- Envision your goal
Email marketing has become a super integral part of modern business. In fact, even if you aren’t necessarily a company and you are selling yourself—your brand image, email marketing helps you to get closer and more personal with your audience.
As per the findings highlighted in the Adobe Experience Cloud study, establishing goals involves imbuing purpose into your actions. Email marketing serves as a means to forge deeper and more intimate connections with your audience. These objectives should possess measurability, guiding the evaluation of your comprehensive outcomes, a topic we will delve into subsequently. Crafting your goals involves contemplating your business’s requisites.
As such, when thinking about email marketing, you need to have a clear goal set in place. What is it that you wish to achieve from utilising email marketing? Is there a specific goal you wish to achieve?
Is it your sales, number of subscribers, or virality? Or perhaps you have special membership content that is only accessible by joining your mailing list?
Is it because growing an audience is important for a later time when you finally launch a product?
With all of that said, get clear about your niche as well and operate mostly with this in mind. Your email marketing is all about serving your community.
- Get clear about the achievements you want to see
And so, after deciding on a specific goal or two, it is time to also know what small achievements you want to get along the way. Breaking down your goals into small, attainable achievements works like setting important milestones.
When you break down your goals into attainable achievements, you feel more motivated because your goals don’t seem so far-fetched.
And so, it is important to implement this and then link your desired achievements with the series of email marketing campaigns you envision yourself doing.
When you put the extra effort to get clear about this, your email marketing strategies become clearer and you are more likely to avoid implementing actions that are likely to fail.
So, if you want to maximise the profit you can get from email marketing, take the time to draft your plans so you can make smart moves.
- Segment your subscribers
Segmentation is not always used by email marketers. It is only reasonable if you are a small business with subscribers that are not very varied.
Derived from the findings presented in the Super Office study, the utilization of segmentation among email marketers is not ubiquitous. This strategy is particularly logical for smaller businesses possessing a subscriber base characterized by limited diversity. This rationale stems from the fact that segmenting your database results in significantly more precise email campaigns tailored to your specific audience.
But if you are a big business that caters to different types of consumers, segmentation will change the entire game of your email marketing.
Even if you are not yet big, if you envision being big and catering to many different people, segmentation will still make or break your long-term goals.
Making segmentations is most commonly done by segmenting your consumers based on their gender, age group, profession, geolocation, maybe even level of income, some personal interests, and many other things.
For instance, if you’re in the beauty sector, you can segment your consumers based on their skin type. You get the gist. So plan ahead some segmentations that will work for your brand and line of business, and then implement that.
- Personalise your emails
Once you have gotten your first subscribers, it’s time to send out email newsletters, right? When sending email newsletters, personalisation is a real game-changer.
Remember the fact that email marketing is supposed to be your personal channel of communication with your subscribers or consumer base.
As outlined in the research detailed by Short Stack, the concept of “personalized email marketing” doesn’t involve dispatching distinct emails to every single subscriber. Instead, it entails leveraging customer data to craft messages that cater to individual preferences. The integration of personalization into email newsletters holds significant potential for transformative impact.
So, adding a touch of personalisation to your email subject lines is a good idea, although this should not sacrifice quality or professionalism.
The most common example of email personalisation is the use of your subscriber’s first name in an email’s subject line.
When you do this, your subscriber will feel like they are receiving a message from a friend and this could develop a sense of closeness with your brand.
If your business deals with a more serious tone, using a subscriber’s full name is recommended. All in all, you could also personalise different types of emails, based on your subscriber’s age group.
- Get an autoresponder tool
Lastly, in our modern day where email marketing has become a common practice for a lot of businesses, you want yourself to get more sophisticated, too.
You can’t do everything manually all the time, especially if you have expansion in mind.
When you have tens of thousands of subscribers, there’s no way you and a few staff members can take care of all your email marketing needs be it promotional or other.
With that said, it is a good idea to automate a lot of your tasks. You can do this easily by using an autoresponder tool.
Such software can deliver a punch to your email marketing and you will get a lot more from every penny you spend on subscribing to such a service.
Remember that email marketing still ranks highest when it comes to ROI. For every dollar you spend on a campaign, you get 40 back!
