- Convey your story
Every brand has a story to tell. What is your brand story? Who are you and what motivates you to do what you do? Surely, there is something you wish to achieve in this world with your brand. Right?
You can’t be a brand that just sits there waiting to get money and turn up your revenue. As a brand with a unique identity, there must be a world issue that you wish to resolve with your brand.
Maybe a community is lacking an amazing product and you entered the scene. Maybe you dealt with difficulties finding a band ait that doesn’t leave smelly marks, so you created your own innovative band-aid.
The possibilities are endless and each person, each brand, has its own original story that can capture the attention of your readers.
The Oxford College of Marketing Blog underscores the significance of brand storytelling as a vital tool for cultivating customer trust and conveying product benefits and services in a clear yet engaging manner. An effective brand storytelling approach enables a business to foster improved connections with its audience, simultaneously facilitating the audience’s deeper understanding of the brand.
Be authentic though, don’t be creating false background stories if you don’t want to land in hot waters in the future.
- Share behind-the-scene processes
You do a lot of amazing things with content for your email newsletters and, of course, your audience likes it. But if you want to get even more up and personal with your email recipients, get them to see how you do what you do.
When you show people behind-the-scene stories and processes, even these things can be content. As content creators say, life is content. So, small aspects of your creative process can also be made into content.
When you show your audience the level of work and dedication you put into each one of your creations, people can feel a sense of closeness with your brand.
Your fans will also appreciate what you do to provide amazing content or products for them. People also tend to trust more brands that do not have the apprehension of showing behind-the-scene processes.
People can see where you are coming from.
- Have a clear vision and mission
Being an authentic brand means having a strong sense of value. Even big companies that are successful do the same thing.
Even if you are just a small creator or company, having a strong sense of value will help your audience see better what your visions and missions look like.
In this modern age of Internet marketing, people like to see up and personal other people’s stories of building their brand, the struggles they face, and the challenges they have overcome.
If you share your stories about your visions, meaning, what you wish to achieve with your brand and why you started it in the first place, then your audience will naturally feel closer to you.
They will then want to support your mission and understand why you do what you do the way you do it. This will create a strong bond of loyalty and friendship.
Also, Warp + Weft Branding emphasizes that your mission and vision serve as crucial elements in delineating your brand’s overarching direction, purpose, and objectives. They serve as sources of inspiration for your employees, fostering alignment among internal teams around a shared purpose and goal. Simultaneously, they communicate to the market your brand’s core values and distinctiveness, setting you apart from other brands within your sphere.
- Share company updates and news
You want to make your community members feel included in your brand development, right? Big companies and big pharma may not care about this kind of thing.
But if you want to strengthen your brand identity, try to include your audience in the processes of the development of your brand or company. This approach feels more authentic and personal.
And as such, it is a good idea to occasionally send out emails that share news about your company updates. Whatever updates are happening or taking place, if it’s relevant for your readers to know, why not share them?
People who have become fans of your brand or company will be happy to receive news from you—any news. So, important company updates like changes in your operation, and maybe even policies, can be included in an email newsletter.
Bruce Clay highlights that openly communicating your company’s advancements with your audience and customers represents a valuable strategy for fostering trust, credibility, and enthusiasm surrounding your business. You can effectively share your progress through channels like email marketing and newsletters, but it’s essential to maintain consistency and authenticity in your communication efforts.
As long as you have an engaging story anything goes.
- Express your gratitude
Lastly, it is important to express your gratitude towards your readers. After all, you need them to support your brand, right? Without your readers who become buyers and some that tend to become fans, your brand wouldn’t have grown.
It’s a symbiosis mutualism. And as such, it is a good idea to occasionally say thank you and express how much you have grown with the help and support of your community. In this case, your mailing community.
In your thanks newsletters, you can also share how their contributions have helped shape your brand identity as well as development. Show them what milestones you have achieved thanks to the attention and engagement of your readers.
Your dreams and values have become a reality because you have people who believe in what you do and want to support you. It is always a good thing to be thankful for even small things.
