Emails have been a great means of communication for ages. However, marketers have been using emails to promote the brand online and developing different email campaigns. We have listed 5 ways to use email campaigns outside of marketing.
The email has become a direct channel for business-customer interaction, with up to 269 billion emails sent out per year. This is mainly because customers feel safer and more secure while contacting a business through emails rather than through a phone number or fax. As opposed to the general misconception, all emails aren’t marketing oriented. They can surely be used for other means rather than just for the promotion of various products or services. Here, we’ll be discussing 5 different ways a company can use email campaigns outside of marketing!
- Educational Emails:
To add value to your customer relationship, you need to focus on sending out educational emails. Doing so ensures that your readers always get something useful from the email, be it information or other promotions.
Ideally, an education email should have uniqueness, relevance, and innovation.
In an article released by Markettailor, it is suggested that businesses can establish themselves as respected industry leaders by offering valuable tips, guidance, or educational resources. This approach not only fosters customer loyalty and promotes repeat purchases but also enhances customers’ comprehensive understanding of your brand, products as well as services.
This will not only help you with your campaign but will also provide the users with more insight into your business, trends, and pitfalls. For this purpose, you need to take the following steps:
- Identify which content is most read by the customers. Modify your own content and carry out research to provide the customers with content that they are likely to find interest in.
- Keep track of engagement metrics. Eliminate any content that is not liked by your customers and has lost its value, and instead, try producing content that is way more engaging.
- First-timers Emails:
First-time emails can help you gain active users right from the start. You should remember that the first-ever email your customer receives will help you build a positive relationship with him/her. This is the time when you remind a reader why they have subscribed, and then you give them a glimpse of what they should expect from future emails.
If it is not engaging, then you will eventually lose that particular user. For this purpose, your emails should be short, meaningful, and engaging rather than long and boring. You need to follow these simple steps:
- By connecting your email marketing tool with the CRM platform, you can get hold of the new customers.
- Compose a welcoming and engaging email full of fresh content for new users.
- Make sure that each and every email is personalized, so the readers feel like it is intended especially for them.
According to Campaign Monitor, first-time emails typically have an average open rate of 17%, indicating that 17 out of every 100 emails sent are opened. Additionally, these emails have an average click-through rate of 2.5%, meaning that 2.5 out of every 100 recipients click on a link within the email.
- Problem-solving Emails:
Users generally prefer to report any problem to Customer Support. Not having a good customer support system can lead to angry customers, and you can also eventually lose them.
However, if the customers’ feedback is taken seriously, you can greatly enhance your business’s performance. So, if you have that facility, then you should definitely gain benefits from it. Customer support will help you know about the queries of people and what problems they are facing. You may sum up all those queries to create a perfect FAQ for an email that will help quite a lot of users and guide them regarding their problems.
This is a very good idea for an email that would not only help the readers out but would also make them trust your emails and know that they’re being heard. If done the right way, you can also win back an angry customer.
- Re-engaging Emails:
You never know when someone chooses to unsubscribe from your emails/newsletters and decides to ghost you.
This is where re-engaging emails come in. To ensure that this doesn’t happen, you need to create a specified email to bring such users back. If they haven’t unsubscribed yet, then use it to your advantage and send out a feedback email to check how engaged a person actually is or what they think about your products.
Such an email can also use a link so that the people who want to receive the email can click on it and keep their subscription. The ignored emails automatically remove ghosting readers.
They may decide to unsubscribe right then if they aren’t interested, but some may actually remember why they initially subscribed in the first place and become more engaged. This way, the subscribers that remain are the ones that are actually interested, and your email list also gets refreshed.
According to Sleek Note, re-engagement emails offer a valuable chance to reconnect with customers who may have lost interest or become inactive. By crafting tailored re-engagement emails, brands can jog customers’ memories about their offerings, provide incentives to reignite their enthusiasm, and ultimately boost conversions. These emails empower brands to tap into an existing customer base that holds potential for both repeat business and additional cross-selling opportunities.
- Customer-interaction Emails:
You can’t keep on sending emails revolving around your products all the time, can you? After all, the main goal of an email campaign should not be about the business. Ideally, it should revolve around your reader’s interest and should be in the “You” format. Get to know their interests, and for that, you will need to interact with them.
To get in a small breather for both you and your customers, send out emails revolving around various holidays, weather, and small stuff that would make your customers feel more at ease with you.
Such emails will keep them engaged because they’d be sure that you’re not just some machine sending out emails but that you actually do care about your customers like humans. You can also ask for their thoughts and feedback by using surveys to get an idea of what goes on your customers’ side and how you can improve it.
