email marketing is the easiest way for any company to reach out to their customers and sell their services or products. Yet an email campaign’s effectiveness depends on several factors, one of them is the time of the email broadcast. The best time to send an email depends on a number of variables such as the recipient’s location. This paper will discuss how it is crucial to keep in mind where your email recipient is located while sending an email and when emails can be sent in which areas.
Email Marketing Time Value: How Email Marketing Matters?
Time plays a major role in email marketing. MailChimp research found that 9am to 11am is the most optimal time to send emails but it varies with the recipient’s time zone, work hours, and preferences. A message sent at 9am in the sender’s time zone, for example, might be a poor match for a recipient who lives in a different time zone and doesn’t open emails until much later in the day. This is why when executing email campaigns, we need to keep in mind the location of the recipient so that emails get to them at the optimal time.
Location Influence on Email Engagement:
It depends on where you are to know when is the best time to send emails. Message recipients may differ in work schedule, time zone, and culture depending on the region. For instance, recipients in the US will check their emails during office hours and recipients outside of the US may prefer to check emails outside of office hours. Therefore, it’s important to remember where your email is going to be sent to ensure it arrives when it’s most likely to be read.
Additionally, taking into account location in planning email sends will also keep businesses safe from cultural misinterpretation and isolation. For example, sending an email on a religious or national holiday in the recipient’s country might seem offensive or disrespectful, and could harm the business’s relationship with the recipient. Therefore, we should find out and learn the culture and practices of the destination area to make sure that the email send arrives at the right time.
The technology also lets businesses schedule email notifications according to the recipient’s location and time zone. Email marketing platforms like MailChimp and Constant Contact provide the option to automate emails based on the recipient’s time zone to ensure that the email arrives at the best time possible. This tool not only saves organizations time and money by allowing users to manually schedule emails according to recipient location but it also optimizes the performance of their email campaigns.
Location & Time for Emails:
Email marketing is definitely an essential element of online communication for every business on the globe. Once again, knowing when to catch your audience will dramatically increase open and engagement rates. Region, and several studies and experiments have found this to be really helpful when setting your send time. Below are the best email times for a given geographical area.
North America: Morning Engagement
For North American marketers, the ideal email time for sending it is between 9 am and 11 am, depending on the time zone of the person being sent it. Most professional workers merely go back to work and are highly likely to check their email. Indeed, many experiments have demonstrated that open rates and engagement are radically improved when emails are sent in the morning hours. It is the perfect time to send promotions and business updates, since professionals are prepared to face the day in the morning.
Europe: Lunchtime Check-ins
On the other side of the Atlantic, Europe provides another ideal time for email delivery. The optimal time to send an email is between 11am and 2pm CET. Europeans take lunch breaks, and the delay becomes an advantage when one arrives at periods when there is a little time to spare. As a person takes a day off, they’re most likely to open their email, thus higher interaction. You’ll need to get the text of your emails informative and small during this period as most of the people reading will read it during lunch while they’re multitasking.
Asia: The Early Bird Gets the Plague.
In Asia, the problem shifts to the early mornings once more. The ideal time to send an email is any time between 9am and 11am, in the timezone of the receiver. This is because the majority of professionals are starting before North America and Europe, so the email window would be at its best. Actually, they tend to begin their day by checking their inboxes, so you can offer your promo/newsletter sent in the morning an open rate and reactivity to give you the impression you need throughout the day.
Australia: Afternoon Breather
Last but not least, in Australia the best is between 1 and 3 pm. Like Europeans, Australians break off for lunch to put their lines in and paddle out, or otherwise do anything worth wasting precious time on-reading emails. So, these intervals lead to higher open rates and click-throughs during the afternoon. The ideal opportunity to distribute sales targeted messages, product updates, and content since they’re scrolling down right in the middle of the day.
Conclusion:
Overall, when is the best time to send emails? Taking into account the time zone, schedule and cultural habits of the recipient, companies can deliver their emails in a timely manner and ensure that your emails are read, opened and replied to. These suggestions are just recommendations; however, companies should also experiment with different send times to see what time works best for their particular target audience. In this way, enterprises can optimize their email marketing campaigns to maximize their marketing objectives.
