Email campaigns should be created with the purpose to attract real humans. When you are creating an email campaign, you should not take your subscribers as a system.
They are real humans with emotions. Therefore, if you are not getting emotionally connected with your subscribers, you will lose them.
Humanization is an essential aspect of email campaigns. When you humanize your email campaigns, your subscribers will feel more emotionally attached to you, and this will prove to be beneficial for your brand. Your overall engagement metrics will increase as more subscribers will respond to your emails.
Below are five strategies that you can use to humanize your email campaign:
Address your subscribers by their names:
Emails have the sole purpose of connecting with your readers to educate them about your business. Building a relationship is important, so your audience trusts you. This is where personalization comes in.
This basically allows you to create targeted emails. And the best way to do that is by addressing the people with their real names. There are various reasons for that.
The first one is that using their name can grab their attention more quickly than a generalized email. Next, you could use their email contacts or their geographic location to bring a sense of closeness or neighborliness.
This way the subscribers feel more connected to your online entity in ways more than screen.
This is per an article on the Get Response website, this connection brings a human element to your online correspondences.
Humans like the feeling that someone remembers their name. The same is the case with your subscribers. When you address your subscribers with their names, they will develop a strong emotional relationship with you because you are making them feel important.
This level of personalization makes your readers connect with the message on a deeper level, and it also proves to be an excellent way of keeping your subscribers engaged with your platform.
Use your real name to sign emails:
The majority of the platforms are using their business names rather than a real name. While this adds a sense of professionalism, too much formality puts distance between you and your readers. This is not how it is supposed to be done.
You could spend too much time crafting unspecific and impersonalized content to entice your subscribers. Still, they feel disconnected from your marketing aims.
Why? Because you are merely bombarding them with sales pitches and adverts. Yet what they need to unnerve them is a personal engagement.
Per an article on the Linkedln website, using your name as a form of email personalization could increase the open rate significantly.
When you send an email to your subscribers with a plain business name, they will get bored and won’t even bother to read the entire email. Most people will ignore it because it seems to be an automated email. You need to make them feel special.
Whereas, when you send an email to your subscribers with a real name along with your business name, they will likely read your emails. It works the same way as addressing them with their name. When you use your own name as well, so the readers know that they are receiving emails from a genuine source.
Email personalization:
Another important strategy that you should use in your email campaigns is email personalization. Email personalization is not restricted to just addressing your subscribers with their names, but it also means that you should highlight any specific trait of your subscribers in your email.
If your email lacks these characteristics, then your readers will eventually pick the pattern and lose interest in the emails. To avoid the same pattern, you need to add uniqueness to it. This can be done if each email is tailored better towards their interest and preferences.
To tailor the emails and make them personal, you first need data on your readers. You can do this by gathering the data of a specific person and extracting the relevant information from it. This is the best way to increase your engagement with your subscribers, and they will love to read your emails. Behavior-based emails are one of such emails.
Ask questions from your subscribers:
Questions are a great way of interacting with your readers. Ideally, a good email should encourage questions from the readers.
As a result, they will reach out to you, so you are able to answer them. This way, you can get to know the concerns of your readers, and they will also understand that they are receiving emails from a genuine source.
Make sure that your answers are to the point and addresses your subscriber’s issue. Be honest and avoid giving vague answers.
Also, like the regular emails, make sure you address the reader before answering. These questions are important data and can be collected to create FAQs so new readers will similar questions can benefit from them.
Per an article on the Top 5 Autoresponders website, seeking clarifications from subscribers is the right approach to understanding how they evaluate and receive your services.
So, ensure that your answers are clear and concise. Still, the responses should provide simple solutions to their nagging issues.
Again, maintain the personal touch when offering these solutions to each of your visitors.
Ideally, services and products should be usable without any confusion. If people are asking questions, then these also serve as points where you might want to improve your products and services, and it will help you to improve your performance.
Use headshots:
A headshot is an email of the person who is sending the email. Just like addressing the readers with their name and the sender’s name, adding a picture creates a whole new meaning of personalization.
Adding an image indirectly creates a connection in your reader’s mind, and they understand that the message is from a genuine person. That said, there are times when you should use a headshot and times when you should stick with a logo instead.
For all types of businesses that require people to come to you for consultancy, it is recommended to use a headshot. That gives them a quick glimpse of the person they are talking to, and it will be easier for them to trust you.
When you are sending out an email to your subscribers, ensure that the person from whom the email is being sent has a picture of himself as the display. This will give your emails a more human feeling. In this way, subscribers will feel that an actual person is emailing them.
Humanization and personalization of emails is a significant factor in increasing your engagement with your subscribers. It does have a positive impact on your email campaigns. Therefore, it is suggested that every business should incorporate these strategies for effective outcomes.
