Small businesses can make their way ahead and make it big in society. One thing they can do to go big is run strong and effective email marketing campaigns. To simplify things, we have listed the 5 emails every small business needs to send ASAP.
In recent years, emails have become a new trend towards increasing and boosting your sales, and a strong email marketing strategy is all you need to achieve your goals. But you don’t have to be a mastermind to build a great email marketing strategy. Therefore, if you are unable to think of emails that you should be sending, then here are some examples listed below that you need to most definitely consider.
5 emails that every small business needs to send to their customers
To keep your customers engaged, you need to put in some effort, especially if you’re a small or new business, fresh in the market. Without effort, nothing is achieved. Here are some emails that you should keep in mind to send to your customers:
- Promotional Emails:
Customers are prone to looking for something that would benefit them in your emails, rather than the basic features of your product(s). Your best friend regarding this problem is a promotional email, which is pretty easy to write. To be honest—this type of email is written in such a way that it is kept concise, simple, and sweet. You would have to grasp your customers’ attention through this short email to keep them hooked! Here are a few tips for writing a promotional email:
- Stay to the point. Don’t over exaggerate as it will bore your customers. Your offer should be clear so that your customers would be able to read it easily.
- Use active language. The date of your promotions should be apparent.
- Don’t overdo it. Just state your offer and ask your customers to redeem it before it expires.
According to research findings highlighted in Get Response, crafting a compelling promotional email is an essential endeavor for small businesses aiming to engage their audience and boost sales. This is because customers often seek value-driven content in emails, focusing on how a product or service benefits them, rather than just its basic features.
- Welcome Messages:
It is rightly said that your first impression is your last impression. This is the very first email that your subscribers receive after subscribing or making a purchase. The welcome messages that you send out to your customers should be welcoming and sweet too. Using small phrases like “Welcome to the community,” make your reader feel like they are welcomed and are a part of something.
According to research findings highlighted by Vertical Response, the process of composing a welcoming email is pivotal in establishing a strong connection with your audience. It commences with the expression of sincere gratitude for your subscribers’ interest or support, creating an immediate sense of value. It is essential to maintain a friendly and approachable tone throughout the email to ensure that your subscribers feel comfortable and at ease with your brand right from the start.
You should focus on inculcating a sense of familiarity and comfort in your emails. The welcome messages should be friendly, supporting, and sweet rather than serious. Usually, in a welcome message, you begin by using friendly words and then remind the reader why they are reading the email. If you have promotions and coupons, now is a good time to add them to the email.
In this way, your subscribers will give more value to your emails, and the chances of a positive response would increase. Therefore, a well-crafted welcome message provides you with a long-term relationship with your customers.
- New Inventory Emails:
You should always inform your customers about new products and new launches. This gives them a chance to try something new and also lets them know where you are headed in the future as a business.
This will most definitely increase your sales. Keep in mind the following factors when creating such emails:
- Do mention your point in the subject line to attract the attention of the readers. Words like “New,” “Free,” and “% OFF” tend to grab the reader’s attention effectively.
- For composing an inventory email, you need to take a professional picture of your product and send it to your customers. It should appear presentable and give a quick summary of how the product will be useful for the audience.
- This email only consists of a picture with a few eye-catching words. This means that you give your message and also leave out some of the information. If the reader is interested, he will click the link to read more about the product.
- Autoresponder Messages:
In this new era of technology, marketing automation is the best way to boost your business sales. It is revealed that marketers who used marketing automation generate 80% more leads and 77% conversions without putting in any effort themselves. Not only that, but autoresponders are also quick to reach the target audience and save time.
According to research findings shared by Help Scout, crafting a compelling autoresponder email begins with a clear understanding of its purpose. Whether you’re composing a welcome email, a confirmation message, or a response to a customer inquiry, clarity about the email’s objective is essential. Additionally, autoresponders are valuable for efficiently reaching your target audience and saving time in the process.
This is because autoresponders are easy and simple to create and edit. You can have many of them available to use for welcome messages, thank you messages, order confirmations, new launches, and more.
You can send autoresponder messages by following these simple steps:
- A “Thank you” message when a customer purchases a product. This instant message leaves a good impression on the customers and makes them feel valued.
- A message to your quiet subscribers that you miss them (a well-established tactic for re-engaging). Such messages are ideal for re-engagement when you are cleaning up your contact list.
- Newsletter messages:
When people usually subscribe to receiving emails from you, they usually sign up for newsletters. Every successful business needs to have a good relationship with their customers and interact with them on a daily basis.
According to research findings highlighted in Media Boom, the key to crafting a successful newsletter begins with clarifying your objectives and identifying your target audience. This email serves as a means to establish a meaningful connection with your readers, and having a clear understanding of your goals for each newsletter and the specific audience you are addressing is essential in shaping your content appropriately.
The purpose of this email is to build a connection with your audience, make them aware of your brand, and inform them about the recent trends of your business. Follow these guidelines to create perfect newsletter messages:
- Use a simple font and standard layout.
- Use multiple images and links to keep the content interesting and easy to skim.
- It should be divided into sections that include content, images, copy, and calls to action.
- Always create and follow a proper schedule. This adds to the professionalism, and people know when to expect an email. Also, keep up with the trends and social events and include them in the newsletter.
- The emails should be sent on a regular basis; however, they shouldn’t spam your reader’s inbox.
