- Use emoji in your subject line
We all know that an email’s subject line contains the first few words of your email that can immediately be seen by your email’s recipients. And as such, the subject line of an email needs to have the ability to grab attention immediately.
There are many tricks in the book of email marketers but utilising emojis would be a great method for those whose businesses are not known to be super serious and heavy.
If you identify with a brand image that can appear casual, do try to incorporate an emoji or two in your subject line. The use of emojis needs to be intentional and strategic though.
You want them to increase the mood that your subject line delivers and not make your email subject line look cluttered.
Even in the content of an email, if you’re going to incorporate emojis, use them sparsely and be creative about placement.
- Send custom emails based on segmentation
Segmentation in email marketing still is not being optimised by a lot of email marketers. But this one aspect of email marketing can really change your game.
But of course, you will need to use an autoresponder tool if you want to have a good time, otherwise, you will be putting too much effort into manual labour that may not even save you that much money in the first place.
With autoresponder segmentation, your clientele will be categorised and segmented based on their profile. Some common segmentations include profiling subscribers based on their age, gender, income level, geographical area, and many others.
For big businesses that offer a plethora of products and services, segmentation works great because you can send out targeted emails that contain promotions for the products or services these people are likely to be interested in.
According to reports from Notify Visitors, a significant 80% of consumers show a preference for engaging with brands that tailor their experiences. Additionally, an impressive 80% of enterprises employing market segmentation strategies have observed a notable rise in their sales figures. Recent studies further underscore the effectiveness of segmented campaigns, revealing that they achieve a remarkable 14.31% increase in open rates and an impressive 101% surge in click-through rates compared to their non-segmented counterparts.
This then, quite naturally, increases the conversion rate.
- Use dedicated autoresponder software
Email marketing has developed rapidly in the last decade alone. Nowadays, email marketers have become more sophisticated in the tips and tricks of optimising their email marketing strategies.
This couldn’t have been done without the assistance of an autoresponder tool. Autoresponder software typically offers a plethora of functions that can make an email marketing campaign a joy to run.
And as such, if you are going to launch an email marketing campaign, make sure you find a dedicated tool that can cater to all of your needs for your email marketing campaign.
For that purpose, you may need to build a testing team to test out several tools that you have shortlisted.
It requires a bit of dedication to research and testing, but once you find the software that works for you, you will get more out of every buck you spend on paying for a subscription for the tool.
- Optimise for multiple devices
When creating an attractive email design, don’t forget that there are also people who open their emails on mobile devices. In fact, studies have shown that up to 70% of young people open their emails on their smartphones.
Yeah, we know, all those memes about young kids being always on their phones… As if the adults are not the same. But anyway, with all of that said, it is important to design email newsletters that can be optimised for both desktop and mobile.
According to One Signal, given the substantial portion of emails accessed through mobile devices, it is imperative to guarantee that your email newsletter layout is responsive and capable of adjusting to different screen dimensions. Crafting emails that are mobile-friendly contributes to an enhanced user experience, heightened engagement, and ultimately, more favorable conversion rates.
If you use the right email marketing tool, you can even make this process a lot easier. Some email marketing tools offer a function to develop a responsive design.
This means you can work on the design of your email newsletters for desktop, and view how the email will adjust its design and placement when viewed on other devices including a variety of mobile devices.
- Add popular share buttons
Social media rules in today’s digital world. Yeah, email marketing started it all, but you can’t deny that social media marketing has caught up as well.
Of course, it’s a happy thing to know that email marketing still rules when it comes to conversion rate and has the highest return on every buck you spend on an email marketing campaign.
But even with all of that said, you don’t want to toss aside the usefulness of social media. What’s great about social media is that anything shared on those platforms gets passed around like a hot potato.
So, having your email newsletters, updates and promotions shared on social media helps get the word around to a bigger audience. If you really want to win at email marketing, include a share button for popular social media platforms.
Hello Rocketto’s findings highlight that emails incorporating social sharing buttons experience a remarkable 158% surge in click-through rates. These buttons can encompass links to your company’s website, Facebook, Twitter, or Instagram, and they can also extend to facilitating the recipient in forwarding the newsletter content to a friend or colleague.
Some social media platforms are obvious: Instagram, Kakao, LINE, Tumblr, WhatsApp even, and others that are relevant.
