Email marketing is a powerful tool for businesses to establish connections with their customers and drive sales. The first step towards email marketing, however, is to get recipients to open your emails. Since the average person gets a large number of emails every day, it is hard to make your emails stand out from a sea of emails. In this post, we’ll talk about 18 words and phrases that have been found to increase open rates for emails, and how to apply them. This post “18 Words to Increase Your Email Open Rates” will teach you how to be a better email marketer.
1. Personalization
One of the best ways to do it is to use the recipient name or place in the subject line. There are reports that personalization can boost emails’ open rates by up to 26%. Use names to reach and interact with your audiences.
2. Urgency
“Act Now”, “Till It’s Gone,” “Last Chance”: these are cliches that create a sense of urgency. If the recipient feels they have an opportunity at stake, then they’re more likely to open your email.
3. Exclusivity
The sense of belonging to a social elite does quite a bit to increase engagement. Subject lines such as “VIP Access” or “Invite-Only” send a strong message of exclusivity that can push recipients to read your email.
4. Curiosity
Intrigue is a powerful stimulant. Whether you say “You Won’t Believe This” or “The Secret’s Out”, you evoke curiosity, encouraging the receiver to explore further.
5. Benefit-oriented Language
Subject lines should highlight what benefit a reader receives from reading your email. Text like “Free Shipping” or “One-time Discount” gives immediate value and encourages the recipients to click.
6. Offer-oriented Words
This will push the open rate to the limit. Who can resist subject lines such as “50% Off All Purchases Today” or “Buy One, Get One Free”?
7. Announcements
If there are vital developments, then it should be shared. Email Subjects such as “New Product Launch” or “Event Coming” are messages you don’t want to miss.
8. Question-oriented Phrasing
Such questions can keep the person’s attention quite well. Subject lines such as “Ready for Summer? or “What’s Your Favorite Recipe?” even ask readers for comments.
9. Timely Offers
Timeliness infuses relevance. Sending emails with subjects such as “Holiday Sale Now On” or “End of Season Clearance” plays on a trending topic, making your offer more immediate.
10. Humor
A little humor will also help you make your emails seem more human and engaging. The title – like “The Cat’s out of the bag, It’s time for Our Annual Crazy Cat Lady Sale” or “Father’s Day is Coming Don’t be a Dadbod! “, ask the recipients to smile and open them.
11. Conversational Tone
E-mails should be informal and friendly and recipients should sense-right from your email subject line-that this is going to be an invitation from a friend. Proximity Subject Lines: Hey there! or “How’s it going? “-to trigger opens.
12. Nostalgia
To play the guitar of nostalgia is emotionally potent on more than one level. Splurs such as “Throwback Thursday” or “Remember the 90s?” – make people feel so warm that they become inspired to open and respond.
13. Emotional Appeal
Language that stimulates these feelings can be explosive. For example, topics like “Leading women everywhere” or “Killing the World One Tree at a Time” may strike exactly where the people receiving them believe they belong.
14. Valuable Insights
This could be a value-added content that gets subscribers’ attention. For example, when you introduce some useful information (as in “10 Ways to Sleep Better” or “The Most Exciting Things You Can Do With Your E-mail”), your email becomes an aid.
15. News-Related Subjects
Keep up with the trending subject lines in your messages. Phrases like “The Oscars are Tonight, Are You Ready? or “How to Stay Productive While the Pandemic” keep emails fresh.
16. Storytelling Elements
Great narratives are about entice your audience’s imagination. Sayings such as “Escape to Paradise” or “The Sound of Music in the Mountains” set the scene for open doors.
17. Social Proof
Social proof highlighting can help establish trust. The subject lines that read “Be among the Millions That Already Made Their Lifes Better” or “The One Million People Have Already Used”, calm the receivers, and then push them forward.
18. Challenge-oriented Language
Let them take the challenge; they may be interested. Example: “Skip the Gym and Get Healthy” or “Will You Wait until Black Friday? “- every sentence calls on the reader to participate.
Guidelines for Email Subject Lines Best Practices
When you begin incorporating these magical words and phrases into your email marketing, here are some tips:
1. Avoid Spam Triggers
The number one rule in email marketing is a simple one- don’t send any spam triggers at all. When you capitalize, punctuate, and use all caps, you appear to be spamming your emails, leading to a much lower open rate. For example, “!! !LIMITED TIME OFFER!!!” might make others snicker and send your email straight to the trash. Rather, speak in a professional yet friendly voice. Keep it open, no BS and you want to raise curiosity, not a red flag.
2. Length
In the case of email subject lines, size is everything. According to most articles, the optimal length for the subject line is 30-50 characters. This ranges from short to having enough context for the reader to be interested. Subject lines over 50 characters will likely be removed from previews, reducing their authority. Recall, too, that great subject lines give an email a big bang by providing a quick summary of what to read, and thus encourage recipients to make the effort to read it.
3. Be Relevant
Relevance will allow you to establish a relationship and trust with your subscribers. Remember that a good subject line should reference what the email is about. Untruthful subject lines create instant curiosity but have a devastating impact on your authority. Consistency strengthens the bond between you and your subscribers. If email recipients feel like they can believe what you’re saying in your subject lines, then they’ll open any future emails you send.
Overall, choosing the right words and phrases in your email subject lines will greatly impact your open rates. Using language that creates urgency, exclusivity, curiosity, and value will make it more likely your audience will open your emails and read your messages. Moreover, personalized, time-sensitive, relevant language will help build relationships over time. By using the strategies described in this paper, you can increase email opens and improve email marketing campaigns’ performance.
