- Emojify Your Email Marketing
Emojis rules the world of cellphone worldwide. The emojis used for the branding of your product helps you to gain more subscribers. The emojis you will use will attract your customer’s attention; this is the reason that triggered email messages are increasing.
According to a report published by Venture Beats, it was stated that in email messages through cell phones, the use of emoji has increased to 7000%.
Emojis are useful in giving your emails a visual appeal. Two types of research were conducted in Japan and Australia, and it was revealed that people react to the emojis in the same way as they do in person.
You can use emojis in your email marketing for the following purposes:
Holiday sales i.e. Christmas, Black Friday, etc.:
Your customers are humans, and humans like to be emotionally connected. Whenever you are offering any holiday sales for Christmas, Valentine’s Day, Black Friday, and other festive occasions, you should try to indulge some emojis in your emails.
These are the holiday seasons. Thus you have to be upbeat and happy. Emoji mails have a significant impact on customers’ open rates. Hence replace word-only titles with smiley faces.
Besides, recipients of these titles are likely to make purchases, based on an emoji headline, as per an article on the Nethunt blog publication.
For example, if you are offering holiday sales for Christmas, then you can send emails with the emojis that are associated with the occasion. In this way, your subscribers will feel pleased and would love to know about your offers.
Furthermore, you don’t know whether all of your subscribers celebrate a particular occasion; for this purpose, you can use emoji that will work for all of them.
Promotion of Products:
Emojis are beneficial in increasing the ROI of your email marketing campaigns. The IPA marketing association conducted a survey, and it was revealed that the audience tends to respond to emotional content as compared to the rational one.
Most of the potential customers are gained through social media. Social media tend to be more informal yet connect the hottest generation spending on entertainment and pop culture.
The youth are also emotional, and quick to use images and colorful images to express their emotions.
Per an article on the Expert Service Blog, emojis attract more attention than text. Besides, short and colorful images appeal to recipients more, instigating their positive responses.
Your subscribers get thousands of emails every single day, and it gets difficult to grab their attention. For this purpose, you need to use emojis and a catchy subject line that will intrigue your subscribers.
For example, if you are sending an email to bloggers and writers, then you should not use annoying subject lines such as blog updates, etc. Instead, you should try to come up with something creative; you can tell them that new content is out.
Similarly, when you want to promote your new product, you should use catchy subject lines along with the emojis that match your product. For example, your product is related to arts and crafts, and then you should use a subject line related to that along with an emoji that says it all.
An emoji that relates to your brand name will have a positive impact on your subscribers; they will automatically feel more connected with your platforms. You can also use A/B testing to check the emoji’s resonance with your potential subscribers.
Therefore, with the help of emoji and a catchy subject line, you can easily stand out from the rest of the crowd. Your audience will not feel bored; instead, they will wait for your emails. This is because you have successfully managed to win their hearts.
