is best practice to use professional delivery services that can be tracked! That way, your customers can check for themselves where their parcel is currently at.
The BigCommerce Company states that sending order confirmation emails serves multiple purposes. Firstly, it keeps customers informed about their purchase, offering details like the estimated delivery date, shipping provider, and customer service contact, ensuring they feel updated and reassured while they await their order. Additionally, even after a purchase, such confirmations enhance customer satisfaction by reinforcing trust and allowing them to verify their order, ensuring they haven’t been deceived.
With this, it is also a good idea to send out confirmation emails after a purchase has been made. In this type of confirmation email, you want to state details of the purchase and then include the tracking number they have gotten.
- Digital receipts of purchase
On another note, if you do not ship out products but instead offer services—whether online or offline—you can simply send out digital receipts of purchase.
This can be quite similar to order confirmation emails, but a digital receipt is a little different in that your email is the final receipt of a transaction that has been finalised.
Order confirmation emails work to confirm that an order has been made, but the products have yet to arrive at your doorstep, and during this time cancellation is always possible due to a plethora of reasons.
And so, it is important to know how to differentiate the two emails. A digital receipt of a purchase or transaction is final and shows that the service (or even product) has been delivered to you safely.
But, even further, if there is any issue with your purchase you can always refer to your digital receipt for any complaints.
