Whenever the email marketer wants to add some spice for the email he will choose the interactive email elements. An interactive email lets the recipients do necessary activities directly in their inbox.
Simply a customer can add an item into cart, participate in a feedback quiz and order the food, etc.
These interactive emails increase the user engagement rate drastically because of the highly user-friendly interface and attractive display.
Interactive emails have both dynamic features and kinetic features. If the email content constantly changes according to the recipient’s related variables such as clicks, searches it’s called a dynamic feature.
When an email contains survey forms, display of a website, quiz competitions and mouse over images, these kinds of emails are considered as kinetic emails.
A clever marketer will use these 2 methods wisely for a better click rate.
Website visitors don’t just want to open and read pages of products, however enticing the offers are.
The geek in humans is natural, and most would want to experiment with this trait. So why not let them engage while on your website?
Per an article on the Medium website, large email messaging service providers are teaming up with interactive animation creators to make emails more exciting.
The immense benefits of interactive emails are the main reason to consider them as “next big thing”.
- It accomplishes the main target of email marketing. Yes, you’re correct. It makes the email content more clickable. When you directly deal with your customers’ needs through email, there are more chances for a good engagement rate.
- Digital marketing is growing rapidly. It’s compulsory to stay unique. I am sure that interactive emails will give hands in establishing the difference. There are more chances for the click if your content is something new and never seen before.
- Interactive emails act as a data collector. Each and every action of your customer through these emails is data. You can easily get aware of the needs and wishes of your audience by this method. You can make relevant content for your repeated customers without any doubts
- Have you ever wanted to get qualified leads? Interactive emails create a pathway to engage with customers and select whether they have the potential for leads for not. Through fun questionnaires and quizzes you can easily separate your customers
- Faster call-to-action pathway is possible with interactive emails. While static emails have to provide a link to CTA, interactive ones incorporate several elements that support multiple-faceted interactions. Per an article on the G2 Learnwebsite, these include image galleries and forms, which help readers complete the CTA process without any links.
- Interactive emails have social media virality elements. It is a quite cool idea than spending a lot of money on advertising separately. You can directly involve your customers in marketings through this method and reward the participants. Simply you can create a contest through interactive email and provide a result sharing link for the customers’ social media.
The interactives email is the only incisive marketing that is trending now. No wonder it proves to be more impactful even though it’s not suitable for everyone.
Still, the concept is new and not fully mainstream. Compatibility issues between various browsers are present.
Yet, per an article on the Medium website, despite these challenges, interactive emails offer eight times more chances of being opened when compared with other emails.
You do not need additional knowledge to use this like coding or website designing. Making your email readable in any device is the only big that you must check thoroughly.
If the recipient feels uncomfortable while reading your interactive email, he will unsubscribe or he won’t open your future emails.
Too much of anything always ends in failure. Interactive emails are good but if you overdo it you the customer may hate it. A successful marketer is always concerned about his audience’s precious time.
So always maintain the customer engagement level in a proper state. Don’t try to go too low or too high.
It’s not a surprise if the interactive email comes under the email campaign automation because interactive emails are very practical and helpful. A marketer can say a lot with less. Yes, I am sure that the interactive emails are the next big thing and they will dominate the marketing field in the future.
