Mobiles take place in digital marketers’ mind because it’s affordable and very effective in gaining customers. The usage of mobile email is swiftly increasing.
Nowadays, 50%-68% of emails are opened on smart devices. Gradually, mobile email marketing was becoming the best email-marketing strategy and considered a must-have technique.
To improve your email marketing strategy, you should be very keen on the dos of mobile email marketing. Let’s know about them.
Get feedback from the customers
You can consider this as a golden rule because your success lies in this. Any good business requires insight into the customer’s point of view to keep up with the constant upgrades required in a service or product.
It is never a one-time thing. And to improve that, you need your customers’ feedback. When a customer shares his experience with you, you can know about your product’s pros and cons.
Whenever you do a mobile email campaign for your product/service, always arrange a setup for the feedback segment and make it short and quick. This will surely lead you. Customer satisfaction determines the financial level of your company. Be specific about your feedback, because your clients may be in a hurry. If you directly mention the feedback specifications, you can gain more data. However, the key is to only include the very important questions in it, so the data received is useful.
Concise subject lines are appreciable
Your readers, like most people, receive tons of emails each day. To get your read requires that your email is concise and stands out from the crowd. Always respect your customers’ time.
And the first impression matters a lot. What do you want them to notice? If the first line strikes the viewers, then they will continue reading the email.
Per a blog article on the Sendx website, 64% of the email readers decided to open a mail based on the subject line attractiveness.
This condition is also applicable to the subject line, as it is the very first thing your readers see. This is what makes them decide to either open or ignore your email. Therefore, use those few characters wisely.
Use a brief subject, but it should be comprehensive. It’s the first point that persuades your customer to read the email.
Modern people love compact ideas. Basically, the mobile devices show 20-30 characters in a line. So, your subject must be effective within the range.
Don’t try to attract your customers through fascinating words. Instead, get to the point with the very first word and project your message. Your subject lines must create a curiosity to read the mail.
Well knowledge about customer needs and requirements
Whenever you are creating a new service or launching a new product, your main concern should be about the customer’s benefit. It is important to know how they will benefit from it and why it is worth their time.
Hence a strong understanding of your customers is an important aspect. Using this knowledge you can craft personalized emails that resonate with their unique tastes and expectations.
But how do send these target emails? First, you have to classify your subscribed based on their unique characteristics.
Per an article on the Linkedln website, these classifications are based on past purchases, browsing history, and even gender.
One of the things to avoid is to make obvious mistakes. For example, make sure your product is in terms of the current trend or season. If you try to promote raincoats in the summer season, there are chances for the promotion failure.
Instead, if you choose to do it when the rainy season is setting in, now it is something your customers need.
Your success should be worth the money that you spent. Here the feedback will help you. Study your customer needs through social media, the products they search for, and their overall interests.
Conduct keyword research on a regular basis. Segment our customer list according to requirements and send relevant emails.
Proper personalization with perfect screen fitting
Technology has been changing rapidly in the last few years, and people also tend to use multiple devices for their daily tasks. One such task is email viewing. Many people use their mobile devices while some still prefer to use PCs.
This is where personalization is needed. You need to make sure that your email adapts seamlessly to each platform. Your content should be amazing on any device. A well-structured email increases the transaction rate. An attractive look never let your customers forget your brand/service.
Don’t be a PRO always as over-formality creates distance. Be connected with your audience in a friendly manner. Optimize the email display for any smart device. Make sure that you are using generous font size for your email content. Readers must be able to find the difference between heading and content.
Luckily, there are many tools available that can create emails that adapt to the respective device.
Be reachable and use the latest mobile technologies
Emails give you access to a wide audience that is scattered throughout the globe. That said, people use multiple platforms and technologies. If you want to reach your audience successfully, then you need to keep up with all the tech.
Try to have a wide service range always. If your customers can find you anywhere, they will love you more as it will make you more accessible to them.
In your email content, in the end, mention your social media pages’ links. Your customer will be able to contact you through any medium.
This way your emails add value to the subscribers. They feel that you have taken time to understand their technology use preferences.
Still, these users would potentially engage more when you reach them promptly through proper technological avenues.
Some viewers may utilize social media more than others, hence remember to provide links to these sites in your emails, per an article on the SOMO website.
Launch games and quiz segments (mobile friendly) through email. Through these kinds of ideas, you can reach all age groups of clients.
Apart from the above, try to introduce mobile apps so your customers can reach you with just a mobile device. Update it from time to time and provide QR codes.
If you want to reach a huge audience at a minimal cost, I suggest this mobile email campaign.
