The amount of people visiting your e-commerce store is based on how strong your marketing strategy is. However, an email subscription has made things easier to know your audience. But the question is, how to build a powerful ecommerce email list?
Introduction
Nowadays, the primary way through which many businesses approach their customers is through emails. Emails have become a significant channel through which many documents are shared, products are promoted and newsletters are sent. But for a business to grow and acquire a large reach, it needs to have a legit and long email list. Building an email list has some specifics, you need to be sure that the emails and details you have are real and the lists consist of customers that truly do like your brand and would interact with you. Go through the tips below to gain and maintain powerful eCommerce email lists!
Make use of pop-ups
Pop-ups are an amazing way to garner your users’ attention and prompt them to perform the action that you want. Once the user lands on your page, a second or two later, display a pop-up that would offer the user something or ask them to sign up for a newsletter. You may also display a pop-up once the user is about to exit your website to ask them to keep in touch with you to receive more content and offers. You’ll most definitely get more emails like this.
As mentioned by Convert Email, the strategic use of email popups can facilitate the expansion of your eCommerce mailing list. This is achieved through the collection of email addresses, enticing offers in the form of lead magnets, precise targeting of specific pages or audiences, well-timed popup appearances, and tailoring the experience to each user. When executed skillfully, email popups prove to be a highly efficient method for boosting the growth of your mailing list.
Give incentives on referring your brand
Ask your current customers to spread the word of your website around in their circles. Offer them incentives for doing so, this would prompt the customers to achieve something all the while getting you more customers by telling their friends about your brand. Like this, you’re bound to get more data. You may offer discounts or free coupons by asking your customers to indirectly work for you.
Promise intriguing email content
Once the user visits your website, promise to send them more exclusive and refreshing content via email. People are attracted to the mysteriousness and if they liked your website, they are sure to sign up for additional content. You can offer extra tips, product details, reviews, etc. to keep your users interested and subscribed. Make your website and emails juicy and content-packed for your customers to enjoy reading them and stay subscribed.
According to an article from the Word Stream Blog, it is recommended to craft your message in a way that ignites curiosity in readers, encouraging them to explore the hidden treasures within their email. By customizing your email content to align with their interests and the appeal of your website, you provide a compelling reason for them to click the subscribe button.
Bring the competitive nature out
Humans are naturally competitive and would do anything to win a competition or try their luck at something out. You can most definitely use this to your advantage by hosting various competitions on your site or even lucky draws that would ask the user to enter their emails or details to register. This would fill your email list with legit email addresses and authentic information because, let us ask, who would want to miss out on winning a prize?
Partner up with other businesses
It is not something bad to collaborate with other businesses or influencers. Partner up to host giveaways, contests, and lucky draws. It would not only double both the businesses’ reach but would also get you a lot of data. It is a great business strategy that could fill your email lists with lots of valid customers and keep them hooked for more to come.
OneSignal suggests that cross-promotion can serve as an effective strategy for increasing your email opt-ins. When you utilize one of your partner’s channels to promote your email list, you can broaden your outreach to a larger audience, extending beyond those who are already engaging with your website or app and have an established affiliation with your brand.
