Email subscribers are those who have given permission to any company to send them emails. Email subscriptions help businesses to grow and improve their conversion levels. We have put together 5 questions you should be asking about your email subscribers.
There is a big misconception in email marketing that the email subscribers are not treated in the right way. Often the brands tend to forget that their subscribers are real people and have an opinion about things.
Most of your customers will ignore your emails, and you will not get a response from them. For this purpose, you can send those surveys, and most of them will likely give you an answer. The most significant advantage of automated emails is that you get the data. The data that you will gather will tell you about your subscribers, their locations, and their likes and interest. But before you get to that point, you need to ask these five questions to your subscribers.
- Ask their names:
Email campaigns are used to improve and strengthen the relationship between business and customers. However, first, in order to build trust, you need to make the readers feel at home. They should feel like they are a part of a community, your business community.
It is estimated that personalized emails have a higher transaction than other emails. At sign-up, it is necessary to ask your subscribers about their first name; this will help you in winning their hearts.
After obtaining the data, address your audience by their names in every email, whether it is a promotional one or a thank you autoresponder. Such emails have a higher open rate, and the people are also able to view you as a person instead of an automated machine. This type of personalization is also important to add a genuine feel to your messages because these are to deal with people and their problems.
According to insights from Mailing Manager, customers feel a stronger connection with a company that demonstrates an understanding of their needs. An effective way to grab their attention in crowded inboxes is by incorporating their name into the subject line. For instance, you can use the recipient’s first name in the greeting to make your email stand out.
- How did they find your page, and how did they subscribe to you?
It is essential to know how your subscribers found your platform. First, because it is an interesting question to interact with the readers, and second because you get to know where your subscribers are coming from.
Using that information, you can personalize your emails better. Your subscribers can discover you through anywhere, whether it was from social media or any other referral links and sources. This is useful information and, when analyzed properly, can reveal interesting traffic patterns. After finding the various patterns, you can apply these to increase your traffic by using the respective social media or other platforms.
This is also an effective method of marketing and gives you an insight into what works and what does not work. Therefore, you should be aware of it as this will help you in gaining more subscribers.
- Are your subscribers informed of what they signed up for?
Most of the subscribers that sign up are not even aware of your platform and its purpose. This is the reason most of your subscribers will mark you spam as they don’t have a clear understanding of your platform. This will have an adverse impact on the engagement and email campaign.
Therefore, it is essential to send an auto-responder immediately after your subscriber signs up for your platform. Usually, the first email to be sent to your subscribers is the welcome email; however, you can also include this information in this email. Start by welcoming the subscriber and then immediately inform them why they are receiving this email.
In the next part, you can briefly explain what your business is about and how it is useful for them. In this way, only those people will stay on your list who is genuinely interested in your campaign.
According to findings from Get Site Control, when your subscribers have a clear understanding of what to anticipate from your communication, they are more inclined to place their trust in both you and your brand. This trust often results in heightened engagement and fostered loyalty. On the other hand, when subscribers are uncertain about the content of your subscription, they are more likely to opt out. By consistently informing them about what’s fresh and pertinent, you can maintain their interest and encourage repeat engagement.
- Know about subscribers problems:
Most of the subscribers are not willing to make a purchase. Instead, they need assistance from you and are looking for a solution to their problems. It is always misunderstood by most of the brands that the subscriber or consumer is looking to buy their product, but that is not still the case. They want to be convinced and want assurance whether your product will work for them or not.
For this purpose, you can track your subscriber’s engagement and clear out their ambiguities by providing them a solution that your brand will prove to be the optimal choice for them. When you are attentively giving a response to your subscriber’s problem, they will automatically feel more connected with you.
A good way of doing that is by giving them something for free. This can be information, a sample, or a limited-time offer. What these things do is that they give the reader a chance to have a more risk-free purchase.
- At what time are your subscribers reading your emails?
It is essential to know to best time for sending the emails to your subscribers. If you are not sending it at the right time, then your subscribers won’t bother to read it. Emails give us access to a large audience; however, it is easy to forget that many of these belong to different time zones. Sometimes, a person is too busy, and the email stays unread.
Emails you sent can get lost easily if you are not sending them at the right time. You need to keep in mind the professions and geographical location of your subscribers before sending them the email. This adds a level of personalization to the email and also increases the open rates as people receive the emails at the time of their convenience.
Therefore, if you know about your subscribers, then you can easily attract them towards your platform.
According to Campaign Monitor‘s research from 2019, they discovered that the optimal days for sending email newsletters are typically from Wednesday to Friday. Additionally, it was noted that sending emails during regular business hours, specifically from 9 am to 5 pm (excluding lunch hours), tends to yield the highest open rates. Furthermore, the late afternoon hours, specifically from 3 pm to 4 pm, appeared to be particularly effective for achieving high open rates.
