The digital world is full of GIFs, animations, memes, and videos. People love them immensely. Video marketing is a valuable strategy that can earn a great engagement rate. Recent statics says that when you mention the word “video” in the subject line, there are 19% chances for the increase of open rate.
Here are some best 5 ways to build your email list with videos.
Mention the links in the description box
YouTube is a very popular platform, and you can share information through more than just the videos. That’s right, the video description can also do a lot to help you gain leads. The right description can add more effect to your video message.
Per an article published on the Campaign Monitor website, video marketing has a powerful effect on sales.
Studies quoted on the blog state that using video links within an email grows revenue 49% faster than script-only emails.
Still, you have to take cognizance that video channels are fast evolving, and you must keep up with the latest and widely used platforms.
Do you ever want to add an extra effect? Here the easiest way. Whenever you publish videos on YouTube, never forget to put your email signup link. This way, if people like your content, they will know how to reach you.
Another benefit is that this link will only attract subscribers who are interested in your products, and you get a fresh, engaging email list.
I am sure you can certainly multiply your conversion rate tremendously. The first 2 lines of the description box are able to read while searching. When you paste the link, give a short idea about the link. That will increase the chances of people clicking on it.
Add videos to social media pages
This is a busy world, so your content must be short and sweet. You can easily display a lot of information within some seconds. However, there are times when fewer words cannot express the entire message. Including too many words can make your emails look bland. A video, on the other hand, may just capture the interest of your viewers better than text.
Before you do this, you must learn the basics of social media. The videos must be very associable with the clients and unique. The video duration should be limited to 20 seconds. This time is recommended as you can save people’s time and also get the important message across.
Actions are more expressive than words. You can use an infographic video also. Such videos are very useful as they can do a quick explanation of certain products and services you offer. This can also help your readers decide whether it is useful for them or not.
Use YouTube annotations
When you have created videos, you also need to make sure that people may require more relevant information. YouTube annotations help you highlight the important content in your videos, and these are a real time-saver for longer videos.
If your viewers have less time on their hands, using the annotations will help them receive the message even if they are unable to watch it entirely.
Annotations are the key factors of engagement rate. There are many types of annotations, such as speech bubbles, spotlights, pauses, and labels, etc.
Sometimes, people don’t have the time to watch the entire YouTube video. What do you do in this case?
Well, you include YouTube cards and end screens. Cards allow the viewers to preview small snippets with pop-up windows.
The end screen, on the other hand, helps to contact the viewer once they complete watching the video. When you place this annotation at the end of the video, there are more chances for the highest CTR (Click-Through-Rate).
However, you need to be careful in using these. Too little usage will leave your message unheard. On the other hand, overuse of the annotations may make your video a junky one.
Use annotations to get feedbacks. When you add collaborative annotations in settings, the viewers also can add it. This way, per an article on the AWeber website, there’s a chance for another customer engagement.
Attach feature boxes with the video
Feature boxes are such a cool idea. This is a full-sized email opt-in box and is something you see pop up on your screen when you access certain websites. Usually, if there is bland text, the readers quickly close it and move on.
However, if there is more interesting content, however, that can change the game. You don’t need a single line of code to implement this. Feature boxes with videos help to grow the opt-in-rate of email marketing. If your viewers choose to view the video, they will be able to learn more about you in less time.
Opt-in-rate is the percentage of site viewers who subscribe to your email. Always be careful while you are setting the feature box. Use a relevant cover image for the video. Timing is everything here. The screen must pop-up as soon as the viewer opens your site.
Use videos as a lead magnet
A lead magnet is a kind of encouragement that marketers provide to their particular audience in exchange for their contact details. This is a crucial time, and you need to make the most of it.
Usually, your readers expect something like information. Most of the visitors spend nearly 15 seconds only on a website or an email. Within that short time, you should display an innovative and productive content.
This kind of attention-grabbing cannot be done with text and images alone. For this, you will need something more colorful. This is where videos come in.
However, these videos should be short, to the point, and relevant. These videos have a higher potential to acquire new leads for your business.
The more enticing a video clip is, the more time viewers spend on your website, helping them absorb more content.
Thus videos provide the most crucial engagement metrics you need to help you mine relevant behavioral feedback.
Per a blog appearing on the Invideo website, this visual aid improves the CTR.
Videos attract customers more than newsletters as they prove to be more interesting. When you create video content, you must concern about the format, sound, and setting of a video.
Perfectly personalized videos create trust and plausibility. The social shares will bring a great audience and decrease the unsubscribe rate. Always conduct testing before you implement it. Follow the above ways and be a PRO in the video marketing field.
