Email marketing is becoming more famous in the marketing sector, and almost every industry is making a way in email marketing. However, if you want to improve your email marketing, keep reading because we have 5 tips to improve your content.
- Have an attention-grabbing Subject-line
Whether you stoke curiosity or stir some excitement, leveraging emotion is a great way to draw attention. This is a tool you can employ in your subject line to increase the chance of your customer opening your email.
Subject lines that let customers know there is a limited period offer or they are the elite few to receive the email, the click-through rates can improve. When such an email consists of a great offer or a big discount, the customer is going to consider it even if they don’t need it right away. And if you couple this approach with marketing products that the client needs or has been browsing, then your strategy is double-edged and will doubtless deliver.
Another way to grab some attention is to personalize your subject line. A recent survey states that it increases the rate of click-through by 26%! Surely, the one thing that can stand out among a sea of words is your own name. This one taps into a rule of perception.
According to insights from Campaign Monitor, optimal subject lines effectively convey a commitment to value. To put it differently, your subject line should persuade the recipient that the email holds content or messages that can enhance their personal lives or business endeavors. Similar to various forms of digital content, a subject line should achieve a harmonious blend between being informative and intriguing. It should entice readers to click while avoiding excessive or inadequate promises about the contents. Subject lines that fail to accurately reflect the email’s content are subject to evaluation: a significant 69% of email recipients classify emails as spam solely based on subject lines.
- Make sure your email is mobile-friendly
Most people use at least two devices daily. Hence, your email should be easy to read material across devices. A recent survey shows that more than 70% of the time, people check their emails on the fly. This means they are more likely to open your email on their phone, than when they are at their desk. And if your email isn’t mobile-friendly, they may ignore it at best, with the worst-case scenario being your mails are marked off as spam.
Hence, if you seek to make yourself relevant to your customer in every way, this is one area you cannot afford to neglect. Upgrading to a good mobile-ready template will take care of devise compatibility. It adapts to the size of the device, ensuring your customer has an optimal experience, regardless of how they access the email. This will up the rate of clicks.
- Woo them with a story
Pied Pipers are never out of business, their strategy of making money by wooing their audience with stories always clicks. Be it, adults or children, everyone loves a good story. So why not hone this art and use it to better market your product? A story gets the audience more engaged and when you narrate your story, you are personally connecting with your reader. You are opening the door to get a glimpse of some aspect that matters to you.
You are also tapping into their emotions. The mail is not just another autoresponder that is official or merely informative. And then weaving in how the product or service you are marketing, helped you or others you know, offers them clearer insights into how it is beneficial. Personal stories increase credibility. They will begin to believe in the value of your product. Only, keep it real. Your product should match at least 80% of the promises you make.
A publication from SendPulse emphasizes that a gripping and expertly narrated narrative possesses the ability to linger within the reader’s thoughts, thereby establishing an emotional link between your brand and its customers. In fact, messages conveyed through storytelling are imprinted in memory 22 times more effectively than mere factual information.
- Write a great Welcome mail
Cliched as it may sound, first impressions greatly count! Your first email sets the tone of your relationship with your customer. Hence, every component in it matters. Saying too much or too less will do you no good. Also, they must sense the right blend of confidence, politeness, and warmth. Greet them amiably. This mail needs to be a winner. What you say here plays a key role in the way you will be perceived.
Another aspect is timing. Ensure your mail reaches them the same day they have browsed your website or subscribed to your mailing list. And if possible, charm them with a gift or a free service. One that is worthwhile. You want to earn a loyal customer, not turn them off with something too trifle.
If you do this right, you can expect a client who will click through and read what you have to say, in the days ahead.
- Segment your mailing lists
Your customers know they are treated well when their preferences are noted and they are catered to in a customized manner. This is like having a waiter, exclusively catering to you at a restaurant. You can ask them to specify products of interest and then group your customers based on their preferences, browsing activity, demography, lifestyle &behavior, etc. Then you can customize your emails for the target groups. This will mean your mail is reaching the right set of people, and they know that your mail is one worth their time.
This is one gigantic leap in the right direction. You can now expect a significant boost in your sales. Targeted campaigns can take sales off the charts. Email automation will help you make your job easier. Invest in tools that collect data and analyses them in a more detailed manner. You can even go a step ahead by predicting how the customer would evolve, and offer brands in keeping with that.
According to MailChimp, email segmentation empowers you to dispatch distinct promotions to various segments, tailored to their interests, behaviors, or specific criteria. Employing email list segmentation facilitates the development of customer personas, enabling you to craft content that is highly likely to transform them into loyal, paying customers hence increasing sales.
Bonus Tips Submitted By Viewers
- Text-only emails
Sometimes, people in a crisis or seeking immediate solutions don’t have time for images and pictorials. They want to quickly read the solution offered and implement them pronto.
Due to this need, ensure that your email marketing is texted. You can include links to additional resources that are useful for the clients.
It’s not that image-heavy responses are bad. But devices vary and the bandwidth could be a problem especially when subscribers are trying to contact you from remote locations.
Some devices distort images that in turn disrupt the writing. This situation makes it hard for the reader to follow through with the correspondence.
Some email providers also block color-rich images to preserve storage space. This action automatically truncates the writing included with the pictures, too.
To avoid irritating your already impatient clients, stick to concise and brief reports, including relevant links for further clarification. Clicking on these links also provides valuable tags to assess your subscribers’ preferences.
- Human interface
Automation makes work easy and hastens delivery time. Still, humans desire fellow interactions.
A subscriber is more inclined to appreciate emails coming from Mr. Soso who is the marketing head for your company. Hence emails that read “no-reply @yourbusycompany.com”, don’t augur well.
First, these correspondences are impersonal. Next, your clients don’t know who to call or talk to, when the email doesn’t provide the solution they anticipate.
Research done by a digital marketing firm, SuperOffice found that 64% of the subscribers open an email that is sent by a person. In this regard, always sign out your email with your name and credentials.
This way, your subscriber know you personally and could seek further information from you. The advantage of providing names is that these emails would follow you on a mobile platform if you ask.
An anonymous mail won’t convince even the most accommodating subscriber to follow them on social media.
In conclusion, five tips were elaborated that can quickly help anyone improve their email marketing. We hope that the evidence-based knowledge we provide can help you improve your email marketing and grow your digital presence more.
