Email newsletters continue to be a great way for companies to reach out to their audiences, establish brand awareness and convert. But in an era of email inundation that people go through every day, it is hard to make your newsletter stand out and get the attention it deserves. An important step towards doing so is to deliver your email in the right moment. In this article, we’ll learn when and how you can send your email newsletters, and how to figure out when is the best time for your customers.
Today Is The Best Day To Create Email Newsletters
Email open rates have consistently found Tuesday, Wednesday, and Thursday to be the most successful email newsletter sending days. As per a report by GetResponse, which analysed more than 4 billion emails in 2019, the highest average open rate was recorded on Tuesday (18.3%), followed by Thursday (18.0%) and Wednesday (17.9%). These figures imply that emails sent during the workweek are more likely to be opened than those sent on the weekends.
But one thing you must understand is that the best day to send emails may depend on your business and your audience. For example, if your newsletter targets retail or entertainment buyers, the weekend might be best because it’s when people are most likely to shop or go out and enjoy themselves. This is why it’s important to regularly audit your email analytics and modify your sending frequency depending on the behavior of your target audience.
When Is The Best Time To Send Email Newsletters?
In terms of when to send email newsletters, they are generally best sent at the late morning or early afternoon of the workweek. This means that between 10:00 am and 12:00 pm, and 2:00 pm and 5:00 pm, your newsletter will be more likely to be seen and read.
Such times are the times that humans generally rest, check their personal email and plan their day. Furthermore, if you send your newsletter during off-peak times, you might avoid drowning in the sea of emails that reach your inbox during the traditional nine-to-five business day.
The best time to send an email depends on who you are reaching and what you are doing. If you’re sending out your newsletter to an international audience, send it at different times to reflect the different time zones. Also, if your audience includes night owls or morning people, consider changing your sending frequency to help them engage and reach them in the appropriate timeframe.
How to Choose the Best Day and Time to Send Your Email Newsletters?
Although general studies can be helpful, your email data needs to be looked at in order to determine what is the right day and time for your targeted audience. And here are a few ways that you can do that:
Step 1: Create A Niche Mailing List.
Knowing your audience is the foundation of a successful email campaign. Segmenting your email list will enable you to create campaigns that are targeted to different demographics, behaviors, and interests. That’s how you segment your list into smaller, more targeted groups by age, location, past purchases, product preferences, or email open rates.
You might find, for instance, that your product appeals most to young people on weekends and professionals on weekday mornings. Splitting your list can help you deliver timely and relevant emails tailored to each audience and increase engagement across the board.
Step 2: Try Different Days and Time.
Now that you have your email lists divided, it’s time to put your data to work. Email the group at different times and on different days of the week. But it’s important not to send too many emails to your followers all at once or you’ll end up getting unsubscribed and uninterested.
Emails can be pushed back in time, trying out different versions to see which days and times have the best response. You might, for example, try sending emails to one group on Tuesday mornings and to the other group on Friday afternoons. Monitor how each section performs so you can make valuable comparisons.
Step 3: Monitor Engagement Metrics
After you send your emails out, engagement metrics must be closely monitored. Listen to the open, click through, bounce rate, and overall effectiveness of your campaigns.
These statistics will show you how well each segment is responding to your emails and what they prefer. Note that these numbers can be affected by external factors such as trends, seasonality, or even the content of the newsletter. Keeping your eye on engagement metrics will allow you to dig into the subtleties of how your audience behaves.
Step 4: Finding Trends in the Data
When your experiment is complete, gather and sort the engagement data into clear patterns. Are your emails opened on a higher frequency on weekday mornings? Is there a portion that isn’t really active during the weekends? Recognizing these patterns will enable you to identify the best days and times to reach your audience.
And also, run correlation tests to see if your email timing has anything to do with engagement. It will serve as the data-driven foundation for your new email plan and make you understand how important it is to have it at the right time.
Step 5: Set Up Your Sending Schedule.
Once you’ve got the data back and the trends mapped, make adjustments to your schedule. Use the information you’ve gathered to find the best day and time for each segment of your email list. Keep this schedule refreshed as engagement levels continue to change.
Keep in mind, audiences change preferences and habits, so you have to be flexible. Keep an eye on the results and keep changing your email tactics as your audience evolves.
Keep in mind that the best day and time to send email newsletters might shift over time, depending on what your audiences want and how they behave. Monitoring your email data, and making changes to your schedule regularly, will ensure that your newsletters continue to resonate with your audience.
Conclusion:
Overall, while there are some general rules of thumb for the ideal time and day to send email newsletters, it is important to decide what is right for your audience. Analysing your email statistics and experimenting with days and times can help you develop a send-scheduled schedule that delivers the most results and sets your newsletter apart.
