- Have your logo and company name recognisable at once
When thinking about making an email header, the first thing that should come to mind is your company logo and name. This is very important, and yet, some people seem to have forgotten that.
It’s as if in the back of their minds they think the email recipients are sure to recognise who the email comes from because your email address says so.
Well, that’s not always the case; keep in mind that everybody in the world today receives a ton of emails on a daily basis. People skim through opening their Unread email folders.
According to VerticalResponse, many brands design an email header solely around their logo, leveraging its visual impact to convey their identity effectively. Surprisingly, 90% of information processed by our brains is visual, showcasing the potency of logos. Moreover, logos distinguish emails within crowded inboxes, setting them apart from other content.
So, if you want to stand out right away, and be memorable at all, make sure you include your logo and company name in the header. This should be your first welcome sign, so to speak.
Be bold, be loud, and be classy; you can choose whichever style suits your company image.
- Stick to a simple design that always starts the same
Depending on the type of business or service you are dwelling in, your choice of header style can vary. At the end of the day, even a business entity wants to have a personality.
Your header should convey that personality, vibe, or mood clearly through your email header. This is especially important because your email header should contain your logo and company name.
So, a design that tells of your credibility as a business entity is most desired. However, regardless of the style you actually want to go for, there is a golden rule that all email header designers must abide by: clarity.
You don’t want your email header to be a jumbled mess that gives people a headache at first glance. With that said, keep your design simple enough to be clear and concise and always keep a design that is consistent.
- Include an interactive menu
Your email header does not have to always be a static image or statement. In fact, many email newsletters take advantage of having a menu on their email header. This menu should be quite simple and straightforward though.
Basically, if you want to have a menu on your header, you want to make it look like a webpage, but simpler with a few links that can easily connect your recipients to the webpage that corresponds to the available menu.
For instance, your header can include your logo and company name, and then below that, you can include a Home button, About button, Support button, Return Policy button, and FAQs button.
Unlayer Blog states that interactive menu within a newsletter’s email header holds significant importance. It enhances user engagement by providing quick navigation options. With just a click, recipients can access desired sections, improving accessibility to diverse content. This dynamic feature optimizes the user experience, promoting longer interaction times and higher click-through rates.
Anything that you deem important to always include in your email header. Note that it wouldn’t be a good idea to keep changing this menu with future emails. You always want your email header to be consistent, remember?
- Take advantage of attractive images
So, now you know that your email header is like a welcome sign or a hello wave to your email recipients. With that said, you want your email header to be quite attractive and eye-catching, right?
Some people may choose a design that’s actually very simple, clean and neat; with only their logo and company name included there.
That’s all good and dandy if such a person or business entity has already gotten a very attractive design for their logo and the letters that spell their company name.
However, if you feel that you are at a disadvantage because you can’t hire someone to design such a pretty thing for you, fear not. Use attractive images.
There are plenty of copyright-free images you can find on the Internet to incorporate into your own design. So don’t be dejected and just focus on being creative until you’re satisfied with your work.
- Be smart with colour combinations
Did you know that colours play a great role in setting people’s moods? There’s a lot of information you can easily find on the Internet on colour theory.
This will help you understand what kinds of moods or messages every colour you can find delivers to the recipient of your emails. And this is also important to use in designing your email header.
Using colours, and also colour combinations, that deliver your message on a subconscious level can make your brand more appealing to your audience.
As per Constant Contact, colors play a vital role in emails as they convey meaning, evoke emotions, and trigger memories. Impressively, colors can boost brand recognition by up to 80%, while 85% of shoppers make purchase decisions influenced by product colors. This underscores the substantial impact of color choices on marketing success.
For instance, say you want to send a vibe that says serenity, harmony and peacefulness; you can use colour combinations of many hues of green, blue, and yellow.
Meanwhile, if your brand wants to appear tough, unbeatable, serious, and reliable, try more with red and black. As for fun? Perhaps pink, orange or yellow. Something like that. Use colours to your advantage.
