- Welcome Gates
As the name suggests, a welcome gate is the intro page of a website. It grants you entry into the portal, hence the name.
It provides a sliver of what’s on a content page, similar to a preview. Inventive bloggers prefer to have their email opt-in forms displayed here. The page resembles a pop-up but it’s less irritating.
In this format, a full-screen Call to Action button allowing you to sign up is usually set in the background. But various models exist.
Some bloggers use pictures from their presentations, others use color-rich backgrounds while you could also get a plain one-tone background with an invite click button.
As outlined in the CLX study, a welcome gate bears resemblance to a popup, yet it is less bothersome. It grants visitors the opportunity to preview page content before a full-screen call to action (CTA) gracefully descends. Various bloggers employ diverse approaches – some incorporate images from their presentations, others opt for vibrant backgrounds.
You may wonder how to set up this feature. This is easy, taking just five-minute of your time. Using OptinMonster allows you to complete this setup.
This creation toolkit allows access to hundreds of welcome mats and lead generator templates. All these options are intended to increase your conversion rate.
- Blog posts
Subscribers usually open your emails for blogs. Thus a natural place to nestle your sign-up form for an increased conversation is within the blog.
The best location to place this form is at the bottom of the blog page. Here, the recipient is already enjoying the write-up and is in an enchanted mood.
Based on insights from the research shared by Social Trigger, a frequently utilized location for an email signup form is at the conclusion of blog posts. This strategic placement capitalizes on the positive engagement visitors experience after consuming your content, making it an opportune moment for them to opt into your list.
When they notice a sign-up pop-up, they are more inclined to sign in. But it doesn’t mean that you can’t set the button within the narration.
Placing this form anywhere is fine within the magazine. This placement helps to increase your subscription to your newsletter.
But conversion isn’t going to happen within a low-quality blog. It’s better to emphasize high-quality articles.
You can get the topics that resonate with your subscribers from search engines. Get the top three most-read articles from your analytics data.
Still, forwards and share increase subscription baselines. So look for topics that are mostly shared and create content around them.
- Splash page
Splash pages are the front page that web visitors notice when they access any website. They can be used to warm viewers, announce deadlines, or provide offers.
Thus most readers tend not to ignore these pages. And here is where you can incorporate your sign-up button.
Smart bloggers are already harnessing this space to increase their conversion fates. And you can reap the benefits too.
To increase the visibility of your sign-up button, you may tweak the page layout. You can move the main navigation bars from the top and place them at the bottom of the page.
This way, you have a whole page devoted to displaying your incentive to opt in and sign up for email subscriptions. Your visitors can still access other parts of the website via links located below these buttons.
The splash page signup format is useful when you don’t sell anything and thus has nothing to advertise or promote.
- Sidebar
Most email providers place their login buttons within sidebars. So people have become accustomed to looking at that space.
Why not use it to fix a sign-up widget? Below this opt-in link, you may use the space to set adverts and any additional signup below it.
Referring to insights from the OptinMonster study, if your email signup form isn’t positioned at the uppermost section of your sidebar, you’re missing out on valuable opportunities to gather email subscribers. This holds true even if the form is placed slightly lower in your sidebar, potentially obscured by advertisements – it still results in a loss of potential email subscribers.
Some bloggers have managed to disperse up to five links directing you to sign up for different content from webinars, newsletters, blogs and chats.
You could use some links to case studies and testimonials that convert traffic into subscribers. This way, even the most casual website visitor may sign up and become a loyal and paying customer.
You can add an email signup widget effortlessly in your sidebar using WordPress. WPForms have a lite version which you may use for free to develop a basic sign-in widget.
But if you require the signup button to link the reviews to other sites, then you need to use a paid version of WPForm.
- Signup page
You may also consider creating a dedicated page just for sign in. After all, you want this feature to be more prominent and have the maximum effect on your website visitors.
Here, you direct the undecided traffic to the page. Most often, a small percentage of viewers would sign up when you convince them with enticing promotions.
You could set up a sign-up page by using promotions to persuade your visitors to sign up. One way of wooing them is to include previews and photos of resources they may have access to once they register,
Are you interested in using this sign-up method to grow your conversation rate? Well, you need to set it up to attract your prospective clients.
You may use SeedPost to create enticing sign-up landing pages. It uses Lead Squeeze templates to set stunning pages in no time.
What’s more, the landing page signup can be linked to a conversation or chat line, where you can boost your engagement on the site.
