In emails, the most important thing is the subject line. Only the subject line can help you to grab the attention of your subscribers. In short, it will make you or break you.
When you use a plain subject line, it will automatically bore your subscribers, and they won’t bother to open your mail. According to email marketing statistics, about 64% of the people open the mail because of the subject line.
If your subject line is not catchy, your subscribers will never open your email. Below are some examples of a deceptive subject line that will bore your subscribers, and you should avoid using these.
Using someone else’s name:
Subject lines are one of the first things your readers spot in the email. If you plan on building trust, using your own name can make things a lot easier.
However, sometimes, people think that using someone else’s name is useful if that person is more credible. This is equivalent to deceiving and the complete opposite of trust.
This is the worst thing that you can do to your subscribers. When you don’t disclose your real identity while sending the email to your subscriber, they will lose trust in you and will eventually end up hating you.
Using a generic identity also makes your subject line appear fake. When you use n[email protected], the recipients would that it that you don’t want to be known.
They would wonder why you are hiding in the first place. Is it that your contents are not genuine or do you have ulterior motives for sending the mails?
Per an article on the Struto website, using a generic sender address is just as bad as faking a name.
By using your real identity, you are gaining the trust of your subscribers, and this will help you to build a strong relationship with them.
For example, you are sending an email to your subscribers by using the name of SBI. And the subject line is quite worrisome, that’s the reason your subscriber became panic, and he opens the email, only to find out that you are using fake names to trouble them.
Paypal Account Status Information:
A subject line needs to catchy and has a sense of urgency. However, invoking unnecessary fear may encourage the readers to open the email, but it will have bad effects on the long-term statistics of the email.
Using the subject line “Paypal account status” causes fear in your subscribers, and they will eventually open the email. This is considered a bait-driven subject line.
Why? Because it creates an illusion that it is an important mail that needs urgent attention.
Per an article on the Bench Marketmail website, such titles instigate tension and anxiety that forces the readers to open it even though they would otherwise not have taken this step.
However, if the email is not about that, many of them will feel deceived because, again, you are fooling them by using PayPal’s name.
When you do this, you do not simply anger the reader. In the worst case will lose a lot of subscribers, and they will even report you. This will eventually make you lose your image and ruin and chances of improvement in the future.
By using such kinds of subject lines, you are violating the laws and losing your credibility, which goes against the policy of building trust.
An email with “FW & RE”:
An email has these signs when it is connected to a previous conversation. These emails tend to stand out because these are important, and there is a high chance that the reader will open it.
However, using this as a trick to get your audience to open the emails is not the best-recommended idea. It shows that you are fake and use petty tricks to entice your visitors to read your contents.
Some marketers are using this fake conversation thread so that people will open their emails. This usually happens because subscribers get intrigued by these types of forwarded emails.
And when people open up those emails, they find out a “50% sale on a course.” This will annoy them, and they will unsubscribe you, and they will never open your email again.
Inserting a RE or FWD marker on your subject line isn’t a cool idea. The readers could learn about this trick within a minute of reading the mail.
If they discover this is the situation, they would likely delete your mail, however good the content.
Why? Per an article on the Linkedln website, they consider you a deceitful spammer.
In the worst case, you can get yourself blocked. Even if your content is interesting and helpful, this needs to be the reader’s choice. These FW and RE emails are meant for personal conversations only. Don’t try to fool your subscribers this way.
Email from FB-Info:
Apart from the above techniques, some people even use social media to intrigue their readers into opening an email. This can be related to any popular social media that your reader may have an account of.
For example, there are some marketers out there who pretend to be Facebook. It is a very popular social media platform, and most people have an account. Therefore, if you send them such an email, the readers will most probably be intrigued.
For example, they will send an email to their subscribers, “Facebook warns you to change your password,” and this will panic the subscriber, and they will open the email only to find out that it was a sham.
By doing this, you are not only losing the trust of your subscribers, but you are also violating the laws. And you may have to pay for it in the future.
Don’t be like those marketers who only think about tricking their subscribers with these types of deceptive subject lines. You need to stay true to your real identity and content; only then can you gain the trust of your subscribers.
